A brief analysis of several characteristics and functions of blog marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The five Characteristics of blog:

1, the blog is a information dissemination and transmission tool;

2, the content of blog articles and the way the release of flexible;

3, blog communication with strong autonomy;

4, blog information is large;

5, blog article formal, high credibility.

Second, the role of blog marketing

1, the blog can directly bring potential users. Valuable blog content will attract a large number of potential users to browse, so as to reach potential users to communicate the purpose of marketing information, in this way to carry out network marketing, blog marketing is the basic form of blog marketing is the most direct value performance.

2, the value of blog marketing is reflected in reducing the cost of website promotion. Website promotion is the basic content of the enterprise network marketing work, through the way of the blog, in the blog content in the appropriate to join the Enterprise website information to achieve the purpose of the website promotion, such "blog promotion" is also very low cost of the website promotion method, the cost is less and enhance the website traffic.

3, blog article content for users through the search engine access to information provided an opportunity. Multi-channel information transmission is the guarantee of the effectiveness of network marketing, through the blog article, can increase the user through the search engine to discover the opportunity of enterprise information, the main reason is that, in general, a large number of visits to the blog site than the general corporate site search engine friendliness is better, Users can easily find these corporate blog content through search engines. Here the so-called search engine visibility, that is, to make as many pages as possible by the main search engines included, and when users use related keyword search, the location of these pages and summary information more easily attract users ' attention, so as to achieve the purpose of using search engines to promote the site.

4, blog posts can easily increase the number of links to the corporate web site. Access to other related websites is a popular way to promote the site, but when a corporate site is not high visibility and low traffic, it is often difficult to find valuable sites to their own links, through their own blog articles for the company's website to do the link is a logical thing. The qualifications to have a blog post increase the initiative and flexibility of site links, this will not only bring new visitors to the site, but also increase the site's advantage in search engine rankings, that some of the major search engines such as the number and quality of a site by other sites are also counted as one of the factors to calculate its ranking.

5, can realize the lower cost to study the reader behavior. When the content of the blog is more popular, the blog site also becomes the place to communicate with the user, what questions can be put forward in the blog article, the reader can comment, thus can understand the reader to the content view of the blog article, the author also can reply the reader's comment. Of course, you can also set up links to online questionnaires in your blog posts, facilitate the participation of interested readers in the survey, which expands the scope of online questionnaires on the site, while also directly communicating with the reader about the issues in the survey, making the online survey more interactive, resulting in improved online survey results, Also means lower research costs.

6, blog is the establishment of authoritative website brand effect of one of the ideal way. As a personal blog, one of the best ways to become an expert in a field is to build your own blog. If you persist in blogging, the information resources you create will bring you considerable traffic, in these information resources, also include you collect a variety of valuable articles, site links, utilities, etc., these resources for their continuous writing more articles to improve the good help, so as to form a virtuous circle, The accumulation of such resources does not actually require much input, but the rewards are considerable. To the Enterprise blog is the same reason, as long as adhere to a certain area of in-depth research, and enhance the user's multi-level communication, to obtain the user's brand recognition and loyalty provides an effective way.

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