A brief discussion on the driving factors of the development of industry Internet

Over the past 20 years, the Internet has rapidly penetrated into all areas of people's lives, greatly affecting people's habits of life and consumption. With the development of technology and a series of dazzling model innovation and merger and acquisition integration, Internet enterprises have established a huge ecological system in the consumer market. The rapid development of Internet in the field of consumption, let people see the Internet in the industrial manufacturing, industrial cooperation and other enterprise-level applications of the huge space and the possibility of a new concept has come into being-industrial Internet.

The cognition of industry Internet

With the advent of the industrial Internet era, the Internet subject has gradually infiltrated the enterprise and the whole industry chain, the whole life cycle, the impact on the industry is highlighted. Industry Internet as a new concept, there is no consistent definition in the industry. For the interpretation of the industrial Internet, the discussions are focused on three aspects, namely, the Internet for the manufacturing industry, the Internet serving the productivity enhancement in the whole industries and the Internet serving the major industries.

I. The Internet typical representative of the manufacturing industry is the German "Industrial 4.0" concept of the proposed. The concept of "Industrial 4.0" includes a shift from centralized control to decentralized, enhanced control, with the goal of creating a highly flexible, personalized and digitized production model for products and services, mainly for manufacturing, with the core of intelligent manufacturing and intelligent factories. "Intelligent Factory" focuses on the intelligent production system and process, as well as the realization of networked distributed production facilities, "intelligent production" mainly involves the whole enterprise's production logistics management, human-computer interaction and 3D technology in the industrial production process application.

Ii. the typical Internet representative for the industry-wide productivity promotion is the industrial Internet proposed by GE. Compared to "Industry 4.0", the industrial Internet emphasizes the integration of equipment, the Internet and large data to form more advanced connectivity and better services to enhance productivity across the industry. As for the clients, it is not only limited to the manufacturing industry, but also to the service industry, such as GE's aviation, rail transportation and other services;

Iii. compared to the German-advocated "Industry 4.0", GE's "Industrial Internet", serving the major industries of the Internet is the broadest concept of industrial Internet, more emphasis on the phenomenon of synergy between different industries, is the internet gradually penetrate all walks of life, the development of various industries design, production, trading, financing, Circulation and other aspects of transformation and remodeling.

From the above three points of view, "Industrial 4.0" and "Industrial Internet" only emphasis on manufacturing or only to emphasize the promotion of productivity, this is not enough to understand the industry Internet. Therefore, the more appropriate definition of industrial Internet should be to serve the major industries of the Internet, that is, the platform into the foundation, polymerization enterprises, industrial ecology and financial, logistics and other services, to promote the traditional industry and the internet after the integration of new forms of business.

Second, the industrial Internet is a comprehensive reshaping of the traditional industrial chain

The industrial Internet covers all aspects of the production and operation of the enterprise from research and development design, manufacturing, marketing, management structure to cooperation and so on, which brings a full range of remodeling for the whole industrial chain process.

The first is the redesign of research and design, that is, the centralized development of the one-way elite participation to the full interactive development of all-involved crowdsourcing. The traditional research and development process is that enterprises recruit some engineers with professional skills, research and development experts formed research and development teams, closed doors to engage in research and development, user participation is small, even if the market research, limited by the number of samples, distribution and other limitations, the results are often unsatisfactory, but also to pay a lot of time, economic costs. The emergence of the industrial Internet allows users to directly participate in product development, the research and development process as the enterprise to the user needs "to become" the process, at the same time the research and development of "crowdsourcing" can also promote rapid product iterations, fast and accurate grasp of market demand. Millet, for example, in the development of millet mobile phone when the use of "crowdsourcing" mode: through the Millet Forum with the fan interactive collection of views, weekly update version, make product improvement. This not only to cultivate a large number of loyal users, but also accumulated a lot of user demand information, so that users participate in the process of product development, for its after the best-selling millet phone provides a solid foundation.

Secondly, the production is reshaped, that is, from large-scale standardized production to large-scale flexible customization of production changes. The industrial era has been a large-scale standardized production mode, while in the internet era, consumer demand is decentralized, personalized, so with the increasing user customization needs, production mode is gradually to large-scale flexible customization direction of change. The use of Internet cloud computing technology for large data analysis, enterprises can be faster and better understanding of customer demand, processing production processes generated by a large number of data. Using the technology of Internet of things, enterprises can connect products with production equipment, through software control, dynamic production factors and production process, intelligent configuration management, realize customization production. Haier introduced personalized customized services, allowing users to choose materials, capacity, style, additional functions, and other items, and the user's needs feedback to the production system, the realization of the home appliances tailored to become the home appliance industry innovation attempt.

