A brief overview of the Web site's user experience

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Any product or service units, including individuals and enterprises, only on the basis of people-oriented to obtain a good reputation and feedback, in the website building a good user experience is people-oriented translation. Below we turn the complex to simple, the logic of a strong vocabulary for everyone to tell.

No matter what industry, service can be said to be the most important issue, any successful enterprises in the service to win the market opportunity. For example, Lenovo, Haier, Alibaba and other well-known domestic enterprises are relying on products and services based on the concept of people to grow and develop. User experience large to a leading enterprise small to an individual is invisible or tangible impact on the end of the customer's feelings, this feeling of accumulation and release will eventually be reflected in its related brand and product Word-of-mouth effect.

Do a better example of what everyone knows. Volkswagen is more familiar with the brand, why he can become China's Auto sales list of No. 1? and is in such a fierce competition in the industry, their own brand is also constantly simple and new products slow speed of the situation? First, the public can be said to enter the Chinese auto market very early, in China's first group of private car users won a good reputation. Later car consumers will also listen to the first batch of owners experience. Abhisit durability, high security has not only become a popular car in the common People's brand, but also become the belief of the public end customers. Although the public is not people-oriented, newer models of the previous generation of inheritance has shrunk, but this belief has continued to affect the public's loyal fans. Why did the public succeed in China? Because their products meet the needs of end-users, people-oriented purposes, in the subsequent development of this group of users will do for the enterprise free publicity, the far-reaching impact of any advertising can not be replaced.

Besides a popular, we have a better understanding of the catering industry. If a restaurant makes a bit of service-taste-service, it's impossible for the restaurant to make money. Because the demand for diners to the restaurant is basically these three points.

Why do we have to give two examples of the above? Just want to let everyone experience this logic is relatively strong vocabulary popularization. Everyone in the website user experience may often be confusing direction, in fact, the user experience is not so mysterious and difficult to understand. Below I for everyone to pay attention to the site construction needs to focus on user experience factors.

1. The importance of the domain name: The first step in the construction of the site is to select the domain name, here also began the concept of user experience. A concise and easy to remember the domain name is the user experience must not be less, he will promote your network to bring constant surprises, but also the cornerstone of success. We look at the domestic leading internet companies such as Baidu, Taobao, NetEase and other domain names are very good remember and impressive, so that customers two visits and Word-of-mouth has become very easy.

2. Good server and website system: stable and efficient server is the basis of the speed of the Web site running, reasonable structure of the site system is the key to determine the speed of user access. So in the selection of servers and web systems must be carefully weighed. Otherwise, the site can not be easily opened, then all work will be greatly compromised.

3. Reasonable site layout and front desk. When a user visits the site, the first impression is your site's foreground art and layout, simple and clear structure and generous and appropriate landscaping is the most useful sites, of course, not the same industry to treat, such as wedding photography, the user's first demand may be the recommendations of the work, which requires the use of Flash to show, However, bloggers recommend that the flash on the home page or use caution, because a long time to load and the large number of data will not only affect the user experience will not be friendly to the search engine. Now most of the layout of the site using div to call, so that neither affect the structure of the site, but also to optimize the code of the site, but also the most popular search engine is one of the most popular layout methods. Bloggers also recommend the site of a number of JS and scattered pictures to integrate, this can increase the number of requests to the browser, improve the user's access speed.

4. Clear user groups and content of relevance: The beginning of the site must be investigated to serve the needs of the user community, so that in the future, the content of the website operation will be linked to the theme of the site. Accurate information is reflected in the accurate page, in order to give users a good feeling of experience. To make the simplest example, on Taobao we are searching for a brand of clothing, open a platform to provide the corresponding link, but found that this clothing is not the brand or fake, although the content has been explained, but this practice is a waste of the user's time and platform resources. Search engines are also like this, if you search the search engine for a keyword, but the content is not what you want, then this is the search engine user experience does not do well. In other words, the blogger published this popular overview of the site's user experience, users in the browse to find this article and the site user experience is not too much relationship, then this is the Bo master's failure. If you really think so, please leave a message below. Note that the message is also a user experience of the building, in the following I will mention.

