A brief description of the job hunting network

The registered users exceed tens of millions, the month active user 7 million, the staff more than 600 people, successfully completed two rounds of financing. This is the two years after the Dako Bin online recruitment network has achieved success. Unlike traditional recruiting sites, the company is trying to recruit in a social way.

Dako Bin, founder of the job hunting network, sits in front of the dark Horse and says that the conversation is punctuated with rich gestures. Born in 1981, he graduated from the prestigious Zhongshan University in 2003 and went into the company of foreign companies. From the marketing department of Grass-roots staff to the brand manager, Dako Bin used less than 5 years, but the wind of his resignation in early 2008, because encountered a career bottleneck.

"Professional managers often encounter many problems and bottlenecks, this is especially obvious in the foreign enterprise, you will know what your superiors are, 3-5 years later you will be what, and the professional requirements of foreign companies is still relatively large, you finally become a screw, so I think there is no better opportunity outside. ”

Founder of the job hunting network Dako Bin

After resigning, Dako Bin went to worry, Chinese talent and Zhaopin recruitment website to look for work, but he touched nails, as a professional manager of his traditional recruitment website can not find the information needed. And in the traditional recruitment mode of the enterprise in a high position, and have many years of work experience of the professional manager of foreign enterprises is difficult to pull down their mentality.

In the process, Dako Bin found that China lacked a high-end recruiting platform for professional managers. At that time, Dai's best friend, 58 co-founder of the city, Yiu Jingbo, advised him to do a site like this, and Yao later became his angel investor.

March 2008, Dai came from Guangzhou to Beijing, the Internet is relatively concentrated, innovative sense of the more advanced place to fight. At first, he made a search network, tried a lot of models, such as reward, recruitment and online recruitment, but did not work. Dai therefore began to do a line-hunting model-commissioned by Enterprise Enterprises, to complete the task of obtaining Commission. This experience also for its future entrepreneurial direction also benefit, "it makes me to business owners, HR and job seekers of mentality, ideas have a better understanding." ”

And after two years of trial and error, June 2011, Dako Bin's main salary of more than 100,000 yuan in the top earners of the job search site to recruit online line. The following is Dako Bin dictation.

Appearances

The job search network is the use of social elements to do jobs in the workplace, LinkedIn (the world's largest social networking site) is also the case, you see why people think LinkedIn is very valuable, because it subverts the traditional recruitment site. LinkedIn is more focused on maintaining your corporate connections, but we're more focused on the local Chinese career platform, and I'm not going to put a LinkedIn template on myself. The core of LinkedIn and job hunting is targeting successful people in the workplace. While LinkedIn is through networking, hiring is the way to give you opportunities, but the two are essentially the same, allowing professional managers to keep up with their careers and to have a better contact with the outside world.

Strong relationship does not need the Internet, it is in the mobile phone address book, but the weak relationship needs to get some information quickly through the Internet. But a weak relationship creates 80% of the value, and strong relationships only bring in 20%, and you think back to what you've done before, which is related to weak relationships. So I thought about it when I was doing a job hunting network: It was social, but it must be socially weak. For example, you can't find any social concept on a traditional recruiting website, but on the job hunt you see that the position matches yourself, so I find out who is behind the job and I can contact him. This creates a communication between people, not between people and things, which I think is the core of the job hunting network.

In other ordinary recruiting sites, the cold relationship between people and entities is a big drawback, but they are hard to change because it is their source of interest. In the beginning, the hunting net was based on the relationship between people, so it did not encounter this problem. This will give professional managers a new model, you are looking for new jobs and opportunities, directly with headhunting, HR communication, rather than applying this model. Therefore, the job hunting network is entirely based on the professional manager's habits and the function of the development of the industry to design products.

The current users are mainly divided into enterprises, headhunting and individual three parties. One of the enterprise is our most important source of income, enterprises have the demand for recruitment, according to the business needs of service levels, time, service content, such as charging different fees. Personal value-added services are also one of our revenue sources, such as the provision of secretarial desk transfer, the referral of the corresponding search consultants, screening job recommendations. Headhunters don't charge.

The current recruitment network of more than 600 employees, registered users 10 million, monthly active users around 7 million, an average of 20,000 new registered users every day. We are profitable in control, and if we cut off the part that we are developing, the job hunting net is a profitable company. We have had two rounds of financing, both of which are in the latitude and longitude investment, and are now preparing for the third round, which is a large scale of financing.

Thinking

The traditional recruiting site for the low-end job seekers, like the toilet, is anxious to find a job, they have no loyalty, find a job and go. This also causes the website to be inactive, further causes the advertisement effect to be not big. So you need to spend more money on marketing and bring them back to the active, and that's going to cost a lot. And LinkedIn's approach is smart, it does not say spend money to marketing, but let your acquaintances pull you back, the user to transfer the user back.

Starting with the 2008 study of LinkedIn, I felt that this thing must have a future, and so it was, 2008 years in the financial crisis, it grew very quickly, and it went public in 2011 years. This also confirmed my belief in doing a workplace type website in China, so we have to stick to it, the question is how to do in China?

I think the Chinese professionals are more utilitarian, they will achieve a goal to promote an action. In China, socializing is not a business purpose, but a means, so you have to do social, for example, I want to meet someone today, this time I think of social, I will ask a friend who can contact this person. But the Chinese are very interesting, he will not accumulate social, but need to think of friends.

The culture of foreigners is keep in the touch (keep attached), but China is "something and I Contact", how friends are built up, friends are in trouble to build up, I have something to find you, so become a friend. So, you make a stay in the touch (keep connected) social network in China is very unreliable. In addition, I will certainly find a point of distinction in the workplace-to create value for users. So, I think of professional managers to find a job as a point of social networking.

Worry

In China's internet sector, the explosive growth of enterprises is not "yellow gambling poison", is the game. In contrast, our field will not explode, because the workplace itself is a serious problem, and I want a career, this is my ideal. We will maintain a professional image, will be very mature, because we are a group of professional people.

The number of our users and Zhi is relatively small, this I am very frank, because our business time is short. We started out as a personal and headhunting interaction, the introduction of the enterprise at the beginning of 2011, but the intellectual union and so they have been doing for more than 10 years, so can not be compared. In China, the number of enterprises that can afford our products is certainly not many websites such as the intellectual Union, because our products are more expensive than theirs, and the expensive is not an order of magnitude. Our average customer pays more than they do, and the user creates more value than they do.

In the second year of entrepreneurship, I read an article on the top ten not to be optimistic about the industry, one of the industry is recruiting. At that time I thought, originally I do not be the venture capital optimistic profession. 2008 and 2009 are certainly not the timing of the hiring industry, and capital is frozen. A lot of people ask me why I do this, because I see what other people can not see, I am surrounded by many professional managers, this group is too big, many people to a certain stage of professional confusion, so China will inevitably appear such a platform to help professional managers solve this confusion, I do not do this kind of thing who do?