A brief analysis on the punishment and judgment of the search engine for cheating

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Identification of the junk outside the chain has been referred to as Baidu's anti-cheating agenda at the beginning of last year, in order to avoid accidental injury, Baidu Webmaster platform launched outside the chain analysis tools and reject the chain of tools to avoid the production of garbage outside the chain, this article is mainly about Baidu and other search engines for the outside of the chain of judgment and some punishment of the way, When our website is judged by the search engine as cheating because of the outside of the rubbish chain, relatively light punishment is the ranking of our website will be affected by a certain degree of decline in the trend, the heavier penalty is our website the weight of the whole station will drop or even the whole station rankings disappear, this is for the impact of the worse site punishment, of course, Even today's increasingly intelligent Baidu, it is difficult to avoid accidental injury, when the situation of accidental injury, we can do is, as far as possible to their own site of the evidence of non-cheating to submit to allow Baidu to recover as soon as possible, in general, according to their own experience, this recovery process is less than a week, one months, More time to reach a year, for the response capacity of massive data, Baidu has not reached the level of rapid response.

What the search engine has done to deal with cheating

Previous search engine companies may just focus on the user experience, there are some more advanced sorting rules and so on, now, almost every search engine companies have set up their own anti-cheating groups, such as Baidu, Google, Bing, Yahoo and other companies have set up a anti-cheating group to meet the purpose of the search engine cheating. For previously used sorting algorithms, such as LCS algorithm, TF algorithm, such as "People all know" ranking algorithm, search engine to give the weight is also declining, the final goal is to directly seoer the search engine ideas and the mind where, so focused on the content of the construction, to avoid cheating occurred.

How to judge the search engine cheating

There are many ways to judge the way the search engine cheats, but summed up, pull its final factor, or so one or two, such as through IP to determine whether the site has cheated behavior, such as the previous mentioned garbage chain, the amount of external chain produced by the speed of how much (judged by artificial or machine issued), The combination of the site's external chain factors can directly determine the source of these outside the chain (IP), so as to determine the source of cheating.

The way the search engine punishes malicious cheating websites

For malicious cheating website Punishment Way, the article also mentioned that, according to the website and the content of the Web page cheat, the overall weight and ranking of the site will be subject to different degrees of punishment, but for some malicious code site or some malicious plug-ins, as long as the user's reports or complaints, even if the situation is not cheating, will be blocked by search engines, and the most direct is the case of Baidu, previously encountered a site was reported by users, ranking has not been Baidu declined, but in other user indexing process, access to the network station, you will see when entering this site will be some security experts interception, such as scan and so on, It's also tricky to deal with.

The above is for the search engine judgment and the punishment way some personal experience, this article originates from the carbon fiber http://www.tanxw.com/, reprint please indicate the source.