A brief analysis of the five causes of the site's volatile fluctuations

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The easiest way to determine if a site is good for a search engine is to see if the content you're updating every day is seconds. And to determine whether a site is worthy of search and approval is to see the site's collection, after all, the size of the collection represents the search for whether your content to the user whether or not to produce value. However, many webmaster put the amount and ranking directly linked, in fact, the author believes that the amount and ranking is not a relationship, and now a lot of the site is relatively low ranking is also very good, the key is that you optimize the keyword natural search volume is large. But also can not say that the volume does not have any effect, in the site optimization, whenever the exchange of links, optimize the long tail of keywords are related to the amount of content, take the optimization of long tail keywords, usually long tail keyword is used page, and the size of the volume is to affect the long tail keyword optimization operation, because the amount of low, That some pages are not included, and the long tail of these pages can not get good rankings. Then in the site optimization, the site is not stable what is the reason for the number of factors that will lead to the site included in the amount of sometimes high and low?

First of all to see the author of a friend of the site included in recent days included has been unstable, as shown:

One, the outside chain continues to decline

Outside the chain not only affect the rankings, but also affect the site's collection. But not the chain is not strong on the collection of bad, in fact, this is a misunderstanding, the author said the chain affects the amount of inclusion, refers to the stability of the chain. The author believes that the chain is more than the quality rather than the quantity, many stationmaster in order to increase the number of chain, every day the painstaking work of the outside chain. There are countless additional garbage production chain, and this part of the chain of the site is not useful, search is also particularly objectionable for the ranking of the chain, natural these spam links even if included will be deleted, while it will cause the continuous decline of the chain, and search will also be based on this reason to give the site a slight penalty. Just like my friend's station, starting from March 4, the chain continues to decline, which reflects the site's garbage outside the chain too much, was searched for the deletion, then the result is the continued instability of the collection. So, in keeping the amount of stability, the webmaster needs to first ensure their own chain to increase stability, and not for the rank of the outside chain, do outside the chain more need to consider the quality of the chain and whether to ensure stability, this is the key key.

Second, the quality and relevance of the site content is low

Many webmaster in the group reflect their own site is included in the morning, the afternoon was deleted. In fact, the author of the previous site is also the case, for this point I think the ultimate reason is that the site content and site types of relevance is relatively low, leading to search in combination with the relevant factors in the judgment, made the decision to delete these included pages. After all, search leads to the ultimate core is to improve the user experience and the sake of the user is not valuable content naturally can not be included in the database. such as the site type is to do the site construction, and the updated content is Taobao guest type of article, such an article obviously and the relevance of the site type produced a conflict, and look for website construction information users will certainly not be interested in Taobao guest articles. One thing is that the quality of the content is low. In particular, some of the collected sites, its collection of content and network duplication is too high, moreover, the weight of your site is not high, then the search will also be based on the weight to determine which is the original, which is collected, although this method of judging a bit incomplete, but do not forget the search is only a part of the program, It can only be judged by the rules set by your own program, and the weight is the key factor that affects this judgment. So, if your site's weight is not high, and the use of collection methods to update the content of the site, such a high repetition of the content, the second correlation is low, so that the search leads to judge the content of users can not produce value, resulting in the page is deleted, naturally caused by the phenomenon of instability.

Third, the user experience of the site is poor

Do optimization webmaster know that the user experience this factor related to the entire site of the operation of various aspects, not only ranked the need for a good user experience support, even the size of the volume required by the user experience of the quality of the impact. In fact, it is not difficult to come to this conclusion. From the search guide to show the optimization of the guidance we can see that the search cited the content of their own index is to facilitate the user to find relevant information, and this is the search index data to determine the ranking of the fundamental. So how to search for how to judge the site's user experience is good or bad? In fact, we use the angle of a third party to think about it, search cited to express themselves is only a common site visitors, then we can also consider themselves as the site of ordinary visitors, from the content of the readability, and the relevance of the site, the content of the recommendation, Share the reprint rate, vote comment number, layout, advertising layout and so on to understand their access to the site is to leave a good impression. And the search for judgment will also be based on these, especially if you installed Baidu statistics, search leads more easily to judge the site's user experience, after all, statistical tools have page stay time, access depth, the page visited, per capita PV value, total PV value, user loyalty and other data statistics, These are the key reference factors for the search engine to judge the user experience degree. If the average value of these data is lower, then the search cited will be that the site's user experience is poor, natural will be considered to the user's worthless pages included deleted. So, the site's collection of instability, which is the key because the site user experience is not to go, so that the search cited some of the user experience is not valuable to delete the page.

Iv. website has recently been revised

A site after the revision, not only to include the amount of influence, even the site rankings will be greatly affected. I have not seen which site after the revision, the site rankings will not be dropped, like last year's seowhy master station after the revision, will present a series of keyword rankings have declined. However many webmaster often like the revision, the reason for their own is to better user experience, in fact, although the search is also for the user experience, but if you regularly revision, search will not be polite to you, even if you do not change the URL link, search will be given a certain penalty, After all, search cited one-woman site, so that it can grasp the moment of your user experience degree, but also can let spiders know the way to crawl. So, if you have a recent web site, whether small or large-scale revision, included in the amount of decline is taken for granted. After all, the revised too fast and by the example of K, your webmaster because of the revision and lead to the volume of instability is unfortunately the great fortune.

Invalid links too many sites

Many webmaster believe that the site is not included on the site because the invalid link processing is not good, who do not know, the site too many invalid links will also allow the amount of time to increase and sometimes fall, because when spiders crawl into the site, will be based on the home page to provide hyperlinks and internal chain settings to crawl these hyperlinks point to the page, And your previous 404 page guide and 301 redirect, these pages will not disappear, natural spiders crawl to these pages, because he can not immediately distinguish whether the page has content, can only index up to put in the database, and then by the next level of procedures to analyze, Once the program analyzes the page does not exist readable content, it will be fed back to the database program, and then by the search cited to delete these pages. So, if your site exists in the invalid chain to take more, then I suggest you want to check the site's invalid links, after all, this small detail, but its impact is very large.

Treatment of the site is not stable, we should use a rational perspective to see. I think the best way to find the reason is to consider themselves as a Ponnen visitors to the site for a comprehensive analysis, like the analysis of rival sites, every detail is serious to analyze, find reasons, find advantages and disadvantages, this is the best way to find the amount of instability. The above is the author of some of the reasons for the instability of some insights, hope can help you find some ideas bar, this article on the first here, by http://www.ceclub.cn/Popular 2012 exclusive feeds, A5 starting, reproduced Please specify, thank you!