A bloody battle upgrades smart hardware 2014 in the eyes of the big guy

Last year hot smart watch bracelet, what will fire this year? What new companies will come out and the traditional hardware is not sitting down? Will the overheated market segment be a shuffle? How are the Giants going to mess up?

Around these questions, I consulted several people from different areas of intelligent hardware. Their character is different, the angle of thinking is not the same, but one thing is common, the 2014 smart Hardware War will be upgraded, but the game has tricks, play skills, how to remove strokes, see the big guys decomposition.

1. Liu, chairman of JIU ' an medical board

Point: The Giants are panicking.

Related Products: Ihealth series medical intelligent equipment, Ibaby intelligent Child care products.

Liu thinks, can wear intelligent wear medical equipment, 2013 years only just start, next year will see more extensive, not limited to the current blood pressure, blood oxygen, blood sugar these indicators. For example, removable B-ultrasound, blood-meter, this type of traditional medical equipment, also become mobile, and the ipad can be matched.

At the same time there will be more people to explore, will mobilize the traditional and Internet enterprises in new areas of exploration, more convenient for everyone to use. In some aspects will appear the function and user experience unexpected, really will impress the user's products.

In the 2013, the Giants were all involved in smart hardware, and the Giants panicked, but they haven't yet seen which internet giant is offering a truly valuable product to users. They are just afraid to become Nokia, no matter 3,721, join in first. Then how to make users more useful value, did not think well.

2014 should be the birth of hardware, user experience, a good cloud on the company.

Traditional companies will speed up the Internet, the perception of mobile Internet, the experience of traditional companies still do not have internet companies good. And startups are speeding up the Internet experience. Now the shape of the product has become the application, the hardware and the cloud.

At the same time, startups will encounter unexpected difficulties in the hardware sector, such as insufficient funds, resulting in delays. Traditional companies, however, are still too slow to understand the Internet.

Jobs is scarce in every industry. Jobs helped you 50~60%. But if it is a new industry, how to produce value-added, have no good direction.

In the 2014, the product definition of nine is not limited to functional, it will be mentally, socially, emotionally find something that can arouse the interest of users. Another is to take the direction of specialization, research and development for such as hospital data collection for the industry products.

2. Wang Zhuyun founder CEO

Point: Smart routers are like mobile phones in the 2003, and there's a lot more to do.

Related products: Second generation polar route

For the 2014 Smart Router market, Wang Zhuyun View more rational, that there will be no big changes. Everyone is busy building their own ecosystems.

He believes that on the one hand, the hardware has a research and development cycle, while there are manufacturing and on-load cycles. The combination of soft and hard and cloud also has a period. So 2014 is still the stage of exploration and groping.

A big opportunity is the combination of smart home appliances and routers. But whether it is acceptable to the user depends on the quantity of the product.

2014 again the emergence of large platform of intelligent hardware products has been very difficult. such as routers, with a 24-hour networking feature. It's hard for you to find such entrances in your life, refrigerators, power outlets, water heaters may be, but networking is hard.

But at the same time, smart routers can do a lot of things, this is like 2003 years of mobile phones, then the trend is to make mobile phones smaller. All of a sudden the screen is big when you get to the extreme. Routers have not yet come to this point, the development of smart routers has a process of up to 5-10 years.

2014, do traditional hardware companies to think about what is not enough, think not far. The new company needs to think about how to upgrade the industry, to change it together with traditional companies, and to become a real Chinese creation.

I agree with what he refers to as "changing with a traditional company", a typical example is the new smart hardware company and the deep cooperation with traditional factories. "The small route is not high enough, it's not deep enough," he said.

The phenomenon of the Giants coming in, Wang Zhuyun that this is not a problem. Giants don't do well if they don't concentrate.

Market allocation is a process, only hardware to the distribution of the market is still some early. Unlike software, installed capacity can be used to increase the amount of instantaneous channel.

3, the Cayman Dichain CEO

Viewpoint: Industry rise and fall to see whether iwatch release.

Related products: Turman smart watch

Dichain team launched a smart watch is the second half of the 2013 China's most watched smart watch products, he felt 2014 years of smart hardware market, watches and bracelets will continue to be concerned about.

But the situation and 2013 will be quite different, the key to look at Apple and Google. If Apple iwatch does not release, Google glasses do not sell on a large scale, the heat of smart wear equipment will be down.

