A brief introduction to the operation Tactics of video marketing

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Video marketing is recognized as a high conversion rate of marketing techniques, a mention of video marketing you may first think of is advertising, video inserted ads, and so on, it is true, but video marketing video content recording, advertising content settings these are skilled.

Where does the traffic from the video come from?

1, the search engine: Baidu, search, 360 search, instant, Sogou, Youdao, etc.

2, Video station itself: Youku, potatoes, 56 nets, six rooms, etc.

3, blog microblogging: Sina blog/microblogging, NetEase blog/microblogging, Sohu Blog/micro blog, QQ space/Tencent microblogging and so on

4, outside the station to share: Video sharing functions to share such as happy net, beautiful said, Tianya, post bar and other communities

5, download Flow: Baidu Network disk, 115 network disk, Huawei network disk, etc.

How is the content of the video arranged?

Do video marketing video is generally more practical, such as a certain use of the tutorial, a certain play, such as a certain introduction, because this is useful to users, first to let users get the user to pay, advertising content is generally appearing at the end of the video. For example, you are selling products, first of all to let users know how to use the product, why to use the last advertisement such as contact, URL added up. Video should not be too single, you can combine the product itself with some entertainment factors in it.

How to increase the amount of video clicks?

General selection Youku, potatoes and so on, the flow of these video stations itself is particularly large, but this is not our main source of traffic, our main source of traffic is the search engine, search engine coverage of the user is too wide, if you need to find some information, you will remember the professional website or to search engine to go? So the net make a circle to everybody's suggestion is:

The release of video in Youku, potatoes, traffic to the main search engine, video station itself, blog, outside the station to share, download traffic as a supplement.

How to attract traffic from search engines? This needs to be in the video title of the next time, the title of the wording to the Netizen's search behavior, such as the key word "left-carnitine", then the long tail keyword will have a "left-carnitine which brand is good", "left-carnitine useful", "left-carnitine side effects" and so on, Long tail keywords can to Baidu index: index.baidu.com View Related keywords or keyword mining tools: http://tool.chinaz.com/baidu/words.aspx to find, the title is best to have the main keyword and 1~3 a long tail keyword. Video work done after the video published to the blog, outside the station to share, micro blog, network disk, etc., the title is similar to the wording, this is to increase in the search engine rankings competition. Just imagine, a search results in a number of your video, the effect must be good.

How to set up the ads in the video?

The beginning of the video can have a big title plus a small paragraph of text, there is no need for advertising words, now the Internet users have been immune to advertising, so the first impression of Internet users must not have the nature of advertising. Until the end of the video and then add ads, such as QQ number, will, website address, Taobao store address.

Introduction to this end, after reading you also need to refer to other people's video marketing cases, to search for a look at it, the record of your useful things, try to follow their ads, such as the addition of QQ, look at the site address or shop address, this process may be you will learn a lot.

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