A "bitter force stationmaster" of sadness: seo really so simple?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

SEO really so simple? In Yang Seo in the past few years work practice on this issue deep feeling, want to really do a website SEO is very energy and time consuming, especially when a person operating a website is extremely troublesome, presumably this is also in the industry often hear webmaster self-deprecating words: "Bitter force stationmaster". For "Bitter force stationmaster" the argument at first Yang Seo also disagree, but after the past few years as a front-line practitioner, it is true to experience the "bitter force stationmaster" the real "bitter" place, so in Yang Seo seems seo is not like some people think so simple.

SEO operation content in everyone seems to be very simple two words, 1. Station optimization. 2. Outside the station optimization, and then specific points is the site content of the building and site outside the chain of construction. The words are so easy, so simple, but the real according to do so, to succeed, can adhere to a few? As we often hear the word "serious", for these two words presumably we are not unfamiliar can be said to have heard the big bar, and this "serious" two words is simple enough, We should also understand that such a truth as the saying goes, "the world, only afraid of" serious "two words" but we ask ourselves how many people really do "serious" two words? said here Yang Seo also had to mention in the current many traditional industry enterprise also wants to obtain the traffic through the search engine to increase the company's sales, But in these companies to recruit SEO or network promotion staff when some boss in the interview with the first interview staff said, in fact, SEO, network promotion is very simple, is to write articles hair What, say a pass. For such a boss Yang Seo also met, he said nothing but just want to say that your salary is not high, you do not ask too high this job everyone can do. Remember at that time Yang Seo in and boss interview when he heard the meaning of his heart, I think: since as you say so simple, you do not do ah, but also recruit what professional personnel, you do not go to the streets to pull a person to do ah.

Then there may be some friends will ask, since SEO is not so simple, then it is not simple where is the embodiment of it? First of all, Yang Seo to avoid the site's structural optimization does not talk about, single from the following two aspects to talk about SEO is not simple.

I. SEO website content construction

The construction of the site content is the most basic SEO, the core of the optimization work, but also the site to obtain more accurate flow of sources, why do you say so? Maybe some friends will say, the source of web traffic and content construction has any direct relationship ah, is not just the optimized keyword layout in the META tags on it? So think of friends can be said to be completely ignorant, do not understand SEO, do not understand the search engine. Said here may be some friends say the content construction is very simple ah, directly to other sites ctrl+c,ctrl+v on the deal, so think of Friends yang Seo is also ignorant, they do not know whether this can be done to optimize the site to bring effect, can improve the site's flow and conversion rate. In fact, to do a good job of the site content construction is a very difficult thing, why say so?

First: Before doing the website content construction must first to the website sale industry product, user groups and users of the search behavior is the keyword analysis and research, this do some work analysis of the knowledge of some consumer behavior psychology, may be some friends say how this and psychology also pull relationship? Yang Seo here to remind you that this is not what ties up, but they have a certain, close connection, we think of the keyword in the study, can more clearly understand the user's search psychology and purchase requirements can more accurately grasp the target users to improve the flow rate of conversion. May I ask whether this is the case?

Second: After doing the above work is the content of the site, the content of the composition of the site is not like some people say to other sites to copy, so that the content of copy to now not only for the site does not have any benefits, If it is just a new station to do so to do the content of serious words Baidu search engine will not be included in your site, not to mention the keyword ranking, so as not to achieve the ultimate goal of the site construction. Some friends may say to the content of false original, Yang Seo ventured to ask a few and a few can the false original to do seamless it? Let search engines determine that you are the original high-quality content? Generally for the construction of high-quality content, in fact, is to optimize the site-related long tail keyword, so in the preparation of the content title, which must contain the key words to optimize, in the text when writing on the tight title to write high-quality original content, so as to achieve the purpose of the site content optimization.

Again: the content of the site at the time of writing also have a reasonable natural layout of the keyword in the text, where the keyword layout in the text of what position is more conducive to optimization, the whole article layout several key words better, anchor text How to do, when the keyword bold and keyword density in what range is better, etc. All of this has to be done to optimize the content of the site, not as simple as some people think. In doing site content optimization, the most difficult is that every day must have a regular update of high-quality original content. Do you think you can write an article about an industry or a product class every day? Do you know how to write? Standing talking does not hurt the comrades feel your own breasts ask yourself seo really so simple?

Two. Website outside the chain construction

Website outside the chain construction said it is very simple, is to find other sites to do links, or to other sites such as forums, blogs, questions and answers and so on to leave their own site links. When it comes to this, I do not know if we have any idea how to do friendship links, what kind of site to do links more effective, there is a better site why and your site to do friendship links and links to do what you need to pay attention to? There is what we often like to say is to the forum, blog, Questions and answers to do outside the chain, as the above problem is similar, you know now do the forum signature effect is there, using the post machine to the forum post so do now what the consequences. The construction effect of the blog's outside chain is better than before, Baidu know your answer can pass the audit smoothly, can successfully leave the link and so on these are to face the problem, if you do not know the above question, or oneself also can not do, then you really have no qualifications to say SEO is how easy simple.

For the site of the construction of the chain with the Baidu search engine algorithm constantly changing the upgrade, it's not like before casually to the blog or forum to leave a large number of post links, site keyword can get a better ranking, now using such a technique will not have any obvious effect of serious words will backfire as the site is punished. So what should be done now? In addition to linked with the relevant health site, Yang Seo often do is to write related articles to a large portal information site to contribute. This is built out of the chain is high-quality outside the chain, the effect is naturally a lever. But Yang Seo want to ask is, how many people can often insist on writing high-quality articles to contribute? We all know that when reading "the world's most painful thing is to write articles." Can you guarantee to write the article every day, and contribute to the success of the audit? If you do not have the qualifications to say that SEO is so simple.

Three. Site keyword layout

Site keyword layout used to be in the first page of the META tags, title,keywords, desciption stacked a lot of keywords, I really want to put all the keywords in the industry in these three tags inside, but now this is useful, so what will be the consequences? For title tags We all know that the proportion of its weight is the highest, then how to reasonably optimize the tilte tag? What kind of keywords should be placed in what position is more conducive to optimization? As for the keywords and desciption tags now search engine weight in the end, how to optimize these three labels? for the site Channel and column page of its keywords how to optimize the layout better? If you do not know the words are not qualified to say SEO is so simple.

Four. Written in the final

To sum up: SEO is not like some people imagine that simple, but not like the two words SEO said so simple, real to study you will find the "water" very deep. Not only to constantly focus on the dynamic search engine algorithm, but also have to grasp the market, the user's search behavior, as well as the user's psychological needs, so as to better optimize the site SEO, and ultimately to achieve the purpose of the site profit.

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