A brief analysis of the success of the vertical website embarrassing encyclopedia

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As a senior "embarrassing friend", every day in addition to work, must go to the site is embarrassing encyclopedia. This is the only one even if the outside is not convenient to surf the internet will also take a mobile phone up to see the site, this is a more people to a mobile phone smirk on the site, but also a shame on others to find a happy site----Although it is not a glorious thing to take other people's embarrassing things to be happy, But the culture is that everyone is happy to share their own embarrassing things, and the more embarrassed to be the top of the higher proud.

Is such a website, hidden business opportunities can not be ignored. According to Ali's Mother published weekly window promotion week list Top 10, the scandal encyclopedia and the other two joke sites occupy the list of three positions, and the ranks of the top 10.

Ranking

Site name

Site Type

Revenue (Yuan)

1

Amoy * * *

Film

786614

2

In * * * *

Life

767569

3

Love * *

Film

494001

4

NEW * * *

Film

218080

5

Embarrassing * * * *

Joke

209436

6

Quick * * * *

Express

126646

7

Big * *

Portal

121734

8

Quick * * * *

Joke

92980

9

Electricity * *

Information

90502

10

Holding * * *

Joke

82024

Ali mother on the release of the window to promote the weekly list Top 10 (in order to avoid publicity, this list only shows the first letter of the site, the fifth is the encyclopedia of embarrassing Things)

and embarrassing Wikipedia site in the world Alexa rankings also in more than 2000 and steadily rise, Baidu antecedents about 62197 ~ 80319 ip,24 hours included up to 39,800.

According to the website data, this is just a personal website, and has never done any advertising, only rely on users and users between the Word-of-mouth transmission and development of new users, the site throughout the page setup is also unusually simple, header is a simple light brown square background plus logo and "embarrassing encyclopedia" words, Set Login and registration entry, the following content classified as "hot" "Essence" "truth" "the latest" "Through" "Review" "Submission" and search columns, inside are all the big "embarrassing friends" posted posts, in addition to the right and the lowest end of the advertisement, is a pure joke website, Not even a fine piece of decoration, the whole site looks very rough. But it is such a personal website, do not advertise not to do promotion, ranking but in the world Alexa2000 above, and has been the mother of Ali on the release of the window to promote the weekly list Top 10. How does it work? What kind of ability does it have?

First, the operation mode do not make a grid. And Taobao, Jingdong, Dangdang and other large business team compared to the embarrassing encyclopedia site is not even a team production, but only a personal site, then, the operation of the site by WHO to maintain? Embarrassing encyclopedia set up their own rules of the game, and to meet the requirements of the rules of users to other users of the post audit rights, The use of mutual restrictions between users and the enthusiasm of some loyal fans, not only increased the user's activity, but also the maintenance of a large part of the cost of the site to remove the user, on the one hand, to maintain the low cost of the operation of the site, on the other hand, also protects the user's active

Second, the use of Word-of-mouth dissemination methods to promote. The user's affiliation through the old user invites the way, the new user needs to obtain the invitation code provided by the registered user, and enter the invitation code first when registering, the invitation code is not used before registration, and each registered user can provide the number of the invitation code is limited, This determines that registered users need to carefully consider the allocation before issuing the invitation code, so as to avoid the existence of some inactive users and waste resources and other problems occur, but also to a certain extent to ensure the quality of registered users and posts; A code is difficult to ask "and registered users occasionally in the post of the time attached" a few yards ", virtually help the site to improve the user's viscosity and attractiveness, and the user post, System post prompts" in return, this site has your character +1, the next day, you will live happier. " "Also become a lot of users" post plus character "one of the driving force;

Third, mobile internet browsing is more intimate. Download embarrassing encyclopedia software to app or Android mobile client, you can uncensored fast registration. and mobile Website Interface No ads, users browse more convenient and comfortable, posting is also very convenient. Such a move, not only makes it have a larger customer groups and enhance the user's active degree, but also for the follow-up into the mobile internet market buried deep foundation;

Four, innovative, more focus on content rather than form, the industry more subdivided. I think this should be one of the magic tricks that the encyclopedia can conquer. Jokes have been in the major social networks exist, some social networks may even open a joke column, micro-blog also has a lot of "cold jokes selected" "Joke King" such as the large existence, there are some special jokes of the website, But why they have not been successful and embarrassing encyclopedia can be a single user of Word-of-mouth publicity can become a no matter the user flow, rankings, window advertising revenue, etc. are ranked the forefront of the world's website, is it dares to "take other people's embarrassing things to find happiness", until the end to form an intangible culture, the embarrassment turned into a pleasure, a lot of " Embarrassing friends "also said that when they encounter embarrassing things, the first reaction is not to think about how to deal with, but first take out the phone to make a fool hundred, and embarrassing the way of browsing and posting is very simple, simply a simple Web page, omit those cumbersome Web page settings and certification agencies, greatly improve the user experience of goodwill, And embarrassing hundreds focus on the mutual sharing of embarrassing things, do not involve other more such as irrigation, emotional pouring more columns of the setting, more targeted;

Five, have their own unique "culture." In Mengfei's "Non-interference" on the program, small Cao A "king cover the Tiger" not only for themselves to win the beautiful hand fate, but also the encyclopedia site to the scandal to many watched the festival audience. Although this phrase "code" was originally used in college dormitories, but embarrassing hundred real will its development everbright and formed its own unique culture, in addition to the password, there are many such as "one into the door deep like the sea" such as "famous", and throughout many social networks, the content is probably similar, There are few and few that are unique and have their own culture.

The encyclopedia site is a vertical site, its success, in addition to its selection and operation of the way out of a grid, but also with its business philosophy. 2012 Many vertical electric companies have fallen, more electric dealers at the end of a year summary of the time also laid off to protect themselves, the 2013 electric Business Road will be more difficult to go. The success of the encyclopedia Web site or worthy of our reference:

1, starting from the content rather than form. Compared to many other successful web sites in the functional success of the example, embarrassing encyclopedia to abandon the appearance of gorgeous and from the content, with a novel theme of simple web design coupled with the constantly updated rich content to attract and win the goodwill of customers, so that users develop into the most loyal users, Rely on the user's Word-of-mouth promotion rather than the form of the site itself to promote;

2, the user experience rather than profit as the ultimate goal. The encyclopedia website has been operating since 2005, and has been insisting on starting from the user experience, even if the huge user group today still does not change this belief. This is a good example for many tech companies that started out as a profit-making company, and this is illustrated by the rapid rise of many vertical electric dealers in the 2012.

3, in the development of their own culture, rather than blindly imitate. The world's largest Facebook site is due to the imitation of the user to reduce the number and ultimately by Twitter beyond, a lot of domestic social network platform, a variety of similar traces are very obvious, for example, such as the beginning of happy net, many years ago when I read junior high school has begun to develop, But until today's Renren is only an unknown to students-oriented social platform, if only blindly imitation, there will not be today's micro-letter and micro-Bo and other appearance. In development can absorb the essence of others, but to the essence of others into their own culture, but it is a matter that needs to be carefully weighed.

In our Internet development, a website's success is worth us to draw lessons from, but wants our website development really toward the successful direction development, not only asks us to be able to learn the other people's essence, but also wants us to have its essence to become own culture ability, otherwise, blindly imitate only will cause the defeat.

This article by the Guangzhou Odd Billion network http://www.studstu.com (Guangzhou website construction) Original, reprint please indicate the source. Thank you!