A brief analysis of the development trend of the navigation station in these years and the suggestion of Operation strategy

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The function of the navigation station is self-evident, that is to guide the user to enter the traffic entrance of their intention website, the navigation station is actually the early form of the Internet. The founder of the Internet web site Yahoo just formed, but also by the form of classified navigation site, in fact, is also a kind of navigation station, but gradually developed to the search and portals and other products; we can even think of the internet as starting from the navigation station.

The appearance of the navigation station, now also nearly 20 years, in fact, its age and the age of the Internet is also very close. Like the Internet, the navigation station has undergone great changes. Below I will simply inventory the development of the navigation station in these years:

The first stage, simple stroke text navigation. At this point in time the Internet technology development is still in its infancy, when the HTML may be considered a very high-end technology, because at that time only a very small number of people can use the computer, of course, this navigation station is not even using a dynamic scripting language such as PHP to drive. For example, Yahoo's early days, as well as the Amazon directory, of course, these sites have been followed by the corresponding development, such as the Amazon in a few years ago, the directory is also the Chinese webmaster attention, but still manual editing.

In the second stage, you have the intelligent navigation to populate the form. Into the 21st century, the domestic internet has been a great development, in the last century in the 90 's there have been some sites, such as Tencent, Alibaba, NetEase and so on, of course, now these sites have become the internet giants. So many people began to go into the Internet, this time the typical representative is xingping, a grassroots created a legendary site hao123 navigation. Perhaps everyone said that this is his insight into the needs of users, and I think not only is his personal factors, there is the use of foreign models. Of course, the beginning is also the kind of simple way of tracing text, in order to get a larger development with a can only fill the form.

The third stage, the number of large-scale proliferation, the form of diversification. Perhaps it is related to our traditional culture, see people do this thing well done, began to imitate, so after the success of the hao123 these sites, tens of thousands began to imitate this model also set up their own navigation site. Perhaps because the imitation of a Web site is very simple, copying people's success is not so easy reason, many sites have now ceased to exist. But it is undeniable that these websites have greatly promoted the development of the Internet, such as Baidu's rapid development can not be separated from these sites. Later there are more this type of appearance, is no longer a comprehensive web site navigation, there are also such as the site Directory, industry station navigation, and even classified information is a kind of navigation.

Phase IV, the content is very rich, exerting force mobile Internet. The development of domestic Internet is also in line with the 28 principle, that is, 20% of the site's traffic accounted for the total of 80%, but actually even more than this 80%, in the domestic more than 95% is also very realistic one thing. So many small navigation stations have collapsed, the rest is such as hao123, 360 navigation, 2345, 114la and other well-known internet company products. And these existing Web site changes are very large, take hao123 to examples. Start just simple URL navigation, now added news, film and television, games, shopping, funny and other types of information, some people commented that it has been stale, it is estimated that this is the reason, but always have the approval of people and opponents. At the same time, it is because of these navigation stations are large companies, and their products are usually to get the height of the strategy, so these products are they used to layout mobile internet.

To sum up, the development of the navigation station is the inevitable trend, if hao123 or take out 10 years ago that style took out, I reckon a lot of people unless it is to miss the history, otherwise will hurriedly remove it and replace it with other products. We can see that the trend of the navigation station is also very obvious, that is, technology to follow the overall development of the Internet, towards the content is constantly enriched, the user experience to improve the direction of development.

I also mentioned above, now the navigation station is like the trend of the Internet, is toward a centralized direction of development, a lot of traffic has been some well-known site possession, grassroots sites can only share to a point from their leakage, and more of the grass-roots site so extinct. In order to make our website survive, I summed up a few of my own experience, can be regarded as a little advice to colleagues.

First, a distinctive form. Which type of Web site is successful, there will be a corresponding open source program released, and then the grassroots webmaster will download and install into their own space in a hurry on the line of a website, and then the Internet has countless forms of the same site, and even content is the same. I would like to say that if your content and form are the same as the big site, users will choose to use your site it? So, we have to make a difference in the form of a big site, to make their own characteristics, perhaps like your style of users will choose your site.

Second, the content subdivision. The navigation stations of the big giants are all synthetic, and if we do the same thing with them, we're not going to be able to contend with them because we're not as human or financial as they are. So we have to do the subdivision that we are most familiar with, so that we may at least do better in this small area to attract users who are interested in this direction. For example, my 12580 site directory is to do webmaster attention to the content, my users are only this part of the user, and in this very detailed direction of the big site is very rough.

Third, focus on mobile internet. In fact, this may be regardless of the Internet in that direction must pay attention to, because according to the Internet related data shows, mobile end traffic beyond the PC side of the trend is already a fact, and the former will continue to preempt the latter's traffic, of course, the mobile end of the flow of the increase page contains the new part, but there is no doubt, The future mobile end will occupy an absolute advantage. So we want to survive on the grassroots, like to focus on mobile internet, and put their knowledge of mobile internet into practice, so that we can go farther.

Through the above description, we can foresee that in the future navigation stations, such as will tend to more centralized form, many grassroots navigation station will perish, we do not want their website to go to extinction. While those giant websites have an absolute advantage in the Internet, there is a bit of water left for our grassroots. As far as our navigation station is concerned, we only have to make our own characteristics, do their own familiar subdivision content, pay attention to mobile Internet, in order to have a stronger ability to fight, to go farther!

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