A brief account of mobile phone rankings

On the current mobile game, how to achieve a let investors cool. Even if not make money, also willingly take a Baishi out to continue to invest the reason almost only one, that is to "list"!

What table everyone should be clear, of course, is not the Hall of Fame, it is not a list of gods, but most of the players focus on the list, the most expected list, and so on list for the game has not yet been launched before the list, if the game after the official release, the list is the most popular

In fact, for China's game market, the list has become the main publicity, whether the download list or the most popular list, our slogan is "on the list"!

It's like a headline on the list.

Feng want to do everything to not on the headlines, would have taken advantage of the weekend and Zhang Ziyi to Macau to play cards were secretly photographed, and finally want to hit a edge on the headlines, and then "Feng a move to the dead in the burst of material group" members of the article and throw more amazing news. It really confirms the words "it's easy to be famous, the headlines are not easy, and you can cherish it." Star afraid of being cut, not to mention just a game.

Now how many new games can be online every day we have been unable to verify a specific real data, in short, hundreds, in so many games, to kill to the top 10 of the list, are like the champion-the army over the log bridge, can kill the forward 10, only 3 possibilities: You are very good, your pockets are very good, Your father is very good. Without these things, the first 50 are afraid to find your shadow.

And for the product is very good, it is difficult to kill the top 10 in the first time, from the history of the App Store rankings can be seen this, but for this slow growth can eventually be able to list the game does not make money, and are very moist, also let investors smile, This still fully illustrates the masses of the eyes are discerning. But this kind of happy thing is becoming more and more rare now.

Pockets of the great needless to say, we will use money to hit the list, it is really hard to buy VC smile. VC a smile, then the next money is not far away, as for products, the data is not ugly on the line.

Finally is the so-called spell dad, products we do not do, to find a godfather to operate, Penguin Baba want me?

The phone's online game is lucky to compare because each network game behind is a group of people in the support, responsible for publicity, responsible for promotion, responsible for contacting players, responsible for media reception and so on, I can not be on the list also have to be in the media and the player eyesight face, mix a facial familiar. But the mobile phone network game is also precisely the most brutal, daily face less three, more than dozens of new mobile phone network game online, how can you hold your own this position?

And for some individual developers and small teams as well as some stand-alone games, 2014 of the Hand tour industry is more like a huge trap, put into the youth but see no future, no way, which is called hand-travel development costs low, developers more like woollen? The list will not think more, alongside a thigh than the list more important. You want to be able to get your product out of the day like Nanhadon, which is basically impossible.

The authenticity of the list

The ability to have the opportunity to be able to list products began to wonder what the list is suitable for themselves. Big Media? That's what it's got to do. Channel business? That's what you need, that's the download! Foreign media? That is not to be asked. A little media? Sorry, I didn't know you had the charts.

With the influence and download volume, then the money will be in sight. Of course it's something to be able to stay on the list for as long as possible and there will be no data to blow you out.

In 2012, after the Apple market came, a new industry was born, he only do two things, one is the point of praise, the second is to brush the list. Many of the navy found that the micro-blogging platform's income is decreasing, and then into this line, single monthly income of 20,000 is not too difficult!

Since then, iOS by the brush list, Android by relationship has become the industry is not a secret secret.

In order for their team to survive, some people have to buy a large number of lists, so that their products appear in the eyes of investors, so that some of the rankings of the list of investors is the eye of the measure.

There was a game in the main strategy said: see this circle is getting messy, a group of people who do not know the game chat about the future of the game, in their Eyes only data and list. Do you know what a game is?

Of course, is not to say that the list is not authentic, do you think the player is stupid? The list must be mixed together, if a list is all brush up, then it is better called "bidding top ten Billboard". The list has fun games, but how to find, that only rely on the eyes of the players.

Then in short supply situation, laughed the list, laughed the channel, and then brush the team to compete with each other, channels and even open a new list, the last low price brush, high price brush the list, in short, happy.

To do or not to do

Of course, not all channels are willing to do it, the most easy to see is Apple's official store--app store, in the App for so long, Apple has modified a number of ranking rules. But the devil is one foot tall, you have a good meter, I have a wall ladder. You change your, I brush mine, but from the end of 2013, Apple's crackdown on the list of means is more and more stringent, light down the shelf, heavy seal. A lot of hand travel company to this is heavy demand brush list company crack rules, vainly return to the top 10.

The list, which does not accept vendor bribery, has a strong background, which is not their main means of profit, and the list is only a tool they use to serve users, so they hate those who cheat.

For Android, domestic developers to the Google store seems too difficult, just the domestic users are basically not going to play above, so Android is mainly relying on the domestic major channels to provide the download, then this list is the owner of the decision, said you can do it, you can do it!

If you are a conscientious developer, die not to brush the list, others will not force you, but the heart will certainly appear like this: You are idiots, do not understand the rules of the lake.

The list is still on fire

Although the near-end time Apple has blocked a lot of brush list of games, but these days seems to brush the list of signs began to revive. For the iOS rankings, not a generic product can be brushed, generally for the official list after the download is certainly very impressive, but once found that will be a devastating disaster, so on the iOS brush list really, really to even brush the list of people themselves feel this game fire, definitely earn, first-class! So now, even the emergence of this global Initiative model: I pay you to paint the list, you brush and then in the game to spend, I based on your consumption evidence, and then through other means to return the money to you. Brush the list and brush the water ah, there are wood! Fooled the players can also be fooled peers ah, there are wood!

This kind of Mingchi undeterred behavior is a kind of "worth learning" marketing way.

For Android, this is a lot simpler, to send the list, this is the end of the time there are hidden packages. So the domestic Android platform some of the list than iOS look more stringent, nature is directly linked to the benefits-side friends, want to make the list of cutting? Give money to have to go on!

Domestic Android channel large and small hundreds, only need to please a few big, bluff a group of small can be on the list. As ordinary players, they understand whether the most rapid hand tour is not a test, not a strategy, not a friend, not a manufacturer of advertising, but from the list of media channels. As long as the user's habits do not change, the list is always hot.

Outside the list

Hand tour now seemingly unlimited scenery, but bustling noisy outsiders eyes, sad and happy I know. Now the risk of hand travel is increasing, each development team wants to be able to make a new generation of products, but each generation of products are likely to fall in the top of the list of the road, and eventually these new bright spots may appear in the next competing products.

Growing up there are always chaos, how to govern is every hand visitors need to reflect on the problem.