A brief analysis of the reasons for the difficulty in employment of e-commerce

According to statistics, China's registered E-commerce enterprises have reached 1000多万家, including large and medium-sized enterprises have more than 100,000, preliminary estimates, the future of China's e-commerce talent demand of about 200,000 people each year, while our country has more than 300 colleges and universities to open E-commerce professional, hundreds of thousands of E-commerce professional students in the school.

This should be the talent supply and demand two prosperous situation. But the fact is just the contrary, due to the lack of talent, China's business E-commerce process is relatively slow, seriously restricting the development of e-commerce. On the one hand, a large number of students in the unemployment situation, e-commerce professional graduates in recent years only 20% of the employment rate, and the national average university graduates of the 47%, visible, E-commerce professional graduates employment rate is far lower than the national average level of college students, this situation is not optimistic On the other hand, enterprises and employing units can not find the right talent. This situation is particularly evident in the many higher vocational colleges.

Why is the employment of e-commerce major difficult?

China has only opened E-commerce undergraduate program in 2001, 2005 years before the first professional undergraduate graduates, most of the existing teachers from the computer, network, management, marketing or other professional deployment, its knowledge reserves are mostly from the past published some E-commerce books, not enough system, depth, not practical, Because most of the teachers do not have e-commerce experience, many teachers in E-commerce teaching seems reluctant.

Many training institutions can not clearly define the future employment direction of the training of E-commerce talents, most of the training institutions put forward a broad goal of training, "omnipotent" as the application of E-commerce talent, but this is not in line with the Chinese enterprises at present to E-commerce professionals, practical needs.

Most colleges and universities have set up 15 to 22 courses in e-commerce. Although the original intention is to cultivate "generalists", Chinese enterprises also need to master the traditional means and modern means of combining the combination of talents, but the heavy subjects, fragmented teaching results in the students are not systematic, professional not proficient, Therefore, e-commerce majors do not meet the current requirements of professional proficiency, nor meet the future requirements of integrated driving control.

The present situation of e-commerce education in colleges and universities is as follows: Teachers are mainly speaking, students are mainly listening, and e-commerce is a comprehensive business subject, which requires a lot of hands-on training, although many colleges and universities are aware of this problem in the past two years, and launched an E-commerce laboratory system for students to simulate But the software is still out of the real business environment, even a lot of software has lagged behind the existing applications, can not really feel the reality of e-commerce applications.

In addition, at present the school-enterprise cooperation mostly still stays in the student visits the study, the top post practice and the recommendation employment, also lacks and the enterprise effective deep level cooperation. This has a great impact on talent training and employment.

At the student level, there are also some problems. Many students do not know their future direction of employment, more do not know after graduation should have what ability and certificate, in order to make themselves more competitive employment. Now read the E-commerce major majority of students put forward, do not know what they can do in the future, for their employment prospects a confusion, find in the E-commerce industry their favorite direction, there is no clear post group.

The application of "electronic commerce" by employing enterprises is insufficient

Many employers do not really understand e-commerce. Do not use the network to carry out E-commerce, do not know how to use e-commerce personnel, many enterprises on the application of E-commerce level is low, many still stay in the building site, do publicity, do not really use good e-commerce for online transactions and deep application.

Due to the understanding of E-commerce concepts and the application of the level of deficiencies, employing units will not correctly use E-commerce talent. In fact, enterprises are very much in demand of e-commerce talent for their business development. But many units do not understand the E-commerce professionals in the end what? How do you use it? In the marketing department or the technology department? is unclear.

E-commerce professionals at the foot of the road

Employment guidance experts pointed out that, from the school, one is to strengthen the construction of professional teaching staff of electronic commerce, as soon as possible to reverse the current teachers from other major transfer-oriented situation. The second is to clear the direction of professional development of E-commerce. Change the current large and empty professional characteristics, according to the needs of the employer and the advantages of the school, students of the characteristics of stratified professional training. Schools should train students to engage in e-commerce, online trade, network marketing practical skills, so as to meet the requirements of the employing units of E-commerce students. Thirdly, we should set up the course rationally and adjust the curriculum according to the market changes. For example, the advent of the 3G era, E-commerce will enter the era of mobile E-commerce, so the next step can be set up mobile E-commerce courses and so on. Four is to strengthen the deep level of school-enterprise cooperation, and actively seek school-enterprise deep cooperation of good ways good form.

and the relevant professional college students, to participate in professional practice, more online understanding of e-commerce development, more to find the latest e-commerce knowledge and skills. Establish a correct employment and career outlook.

In the aspect of employing enterprises, we should really understand the role of electronic commerce. E-commerce can provide enterprises with a large number of market opportunities, so that SMEs can better adapt to market changes, improve economic efficiency, reduce costs, improve efficiency. Small and medium-sized enterprises supply chain management capacity is deficient, how to cooperate with the core enterprise of the supply chain, use its platform or the third party to share the transaction platform to carry on the business, can bring the bigger benefit to the enterprise.