Third, is the marketing remodeling, that is, by a large number of investment in the intensive offline channel to promote the integration of social marketing transformation. Traditional marketing relies on layers of strict channels, and with a large number of human and advertising into the market, the enterprise online search for customers, or through the Channel business agent sales, limited market development, profit was exploited. And the procurement party has long been trapped in the market information asymmetry and other factors, the need for complex and cumbersome bidding, qualification audit process, both buyers and sellers bring a lot of time and economic costs. The intervention of the Internet accelerates the communication and promotion of information, the enterprise can contact with the end user directly, obtain the feedback information about the product concept and the advertising effect test quickly, and also can test the different cognition level of the customer, so it is easier to follow the consumer's behavior way and preference. At the same time, social networks, blog, encyclopedia or other Internet collaboration platform and the rise of the media, changed the traditional marketing of consumers passively accept marketing bombing, enterprises can establish a two-way, interactive communication channels, good business reputation, for the Enterprise brand communication bring new vitality.

The other is to reshape the management structure, that is, to change the organizational structure from pyramid hierarchy to flat to central network. The traditional enterprise's organizational structure is more inclined to the pyramid-type hierarchy structure, the structure is clear, hierarchical, easy to control, it is very suitable for concentrating on large-scale development and production of the industrialized era. But at the same time, it brings many drawbacks such as bloated organization, staff redundancy, low efficiency, high management cost and poor information transmission within the organization. The arrival of the industrial Internet, enterprise organizations to be competitive, must have a fast and powerful research and development capabilities, with changes in the market and changes in production and manufacturing capabilities, there is a wide range of sales network, a huge financial strength, and so on, so the enterprise organization structure began to flat, networked, virtual transformation, The multi-level and complexity of the traditional command chain are changed, and the structure level is simplified, which facilitates the transmission of information, guarantees the effective of information transmission and improves the organization efficiency greatly. At present, enterprises such as millet and Haier have gradually completed the reengineering of enterprise organizational structure, millet three-layer flat system, rapid response to market demand; Haier has also changed the pyramid structure that has lasted for many years, dividing more than 80,000 people into more than 2000 autonomous operators.

Finally, it is to reshape the cooperative cooperation, that is, to cooperate with the whole industry chain. Within the enterprise, the industrial Internet can be used in the Cloud Platform office, the organization of cooperative control, mobile office and other fields, strengthen the enterprise's own information communication and collaboration. At the industrial level, the Internet can connect E-commerce, Internet finance, intelligent production, mobile office and other independent application fields, on the other hand, we can connect the upstream and downstream enterprises of the industrial chain to form the linkage of industrial chain and the development of industrial ecology. Jingdong Mall generated information, through the Internet, the analysis of large data dissemination, not only can predict consumer trends, in advance to consumers may want to buy goods, sent to the nearest consumer warehouse, but also can guide upstream vendors, to help suppliers better design, more efficient organization of production, It can also help financial institutions design financial products such as sales loans and insurance. So interlocking, the information generated by each loop can be applied to other links, the value of information multiplied. The future of industrial Internet, must be to create such a symbiotic industrial ecological circle, to revitalize the entire industry, to achieve a multi-party mutual win situation.

The reconstruction of the traditional industrial chain process by the industrial Internet accelerates the innovation of products and the change of the business model, and a great deal of new business opportunities will also come into being, and the industrial Internet has become a new blue sea for the future development of industry.

Third, the development of industrial Internet driving factors analysis

From the industrial Internet to the traditional industry process reengineering can be seen, the core driving elements of industrial Internet is the establishment of industrial ecology, the use of large data and the support of producer services. With the help of large data, it is the key of industrial Internet development to butt industrial ecology and producer service industry.

1. Construction of Industrial ecology

At present, the development of social networks, consumer behavior data, product data and other market data content and coverage are changing, resulting in a rapid increase in the overall market information content. Different from the past, rich market information so that enterprises do not have the means to simply apply the original mode of operation. Enterprises need to rethink the changes of customer behavior, the mechanism of market construction and the change of profit model in the existing market environment, and the series of industrial changes. Or, the starting point of the entrepreneur thinking should not be the enterprise itself, but the enterprise upstream suppliers, downstream distributors, partners and consumers of the industrial ecology. In the era of industrial Internet, the platform-oriented enterprises, which can integrate various participants in industrial ecology and define new rules in the process of industrial ecological reconstruction, will become new industry leaders and have absolute industrial discourse power.