5. Convenient and timely user feedback channels: When the site to provide users with information, if users feel valuable or have other ideas, then he should be like who said in what way to express, this is the question we should think about. For example, the enterprise station will be in the most obvious position to provide 400 calls, this is a channel. But are all customers willing to pick up the phone and communicate with the company? The answer is, of course, negative. So you will see some websites will provide online consultation or QQ consulting, which further optimizes the user's communication channels. But that's not enough. For some industry categories, customer inquiries may not be in the first query to get a valid answer, customer service will be transferred to other departments or professionals to answer, which delayed the time and the user's tolerance of the bottom line, so some of the site's feedback platform will provide a number of classifications of advisory channels. A simple example, pre-sales services consulting, after-sales service consulting, 24-hour technical support this is to optimize the feedback channel.

But bloggers think even this is not enough. Because high quality users not only want to communicate with you, but also to the other users who have the same request to get the opportunity to communicate. So many users experience a good site will open their own independent forum or platform. They will exchange ideas and share experiences, not only to ease the pressure of customer service but also to further optimize the user experience. The Midas Touch SEO Blog In this respect also more attention, just this station or small, so the embodiment of the way is also relatively simple. Visitors can be in the relevant article or the site Message board timely message, and provide links and expressions and other special services. Any viewer will see and can reply to the relevant message, the bottom of the article also provides a "praise button" If users feel good can be timely evaluation and sharing. For the Midas Touch this blog such feedback and communication channels for the time being enough.

6. Good reading experience: The reading experience includes graphic format--------------------Website

Graphics and Text format: including the home page and the text and pictures of the display way, the picture is related, the text is clear, the format is reasonable. For example, when browsing this article, the image provided has thumbnail function, text in the upper right corner to provide small, medium and large free switching function. And the black word is more clear white background. and the written format and order are optimized.

Website hue: This kind of people, but also according to different types of sites and user groups from the line with.

Inner chain of the embodiment of the way: The chain is not only in the SEO is essential, in the user experience is also an indispensable factor. Here quote this site white hat seo paragraph below.

"Inside the chain is the site internal links, internal links to accurate direct, so that visitors to the shortest journey to find their most valuable information is the principle of the chain." For example, in the site below the article page has related articles recommended or the next article to guide the link, as well as the right side of the page to provide the recommended articles-hot articles-random articles-popular tags are part of the internal link optimization. Of course, the fixed navigation is necessary, in fact this does not want to say but there are many people do not understand the site construction of the page does not fix the navigation. "

"Internal links can also be reflected through the article, which requires us to build their own thesaurus, such as in the article appeared in the new words, nouns, hot words or short sentences, we have to do anchor link-oriented web site relevance of the highest within the page. Instead of a main keyword on the chain on the home page. Make an issue of the chain to pay attention to, the anchor chain to be opened in another way to establish, link to unify, can not be a word of the link in different articles have different anchor chain connection. "

In short, in doing the chain is to be the most timely and accurate for the user to provide the link he wants to establish the principle. This work requires careful planning and careful implementation.

7. Authoritative experience: How can a user trust you when visiting your site? Of course there are many ways to do this, some of which are licensed (some users will suspect that they are modified). Some will show the certification of some rating agencies, some will use the content and the site itself to impress users (this is the bar). Whether the content of a website has relevance and resonates with the user is more persuasive. For example, when you read this article, you think bloggers are right, this is the credibility of the site to promote or decline.

Do a website to hold the purpose of long-term operation, long-term stability and update content fast site is the most popular users. Can not loose fishing, and be responsible for the content published on the website.

In fact, the Midas believe that the site's popularity and popularity is the most persuasive authoritative experience, if a user came to your site, found that this is not very active, and has never heard of this station, and even search your products or services on the Internet can not find the depth of information, then he has any reason to believe your own words? ?。 There are tens of thousands of ways to succeed, and the problem of unsuccessful is often one, and the road to a far-away revolution is long.

Above 7 points if you have done, then I believe that this station's user experience must be very good. And will be doing these work constantly summing up experience, come up with better ideas to build the site's user experience. Bloggers in this article only on the concept of user experience and implementation of a number of overviews, on more detailed questions need readers to practice their own discoveries, to create their own website characteristics and personality, build their own user group of good user experience.

At the end of this article I would like to make a habitual analogy, if you want to win the attention of the goddess, then at the very least you should dress up handsome and have some fan, the sensory attraction and then the material temptation is not enough, this can attract more attention of the opposite sex. Other species in the world seem to do the same, it seems that the user experience is not only the future trend of the Internet, in the natural world is also a constant rule.

Article Author: Midas

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