A brief introduction to the so-called "innovation"

Innovation is difficult, but micro-innovation is not a problem, that is, the renovation of this article. To make it easy to use the products around you, micro-innovation place More, is called "innovation."

This morning to visit a traditional software company, the company's products mainly for enterprise users, saw a business staff of the product demo, very disappointed. The implementation of the business logic can--of course, this is the basic requirement, but the rough Windows 95-style user interface, rotten to the slag of the interaction is not to be able to look straight or spit. If such a product is fully deployed, it is not a result of performance improvement, but a decline in productivity. If any company on the internet does this kind of product, it should have fallen off long ago.

Criticism of such companies and products does not make sense, after all, others are now listed companies, performance is not bad, but in recent years in the downhill. The point I want to make is that we can see some opportunities and get some inspiration from it. Entrepreneurs often pay too much attention to "innovation", but pay little attention to "renovation". For those who already exist but do the very garbage products, is the opportunity for entrepreneurs.

What is "renovation"? The traditional definition is to change old things into new ones or to take the old ones apart and redo them. That is, "new" or "Down again." "Knocking back" often requires a lot of input, and I recommend the practice of "innovation", remove or improve the bad things to enhance the competitive advantage. We must admit that some "Chen" things have their accumulation and rich sales and market resources, but this is precisely their burden. Using the same approach as them will not create more opportunities, if a change of ideas, there will be a different world.

In real life, we have too many use not satisfied but have to use a variety of tools, put aside all kinds of uncontrollable factors, whether in the ability to let these things better use a little? Even a little bit, it will bring great advantages. For example, some company's so-called office automation system, CRM system, these are the company's employees daily spit the most products, there is no possibility to make these things better use?

Speaking of CRM, Salesforce can be a "refurbished" successful case, its core approach is to impact the traditional software sales model, because there are users of such needs, and to make it more useful-this is important. Many domestic manufacturers are Salesforce to follow suit, but they are more difficult to make than traditional software. How do you get users to accept this? It doesn't matter how much work is done in a functional way.

One of the strange phenomena of the industry this year is the swarming of "box" products, and the box is also an example of "renovation". It is important to emphasize that users are able to accept all kinds of boxes and want to replace their TV set-top boxes with outdated junk products. If you make a box that is more difficult than a set-top box, the remote is as complex as a set-top box remote, so why should the user accept your product?

Some people wonder how you can say that players with years of experience are not good at doing things. If the product is not good, why can they win such a big market? What makes you think it's impossible for them to keep the product as good as you say? For this question, I think you should know about jobs? Do you know that there are a lot of handset manufacturers in the market share before Apple makes the IPhone? The rest of the story, do not say you know.

Where to find products that need to be "refurbished"? Just look around you and start analyzing the things you and your friends use the most but have to use.

Instead of thinking about "innovation" all day, do it first, because, after you've done it, a lot of people will exclaim: "It's a damn innovation!"

Caption: Sage common names: t999 cycling artist: Philip Newsom.

Small note: The original title of this article "renovation", from "hearsay", micro-signal: "webnotes".