A brief analysis of the four common mistaken ideas we need to avoid in the site chain construction

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A house does not sweep the world. Some optimization personnel do not pay attention to their own site internal optimization, a brain to do external optimization, to the last found are futile. This is like a bucket effect, if you do not solve the root of the bucket problem, just blindly fill the water. In the end, there is no effect. and the current search engine trends in the station to optimize also more and more value. In-station optimization we need to pay attention to the problem far more than outside the station optimization, such as the site's navigation, site structure, UI and so on. One of the most important functions of the website is the construction of links. It will not only affect the site included rankings, but also directly related to the user's friendly experience. And in the construction of links in the site we also need to pay attention to a lot of details and misunderstandings.

One: avoid unrelated links between pages

A successful operation of the site requires a large number of high-quality original content, and how these content can be more quickly to be found by users, but also we have to solve one of the problems, we can do in addition to work in the navigation bar, the construction of the chain is also a key point, And what we need to pay special attention to when we do the construction of the inner chain is the relevance of the inner chain. The relevance of the chain can not only make the search engine spiders more in-depth crawling site, but also allows visitors to more in-depth access to our site. For this we can simply understand that the content pages related to the two categories are interconnected through hyperlinks. At the same time, we can also use the context, reading, hot reading and so on to carry out the construction of the inner chain. Of course we want to avoid unrelated content chaining because it's a great blow to the user friendly experience.

Two: Avoid the same page using too many keywords

I think for each optimization staff will have all the keywords are added to the page of the impulse, but we are clear, SEO is the most taboo is the optimization of excessive, search engine to determine whether you use cheating means is to if no search engine you will do it? In the author's experience, I think in the same page in the best placement of three or so keywords best, this can not only make our site more secure, but also can make our site the weight of the page will not be excessive allocation, to improve the ranking of the site also has a great help. The reason is very simple, if you are placed in the same page five or six keywords, the weight of the natural page will be divided into five or six, each keyword will be the weight of the reduction, and the weight and ranking has a far-reaching relationship. In this, we do in-station optimization, do not because of greed and the number of keywords, but ignored the overall situation.

Three: Avoid using a single anchor text within the chain

Anchor text is generally recognized as the best in all links. Therefore, we generally will be in the content of our articles to add some keyword anchor text linked to the corresponding classification or content, so that we can make the site more closely linked to the content, to improve the user's friendly experience is also a great help. We can get the answer from Baidu Encyclopedia. As shown in the following illustration, in the term "SKF bearings", we can find that the content uses a large number of anchor text to carry out the chain of related articles. From this we can also see that the anchor text diversity. There are a lot of optimizer in the site to do the anchor text link construction when like to put a keyword through the automatic call or in the content of the blunt insert the keyword, the purpose of course is better to improve the ranking of the keywords. But we know that we should understand that in each content page using the same single anchor text, not only for the site inside the chain of construction, but also to the user's friendly experience greatly compromised.

For the internal optimization of the site, especially in the construction of the chain, I think each of the optimization personnel have their own means, but from the author to share the three points we can find all around the user's friendly experience to develop, this is what we do to stand at the root. This article by SKF bearing http://www.skf-bearing.net/handwritten original, reprint please retain the source.