A brief discussion on the viscosity and loyalty of the website

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Once the 3Q war aroused the domestic groups of heat, accidentally in a product manager group inside, hear someone mentioned, Tencent QQ viscosity and loyalty of 360 too much, and even 360 do not have the power to resist, Mo Ming chess miao here want to raise their own objections.

In Mo Ming Chess, the idea is that viscosity and loyalty are two completely different concepts. What is viscosity? The product viscosity is more through the user's use of the product frequency and dependence to reflect. Users can obtain value from the product, meet their own needs, the user can be excellent characteristics of the product to attract, use and long-term use, this is the product viscosity. This, for example, we often use QQ, we can not leave this based on interpersonal communication and even social tools. For example, most people can tolerate a lot of windows and go to the online E-book chapter every day, these are the embodiment of viscosity. High viscosity of the site is often in a certain aspect or many aspects can be very good to meet user needs. At this time, blindly believe that product loyalty is too high to be too early.

Admittedly, a lot of examples let us know that many viscous products have good customer loyalty. In essence, exceptions are commonplace. What is User loyalty?

Mo Ming Chess Clever thinks, the user loyalty degree more manifests is one kind of subjective thinking consciousness. Because of a variety of factors, users show a product or service of their own or light or heavy special feelings and affect their subsequent process of demand and behavior. We often talk about loyal users, this should be a product at the core of a user group, for enterprises, this is a strong competitiveness. and the competitiveness of the product can not be so easy to be defeated. We can see that Google withdrew from China, but there are still a large number of users of the use of Hong Kong Google, and even some of the user to use Google's products on the wall, we can see that Taobao occupies a large number of market share after the experience of Tencent, The challenges of Baidu's Internet portals, such as social empires and search engines, are still favorable. Mo Ming Chess Clever understanding, this one of the user loyalty has played a vital role.

Back to this very simple example, a full window of the E-book Web site every day to update your favorite version of the ebook, you go to see every day, it is sticky high. If there is a pure version, there is no window, but can provide the same content of the site appears, you will choose Which?

We can easily see that, looking back, Mo Ming Chess and think of one of the Internet Cup, those by the large Internet companies a cottage or even replaced by the Internet enterprises, why so easy to be replaced by the cottage? It seems that these products are common before the cottage is one of the following two characteristics: 1 is a high viscosity, low loyalty!2 is not beyond the core of other people's technology. So we can also see, Taobao debut late not Dead, happy to debut late, Douban debut late Not dead!

We should also think carefully, how can we improve our products? Small enterprises in the country is very difficult, after a dream has been obliterated, our products, how to develop? To avoid a repeat of the "small enterprises pave the way, big business end" of the mistakes?

This article by the Shenzhen seo Mo Ming Chess miao provides, the original address: http://www.seo-mmqm.com/nianzhidu-and-zhongchengdu/. Reprint Please specify