A brief introduction of domestic call-paying alliance
Source: Internet
Author: User
KeywordsHorizon of the Five
Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
Now the internet about the business of telephone calls to pay more than the article, itself I also do the industry, maybe I said the following things to the brothers some help.
First of all, what is the call to pay:
Call paid advertising calls pay ads, short: Call ads, as the name implies, is in the advertising service, when and only when the advertisers receive calls from the buyer, the advertisement began to charge, by the advertisers to the time of the call to the advertising service provider to pay advertising costs of an advertising model. Its essence is the high fusion of advertising service and communication service, and achieves the ideal state of creating value by high communication. The mode of operation is that when there is a cooperation or purchase intention of the customer through the Network advertising page to submit the party number, or directly with its phone to dial an ad transfer number, you can connect the advertisers phone or mobile phone, direct communication negotiations.
Now in the industry to do the larger is Koocall (the worldwide Association), Green Line, long extension of interaction, ant interaction and Guangzhou dream Fly, there are currently alliances with Koocall, Dragon Extension interaction and ant interaction.
Compare three alliances:
Same point: 1. The payment cycle is almost one months. 2. The requirements of the site are not high, about 800,000 of the site can be registered. 3. All like the website of industry class. 4. The data return cycle is 24 hours.
Different points:
1. Manifestation: Lontro adopts the form of advertising in the text, the PPC ads in the existing click ads inside, there seems to be no single column. The advantage of this is that the webmaster do not care about the price of a single ad, because each click is a dime. Koocall Alliance is just beginning to run, mainly using the form of text blocks (basically similar to Baidu theme and GG theme), and another is the search box. The ant uses the picture to link the form, they do not have the text block the advertisement form.
2. Price partitioning: The Koocall Alliance uses two modes: (1) Every effective click of 5 cents, if the user clicks on the ad and launch a valid call (both sides connect the call for more than 30 seconds for a valid phone.) ), we pay an additional 1 yuan per effective telephone settlement. That is, if the partner site hits 1000 a day, it produces 50 valid calls. Then the partner proceeds: 1000*0.05+50*1=100. (2) The user clicks on the advertisement and initiates a valid call (the two sides connect the call for more than 30 seconds for an effective call). ), we settle in accordance with 2 yuan per valid telephone. That is, if the partner site produces 100 valid calls a day. Then the partner proceeds: 100*2=200.
Ant Interactive uses is: a single advertising definition of the price of the way, for different ads they have made 9 cents to 2 pieces of price. Lontro Interactive use is to click a 1 cents billing method.
3.koocall advertisers more, ants in the background can see more than 30 ad owners, Lontro unknown.
Time is relatively tight first write so much, the league is good or bad do not comment, because I do this, not with sentimental color to comment. Oh, the brothers to investigate their own. There is something to be further understand can add my qq:370503677. Also welcome to Peer Plus I discuss, hehe.
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