A book about marketing management

Any continuation of the classics will not be able to avoid the outdated era of methods, but the methodology revealed will never be outdated.

The junior began to pick up the book to now 4.5 years, the middle of a variety of excellent periodicals and great books and bestsellers countless, but all involved in marketing, currently has not been able to break away from the core ideas and scope of the book. Can only say a variety, but still in accordance with the book system to understand.

First of all, the most important thing in this book is the theory of demand, which emphasizes the transition from the seller's market in the production era to the buyer's markets that satisfy the customer's demand. In the process of reading, must always be "customer angle" to consider.

Besides the system, you can refer to the final complete marketing plan of this book. First go to the complete review, and then look at the catalogue will find that the overall narrative order is based on a marketing project book to design, then your reading and understanding of the direction is to complete a completion of the game, from head to foot to fill up every plate, each plate has a number of sections. Suggest making reading notes.

Note that many of the specific methods in this book are bound to be distorted by the limitations of the times the authors write. However, when reading these contents, we should understand the connotation of the method, and then think about how to change under the current technological revolution. For example, the book on the mailing sales description is not in line with the reality of today, but mail in the mail, can be a new way to exist? Can you borrow it by virtual form? (e-mail marketing)

Human's Millennium Civilization history accumulates only the knowledge, but the human aspect change is very little, the magnum opus reveals is the human fundamental thought and the idea, do not excessively cling to the so-called technical aspect dry goods. Marketing is a fundamental study of human habits, and it has never changed.