Moreover, if the Google glasses mass shipments and iwatch launched, the manufacturers do not conform to the trend will choose to turn around or be washed away. Now the consumer to the intelligent wear equipment experience expectations gap is still very large, but will calm down to think, in the end can wear it? But this does not affect the big trend.

Dichain is still bullish on the use of bracelets and watches, especially in health. Although he felt that now the bracelet is too basic, no health guidance and feedback, the user viscosity is very low. It's still in the data collection stage, not even yet, because it's not accurate enough.

In addition, he is optimistic about the internet and wearable combination of applications, 2014, such as Nest Smart home will be springing up. The Dichain team is also trying to control toys and sweep the robot. For him, now the biggest gain in getting involved is the running-in and training team.

The front is an assumption, but if iwatch and Google glasses did not hair, only the hardware market will still be a messy cluster of ecology. One type of company chooses to make quick money, the other chooses to do fine in a class, and the other is to do anything.

Turman smart watches have recently begun shipping, and have received some feedback from users, some of which spit and complain. In this regard, dichain that the hardware has capacity bottlenecks, quality bottlenecks, but any great company is not a short time out, we have been prepared for long-term combat. has been seriously done, still not up to consumer expectations, but will continue to optimize the hardware and software aspects.

"Software has the characteristics of rapid iteration, now the slot is also conveying a lot of feedback, closer to consumers." The product should be in the beta, the public test. Does not affect the direction of our team's product judgments. "It seems that he has a good digestion of these grooves."

4, BYD Automotive Electronics Technology Director Shepinsen

Point: Smart cars don't come that fast

Related products: Smart cars/electric cars

For Shei, I first asked him to push Tesla's "a fair price" view. In this regard, he poured a pot of cold water, that the development of electric vehicles is not only the problem of pricing. The price of domestic electric vehicles is not very high, the key is that the idea of electric vehicles, understanding, concerns have not been eliminated. No fixed parking, where is the charge? is the problem. Infrastructure is important.

Therefore, the electric car is still a niche market, has the head, or the intelligent car, 2014, the auto electronic configuration competition will be more intense. Electronic costs accounted for the proportion of the cost of investment will become more and more, he felt that the general B-class vehicles in the automotive electronic cost of investment, must be more than 30%.

Moreover, the car is fully intelligent, such as the introduction of Android and iOS platform, in the short term is unrealistic, because China's car system and market environment is not so open to the IT industry. Most of the car companies are relatively conservative and need to bear the risk of consumers.

At the same time, he said, Android and iOS are also used in cars, and the stability is quite worrisome. Now intelligent configuration for consumers, is an additional enjoyment, but not necessities, very few consumers because you have the Android system, so buy you this car.

And the cost of input is also a problem, the expected revenue is not so big, whether it is Android or iOS in the car, will slowly push, is now a testing phase. In the automotive industry, it is generally 2-3 years before a new trend is pushed forward.

5, Ancient North Electronics CEO Liu Zongru

Viewpoint: Lateral expansion of intelligent home

Related products: Intelligent remote control, sockets and other intelligent home products.

Both the investment in Jingdong Mall, and Baidu and Beijing-East intelligent Equipment open platform to promote the introduction of Broadlink series of smart home products Liu Zongru now ushered in the best opportunity for development.

But to the industry, he still looked more calm, like nine Ann's Liu look at the medical market, Liu Zongru also think the smart home market will be a horizontal expansion of the market.

Last year they developed intelligent switches, air quality monitors and routers from an intelligent remote control and an intelligent socket. He said that next year smart home will be more widely involved in the face, such as mother and child, children's security market is a very good direction.

At the same time, he also believes that should focus on a piece, such as routers, they have done a, but that this area has been a lot of giants killed in, so do is "play" mentality.

In fact, Liu Zongru and Dichain Intelligent Watch is two of the opposite character of intelligent hardware start-up companies, Turman first through marketing products, so that after the long product launch and perfect time, the Liu Zongru of the choice is to suppress a big recruit again put out, first good products.

Conclusion

After a few rounds of phone calls, I have a bit of a sense of the 2014 smart market. Summarized as follows:

1, do hardware is not easy, there will be a lot of people, the problem is, we do not fully think well.

2, this is a lack of leading the Big Brother's market, Google, Apple waiting for you to send a recruit AH

3, really do a subdivision of the field, hardware, APP, cloud, experience are in place, how will not succeed.

4. The ecosystem of intelligent hardware has not yet been fully established, and smart cars will not be as fast as Android to kill Nokia.