A brief analysis of site and keyword ranking decline

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A site included down

First of all, we want to know, the inclusion of the reasons for the decline. We have to be very clear about this.

(1) server is unstable or server is stopped. After the server is restored, Baidu and Google will be indexed again, but it could take 1-2 months.

(2) Non-original article repetition rate is too high, Baidu and Google filter.

(3) Site without content page, these pages will be search engine filtering, will not recover again. The simple way is to use robots.txt direct shielding, if you can't write robots.txt, you can learn how to write robots.txt.

(4) cheating caused by the fall. Include: Hidden links, implicated down the right, 301 to cheat, keyword piling, url path changes.

(5) The content of the article must not include: politics, pornography, anti-party and other information.

Second keyword ranking drop

Keyword ranking drop stationmaster all should be very anxious, we need to understand the keyword rank descend reason is what, can find the solution Method!

(1) Outer chain

The outer chain import is very long. Baidu, the chain increases the rate of decline (Baidu rankings will fall) and the relevance of the chain (refers to the site links industry related).

(2 search engine algorithm changes.)

Search engine algorithm change is stationmaster or seoer can't stop, must through practice can find new breakthrough way.

(3) Snapshot update frequency is too slow

1. Long-term not updated site or update is not regular.

2. Outside the chain to increase the speed is slow or increase the speed is uneven.

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