A brief analysis of the website optimization strategy of small and medium enterprises

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Enterprise website target keyword less for users but very strong, general business site Hundreds of of the traffic is very good. And traffic is only the basis of corporate web site is not the most important, the most important business site is the product turnover rate and customer consultation rate. So the website promotion method and the website optimization method all should according to the website service object to set up the reasonable promotion optimization strategy. I do SEO this period of time also optimizes several enterprise websites, every day will analyze the visitor's consultation situation, the antecedents, as well as the turnover rate, below according to the Personal Experience Analysis Enterprise website optimization strategy, the Clarity Enterprise website Optimization's clue.

First, the User experience strategy

User experience directly affects the site's PV and consultation rate, want to upgrade the PV site first to improve the site's user experience. According to the user group designed to fit the site page is the basis for site optimization work. Each industry has a specific user community, we have to do is to be as convenient as possible and please these users, and finally reached a deal. Summarize and analyze the information that users need, put the information that users care about in the most conspicuous place of the website, do not skimp on the use of pictures, the modified text is easier to attract the user's eyes. It is best not to let the user find the information he wants, we should give him a direction to guide the user to find the required information. Corporate web site should be concise, the atmosphere, so that users can enter the site will be able to remember the company name. There are also some details to be noted, such as the speed of Web site access, clear structure of the site, unique web site style, high-quality site content, etc. are we need to constantly improve the place.

Second, keyword optimization strategy

The user's search habits are changing, so our keyword optimization strategy should change. Baidu Drop-down box, Baidu related search and so will affect the user's search habits, we need to analyze the keyword search every day, timely correction of the adverse user search keywords. Through the small light analysis, found that daily consulting customers, many are through the long tail keywords into the site's users. Although the target keyword can enhance the website traffic and the consultation rate, but the competition is also quite intense. But the long tail keyword competition is small, but the latent user is many. Therefore, in the Daily keyword optimization strategy, the long Tail keyword optimization is very important. All we have to do is set up the long tail keywords that all users may search for, and make incremental optimizations to reach the final qualitative change. Long Tail keyword optimization effect is, through the long tail word into the site more visitors than the target keyword access.

Third, the website promotion strategy

Enterprises in different industries need to promote the Web site is not the same, such as some suitable for blog promotion but not necessarily suitable for the promotion of the Forum, suitable for micro-BO promotion is not necessarily suitable for the promotion of classified information. As to what kind of promotion method is suitable also need according to the custom of the customer, different user group can have dissimilar internet habits. Master the promotion of the way we will play to the extreme, so that the flow of the site attracted considerable. Promote the use of corporate web site blog Promotion is a better way to promote, because today's mainstream blog is very easy to accept users, but also to avoid the hard ads on the user's impact. and forum promotion is the necessity of the top posts, so as to make the post enduring, but now can send ads forum too little, if there are resources can also get a lot of traffic. Of course, the best way or soft text to promote, but the requirements of writing must be better, a good article can bring the flow of the site is very considerable.

Do SEO to people to work, contact the most is the corporate website. However, the optimization of corporate web site results will soon be effective, especially with local keywords of the corporate web site. The Enterprise Website Optimization method analysis thoroughly, to the future development is very helpful. For the Enterprise website Optimization Strategy analysis is still very shallow, also because the entry is not deep, the thought is not perfect. But also want to just contact SEO friend some help, this article by the Jade Leaf Village public network http://cunwu.cuncun8.com/68174601.html original, welcome reprint.