A brief analysis of several healthy and lasting ways to promote real estate website

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The internet is becoming more and more open, and people are getting to know him more and more about the Internet, whether it is the depth or breadth of the increase, so no matter who is engaged in the industry began to gradually contact the Internet. It is precisely because of this, so the number of websites in the Internet is also more and more, and real estate class site is no exception to a certain number of sites, and the quantity and quality are in the upward development.

We cannot say which industry's website has the future, does which profession's website has no future; because many people feel that there are too many types of sites, even if they do one will be become cannon fodder. But there is a proverb in China called the line of the champion, as long as you do your own business, no matter what the industry can do well. Of course, perhaps there are some deviations in the application of this phrase in the Internet, such as the complex environment affecting our growth. We all know that the real estate industry is a relatively high-end industry, at least the real estate is also the pillar industry of China's national economy, its importance is self-evident; then is not only those with the real estate industry itself as rich and rich enterprises or organizations can do real estate site? I personally feel that we can do this kind of web site, because the site does not necessarily have the funds and technical support is everything, the most crucial or people, is the so-called people. Combined with my personal amateur has done a small real estate site experience and I understand the information, following the inventory I think several healthy ways to promote real estate sites.

First, Word-of-mouth and brand development. As we all know, a real estate sales is relying on his brand and the advantages of the house itself, the advantages of the house itself can not be traffic, education, business and other aspects, and brand is more important factor, because in the city of a business circle near the property itself is not the difference between the factors. And the real estate website also needs to establish own word-of-mouth, can let the user like this website and approves the content of the website, at the same time also to create valuable content, but also allows real estate businesses to recognize you this site, and pay to your site to do the promotion, and with these funds we can let the site continue to run and do further promotion. And the culture of Word-of-mouth and brand, we can through with the local authority of the media to engage in activities, or pay to send news to provide their own visibility and credibility.

Second, wide and accurate promotion. Here this small title may have a little ambiguity, because many people think is to let our website in all over the country to do the promotion, and we all know that many of our site is to do the level of subdivision, that is, to do a geographical. I said here to promote a wide range of meaning is not to go to every corner to promote, so for our grassroots site is obviously not shown, I am here for a wide range of different people. For example, people who have the ability to buy a house immediately generally surf the internet for a short time, they don't really care about choices, because they may not care about the difference in money, and those who are struggling to buy a house or are on the sidelines, although they are not going to buy a house, they need that information at this time, And our website will become more valuable in their eyes. What I'm saying here is precisely to keep our promotional information as accurate as possible, for example, we in the question and answer platform to do the promotion, certainly cannot be irresponsible, originally our website can not provide some kind of help but say so, but should be realistic to go, at most exaggerated some, but the answer at least let us feel to the user to help, This can also be conducive to the above mentioned brand and the accumulation of word-of-mouth. And for that kind of online advertising, this is not good, such as the recent Baidu K dropped a larger information classification site, in the above hard to send ads on the site may this time to be scary, early know now why, why?

Third, offline activities. This term seems to be the local site's exclusive words, but I also said that many of our grassroots groups or individuals do a lot of real estate sites are regional, such as a county or city level. So here because the target user is more concentrated, offline activity is also very good to attract new users and increase the degree of site activity in a way. For example, you can organize to see the house, outdoor sports, buffet and so on, maybe these activities in addition to your site to generate benefits, but also may bring you additional benefits, such as to see a house, a user decided to buy a real estate in a property of the house, and you may have a few real estate developers have cooperative relations, At this time as long as you go, no matter which one he buys, you can always get the corresponding pay, and for the user is similar, there is no loss.

strengthen content creation. See this, many people say that the promotion and content of the creation of the relationship? In fact, I think the content is the most important, we all know that a site is the value of its content is also the value of the social network, even if his value is content, but are the user's own initiative to create. And for real estate sites, if the site is just an empty shelf, even if you can through the promotion to attract 10,000 new users, they will only be a group of visitors, can not bring substantial value to the site, and only we first enrich the content, and then guide users to create content with us, Such a process is actually a strong backing of the promotion, is a higher state of the promotion of the way, such a way to make the site healthy and sustainable development!

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