2, the use of large data

The large data drive is the characteristic of the industry Internet enterprise, which corresponds to the traditional enterprise with the flow as the center. Today, the complex process has become a stumbling block for the development of traditional enterprises, which makes the decision-making efficiency of enterprises become low. In the changeable market environment, unresponsive means death, so companies look to the industry to break the shackles of the Internet. The far-reaching impact of large data, in addition to the upstream production process, is reflected in downstream distributors and customer relationships. Big Data creates many new opportunities for businesses, even new business models. With the increase of transaction and interactive information, the data coverage is more extensive, more accurate and more personalized. The new channels for collecting consumer data, such as social networks, Internet user behavior research, and network equipment, make traditional channels such as questionnaires or surveys far behind. Based on these massive data, analysis and algorithms, enterprises can outline personalized consumption characteristics, at any time accurate analysis of consumer behavior, forecasting customer procurement decisions, thus timely and accurate introduction of new products, improve the old products, enhance customer stickiness. Companies have recognized the importance of data assets, and for specific industries, such as the financial sector, data assets are likely to be as important as money.

3. Support of producer service industry

The producer service industry differs from the consumer service industry, refers to the ancillary services industry directly related to the manufacturing industry, its main function is to provide service products for different stages of the production process, which runs through the upstream, middle and downstream aspects of the production, including logistics, new product research and development, information system, intermediary, financial insurance and trade-related services. As early as 1966, the American economist H.greenfield This concept, so producer services is not a new concept, but previously this concept, although it has, but difficult to fall. Now with the Internet, large data, can be close to the production of services and industrial ecology together, enhance the support capacity of productive services will promote the development of industrial ecology, so as to form a benign interaction, and ultimately achieve product and production services based on symbiotic integration development.

Iv. suggestions on measures to promote the development of industrial Internet

We should cultivate new mode of new technology and establish industry Internet ecology actively. Make full use of the Internet's penetration of the traditional industries, focus on promoting the combination of traditional industries and the Internet, encourage the development of web-based personalized customization, network crowdsourcing, cloud manufacturing and other new manufacturing models, innovation incubation to socialization, sharing the economy as the characteristics of new business models. At the same time, the key guiding platform-type large enterprises actively explore the combination of production and integration, the use of multi-level financial means, to achieve financial industry and their own industries in each other's complementary advantages, maximize synergy to integrate the upstream and downstream resources of the industrial chain, build a new ecological industry and promote transformation and upgrading.

Strengthen the popularization and application of large data technology, and create a good support and service environment. Large data technology will deepen the development, production, management, sales and other aspects of the traditional industries, realize the production and business information synergy, and finally realize the highly intelligent industry. In the process of the new industrial Revolution, intelligent production, intelligent products, intelligent processes, intelligent services will continue to emerge. Therefore, we should grasp the effect of the new generation of information technology such as large data on the traditional industrial processes and modes, establish a large data industry environment with mutual cooperation and support in the upstream and downstream, especially the construction of a large data industry chain of security and credibility, and support the development of the industrial Internet.

Actively promote the development of producer services, and strive to build industrial ecological linkage pattern. To enhance market competitiveness as the core, supporting traditional industrial enterprises to transform existing business processes, and actively promote the online monitoring diagnostics, life cycle management, total integrated general contracting, E-commerce, supply chain finance and other new production services business development, focusing on key enterprises and the advantages of industrial ecology to accelerate the construction of financial services, information services, The productive service system of science and Technology Service, business service and circulation service is focused on enhancing the allocation of factor resources, the radiant power of high-end services and the competitiveness of international market, and striving to realize the new pattern of joint development of producer service industry and industrial ecology.

V. Conclusion

At present, the disappearance of the demographic dividend, the decrease of labor supply, the rising of labour cost and the employment intention of the new generation labor industry have greatly restricted the international competitiveness of various industries in China. and developed countries such as Germany and the United States to formulate "industrial 4.0" and "Industrial Internet" as the representative of the future of the new industrial development strategy, it means that the global industrial development model has entered a period of great change. Therefore, the first to enter the industrial Internet era, the initiative to meet industrial change is China must choose a proposition. At the same time, the industrial Internet will accelerate the development of Chinese traditional industries from business model to organizational form of innovation, for the transformation of the industry and the development of China is a rare opportunity to leapfrog, to China's economic restructuring and upgrading will bring more far-reaching impact.

(Cho Hongjun, Zhu Jing/Beijing International Engineering consulting Company)

(Responsible editor: Mengyishan)