A brief analysis of five key points to improve and optimize the conversion rate of website

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Search engine marketers are often particularly obsessed with data points, such as visitor profiles and rankings, and any successful SEM project is determined by the ultimate payoff.

The quickest way to increase the rate of return on a search item is to increase the conversion rate of existing traffic. Even if the conversion rate is only increased by 0.5-1% will bring dramatic changes to the whole company.

Here are five of the most effective ways to improve the conversion rate of your home page and paid pages:

1, relevance

Depending on your ad copy or description, your users will have an established group. It is important to have a good set of advertising words on a predetermined landing page to reduce the jump rate. Here are some simple ways to increase the connection between you and your visitors.

Ensure H1 label and keyword similarity to control flow

Use the picture to strengthen the correlation because the picture basically can say is in the webpage buffer before, first reflected in everybody eye most can catch everybody eyeball. Make sure it is applied to the title and is also used in the associated text.

Keywords should be the highlight of the topic

The relevance of domain names is very important. We found that through the domain name of the classification test and keyword-related product conversion rate increased by four times times, each customer's case ROI is a gap.

2. Proposition

It is necessary for users to understand your business content in a timely and effective manner.

The introductory text should focus on the positioning of the product/service as a necessity rather than just an idea.

The main key function and benefit point should be the highlight of the text content.

Experiment with a variety of mediums. Let users know your brand through pictures, text, and video, and then learn what they think. Be flexible enough to meet the information needs of your target customers.

Find out what your customers are most worried about and the most fearful of, and solve these problems.

Don't overwhelm your users with a whole bunch of overly rich information, so they lose interest and enthusiasm for the brand. Instead, doing something that interests people, such as downloadable f&q,demo or white papers, can help you with your sales work and capture the key points in your sales.

3. Trust

From an empirical perspective, this is one of the most overlooked factors, but it has a dramatic effect on conversion rates. Users are often accustomed to looking for pages with official brand information.

The ability of a website is mainly demonstrated by its high conversion rate and short buying thinking cycle. Remember, during the purchase process, the lack of suspicion and information is the main catalyst.

Includes reputable third party certifications, certificates or awards.

Use a number of languages that can deliver trust, such as "Verify and use Secure servers," and include provisions to protect personal information on the Information request page.

Reference to reputable, verifiable recommendations. Low-profile recommendations are less trustworthy and can easily cause users ' concerns. Video content needs user authentication can effectively prevent some accidents.

Create a design that has both depth and detail. A detail-focused login page can show that the brand is powerful, reliable and prestigious. In addition, a seemingly expensive design does not always require a costly entity outsourcing strategy and a clear vision plan.

Provide a simple entrance to the customer or visitor to ask questions.

4. Understand user Intent

Establish a good communication bridge between the brand and consumers. When users search for something that is not a brand, this is usually a typical opportunity for the user to become a loyal brand advocate in the future. The conversion of traffic requires you to have a good understanding of your brand sales process, users have confidence in your brand and users to repeat the conversion rate based on the purchase.

Adhere to this universal rule: the more expensive the business proposition, the longer the sales cycle. Recently I have done a study of conversion rate, specifically from the homepage registration, and then to use 2000 dollars to purchase the entire conversion process. The result is a conversion rate of. 23% for 2.5 years.

Provide a series of direct or indirect transformation forms to enable it to achieve the conversion rate you want. This will improve your page, enrich the form of page conversion, improve conversion rate.

More creative. One of the most unique and effective ideas I've ever seen is "add these to your Outlook" and penetrate the outlook itinerary of your target customers. Effective itinerary planning can make the company's regular attendance rate increased a lot, the reason is the same.

Let's look at the conversion rate from the perspective of design composition. Use different colors/sizes to attract user attention, such as the famous Bob. Also, don't hesitate to create an Activity button to test the language of action.

When we put a toolbar appropriately on the page, we find that the conversion rate usually increases.

Do not waste page jumps on the "Welcome to register" page. Think of it as an opportunity to provide additional content for users, such as key social media channels or additional digital equipment production, which will enhance brand awareness. These steps should help to increase the lifetime value of consumers.

Remember your user's "role" and try to meet the user's information requirements and design in a new way to attract their attention.

5, remove interference

These distractions may be the content of your page design or website, and it will prevent users from entering the next sales link, and we should try to: clear all the global navigation from your PPC template.

jquery is an effective way to prevent users from getting out of the sales chain. Try using a tab or JS mask effect to ensure that the user gets the necessary information, such as the important highlighted "about Us" page.

Avoid the use of boring content, which disrupts the user's focus, allowing the user to leave. Also, do not use distracting images that are not subject to distraction.

The number of words in the message has an obvious effect on the conversion rate. As long as the most basic and critical information can drive sales.

Summary

There are thousands of ways to streamline a page, just as many ways to test them. The most effective and simple is to understand the target customer's needs, goals and concerns, so that the conversion rate on the basis of streamlining the target page.

The source of the article for www.leadseo.cn Shanghai, the website optimization experts, reprint please keep the source! Thank you very much!