A bitter copy of the Readme how to do content marketing efficiently and accurately

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I'm a code word.

A copy to visit the master: "Why I concentrate on writing a copy, as long as one night Kung Fu, through the project manager that pass but to modify five or six times, toss three days and three nights finally out of the final version of the manuscript, but also to worry about the party to be killed immediately?" Please try it backwards. You spend three days and three nights writing a copy, maybe a second. Project manager and customer. "said the master. The copy did, and was stabbed to death by the project manager on the dark night of the month because the schedule was too slow ...

苦逼的不仅是程序员好吗!说不定在某个凌晨猝死隔了好几天被催稿时才发现尸首的是我们这些!码!字!的!曾经有过那么一段岁月，刚从翻手就能叱咤风云的校园毕业，早上起床照镜子，看着里面穿着笔直的衬衫意气风发的自己， I firmly believe that there are good prospects and sister paper waiting for me. At that time, who called me "Hello!" ... "I'm going to flip the table and fight him."

When years wrinkle your face relentlessly, every day staring at the computer screen will intermittently forget the words in a daze, because the Panzuo in the chair and the lack of sports, belly and thigh of the meat is exceptionally developed, every day by the project manager and the Dear party owner of the draft back to the release of the letter of the Infinite death cycle, At that time you know that the years are really a kill pig knife, and then willingly do a code word, silently modify the manuscript, silently erase the tears of the eyes.

After years, as well as the Dear Project manager and party a turns QJ, I finally fixed a canon, peace of mind to do a code word, do write well every copy, only to do things to the extreme, can let me easy, high efficiency, high-precision content marketing, and the project manager happy to close, party a readily put away the butcher knife, What is more important is that the user has read all say OK!

Not Ctrl C+ctrl V going to die?

When you steal a copy of the keyboard, basically those letters are blurred, especially the lower right corner of the three keys. Not Ctrl C+ctrl V going to die? I can be firm and confident and answer loudly: "No!" But at the same time, I can confidently say that every rookie copy starts with Ctrl C+ctrl V. The first copy of the paste can ensure that the task is completed on time, only in this way can buy more time to chew just copy sticky paste content. At the same time can also cultivate their ability to quickly browse and summarize information, which is very important to do a professional copy of the basic skills.

So, please do the content marketing shoe boy, start to practice from basic skills. Ctrl C+ctrl v Go!

This is the era of user experience as King

Media businesses are clamoring every day for "user experience first", "Customer is God" slogan, on the poor did not kneel lick feet, at first I was responsible for doing content when very disdain this behavior, every day Ctrl C+ctrl V to be very happy, but over time, this wind times into the suffering, users say do not like to pay no attention to, The site's traffic is bad, micro-bo off the powder seriously. So the project manager gave me an in-depth ideological guidance, we finally reached a consensus, "the user is the boss, the user is the best, the user said good, we are only responsible for collecting money ..."

Of course, people laugh at the top of the line, do not care about the details. We only need to be aware of the former rough direct "outside the chain + content" of the marketing approach has not met the requirements of the Times, is to be slowly eliminated. This is the "user experience for the king, content marketing as the Emperor" era.

For a long time, our team has stopped the pace of work to close the door to do research, study what? When users use their mobile phone to browse information, what time period with the PC, like to see what information, what information will be shared comments ... We are not Gaofu it is difficult to have enough money to buy professional data, but we insist that the cock wire can also reverse attack, we focus on analyzing the habits of existing users, looking for potential customer needs. Workers, basketry a boutique.

How to work efficiently?

This is the efficient work that can be achieved. In addition to the above mentioned accumulation of basic skills and adhere to do user analysis, we also do the following four points:

First, the establishment of a strong resource pool. The Long Excel table is filled with the analysis of various websites, which are the source of the content and the excellent model to learn. Willing to take the time to do analysis, analysis of the site's operating model, but also understand the industry trends, trend.

Second, test, test, and then test. Develop Plana B C and other programs, repeated testing, and constantly adjust according to data. User demand is changing, our content can not be static, our program mode of operation can not be "clinging to".

Third, the establishment of the operating standard process. In the 18th century or workshop handicraft era, the emergence of SOP, that is Standard twist Procedure, that is, standard operating procedures. This is essential for efficient and large-scale operations. And even if an important employee leaves the office, it's not likely to delay the whole program.

The production of the incident, the production of explosive points. Taobao store operation in many sellers are painstakingly to create "explosion" to quickly improve sales, clicks and so on. Do website content marketing is also so. In addition to the traditional SEO outside the chain of traffic, but also to create hot topic issues, quickly attract users. The next step is how to retain users and develop a loyal user strategy to follow up. and listen to decomposition. This article is the green light Nano-Materials Network Marketing Department original reprint annotated source http://www.gllg.com.cn Thank you!