A brief analysis on the niche market of local classified information websites

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

I run a local classified information site, the classification of information sites for the past few years of development and change has been very concerned about, see 58, the market, they have a volatile, and 58 recently successfully listed Tencent and 58 strategic investment, almost become the industry giant crocodile. I wait for the rookie want to in this classified information market mixed meal is really difficult, but that is to see the difficulties to see the hidden opportunities, can not see 58 listed, think it can monopolize the industry. China market is very large, their own concentration to drill or some market gaps.

At present, individuals engaged in classified information this piece, I think should be from the 58 of their disadvantaged place, in order to have the opportunity to gain a little living space, so I summed up a few points, is a little humble opinion. Welcome the heroes to criticize and correct them.

1, the information is disorderly, the trustworthiness degree is poor

58, the market has developed rapidly in recent years, the information on the website is also academics, a mixed bag, although they have been aware of this shortcoming, but also increased the corresponding manual strengthening audit and supervision, but the problem of false information is still not thoroughly resolved. Therefore, I operate on a full manual audit, and then have our staff to publish, to achieve the source of the purpose of screening information. is a lot less efficient, but we go small and fine line, integrity is the first.

2, large advertising expenses

This is not to say that everyone should know, in order to be able to seize the market share for the listing to do the groundwork, please star endorsement, put on TV, Subway, bus, outdoor and many other advertising, these expenses are very large, for classified information such a meager profit of the industry, advertising continues to be burned, fortunately some finally boil to the listing, But such huge advertising spending is also a huge cost. I operate the idea is that the precise plot and guerrilla play, to spend the least money to achieve the corresponding marketing effect.

3, a large number of front-line marketing staff, human resources expenditure

581 line sales are said to have more than 4,000, the market is also a large number of sales staff, such a large team every day through the telephone and door-to-door visit the development of paid merchants, in order to be able to continuously increase the number of paid businesses, and some continue to increase the number of agents and sales staff, which will be a large human cost. And so many people to harass the merchant frequently, also make a lot of merchant very disgusted. Our approach is that the sales staff are few and far between, as little as possible to harass the merchant. The merchant is less than good, earlier do business data carding work, only select a small number of high-quality merchants to cooperate to improve the quality of the business platform, which is small and beautiful operation. For the gross 58 and the market, this small and beautiful idea is not suitable for their development routes.

4, lack of core competitive advantage, only by classified information advertising

58, the market, such as classified information platform, only by collecting advertising fees to support its development, such a development is full of great risk, the Internet industry new technology model rapidly changing, in fact, they are aware of the problem, before 58 try to buy, and then died down, Recently, it has been followed by the Internet financial related products, from these aspects can be seen. 58 Such a gross classification information platform has encountered the bottleneck of development, as a listed company shareholders of the company's profitability has a higher demand, if 58 of the advertising fee model by the new network marketing model threat, or advertising revenue decline is very fatal. Our grass-roots approach is to adhere to the classification of precision quality information small and the United States Platform development, no 58 of them so many concerns, perhaps a 3-4-line city can have hundreds of thousands of of the revenue can be very nourishing to survive.

In addition, we are doing some local service industry O2O mode of exploration, there are interested friends welcome to add my QQ exchange.

Finally hope that the classification of information industry heroes more criticism, more valuable advice. Now a lot of webmaster friends said that the site is not good to do, if you are willing to engage in local classification information industry like-minded friends can also contact me, and jointly seek in this field of development, as long as it is willing to calm down the heart to do things I think can still earn a meal in this industry, My Contact Email: 972268829@qq.com