A brief talk about the development of the local classification information site

The local classification site seems particularly popular recently, so let's talk about his strengths and weaknesses today. Local class site development is very promising, for example: As the site of China's several major portals, can not make the whole country, like TV station, CCTV's status is bound to be unshakable, but the local television station is still popular, the ratings are so high, the development of the network after the basic is also such a development, whether it is HTTP ://www.aliyun.com/zixun/aggregation/9163.html "> Local portals or industry portals are equally facing opportunities and challenges." As far as I know, there are a lot of big provincial capitals in China that don't have a very successful local site, which fully illustrates the potential of the local site. But if you think the local site can not invest what money can do a lot of it, then you think wrong, the local site needs to invest, no investment where to return it.

Now let's briefly talk about the development of the local classified information site, local classification station, in fact, local classification station I am not very optimistic about the development potential of such sites, because the local classification of many large sites such as 58 with the city, fairs and other sites have done a lot, the scale is basically nationwide, but you as a local, Do such a site or have the advantage in, in particular, set up the original portal site such a channel, you can add a profit point for your site. Local classification information The first operation mode must be to find someone else's information, or with some local companies, or to talk about their own family, free to help people to publish information, but also to increase the intensity of promotion, so that people know your station, in the local forum, paste posted information, but also to collect information on local newspapers, Published on your website, and then the most important thing is to do SEO optimization, because the need for such information people generally through the search engine to your site, as long as he came to find a useful information, the chances of looking back is great. Classification station to do a certain amount of traffic can be put into a certain advertising, but also can charge to publish some information, such as recruitment, rental, corporate yellow pages and other information.

The promotion of the personal classification website is the promotion of the marketing level, regardless of the technical reason. In addition, because of my limited level, the ability to understand the low will not see the first.

1, laying the groundwork.

This is based on the need for a good program and good space. Programs have the ability to write the best themselves, can not write words on the internet search, a lot of search. Space selection is very important, we must find a compatible local access to a variety of space, so that telecommunications, Netcom, railcom, China Unicom and other visits are fast.

2, add content

Local always some sort of site or the classification of information port, to copy the point back, at least let people look at your classification station information A lot, updated also quickly, this is the next step of the important foundation.

3, collect all kinds of local newspapers

Mainly to see ads, to see which classified Ads page is no URL, the goal is it! Take a look at what company or department it is contracted for.

4, action

Quick, put on your most handsome outfit, according to the contracted company or department, a family to talk about.

I think the advantages of local classification sites are mainly customer advantage. This customer advantage should be customer habitual. Customers everywhere have hobbies, habits. Compared with large classification stations, district classification has regional advantages, it is easier to know the user's hobby, obtain customer feedback information, adjust the content of the website in time, optimize the process to fit the local custom. Will do better in the user experience. Relative to the industry station, the regional classification station has the customer resources are all walks of life business enterprise marketing goals. The use of good customer resources, reasonable and legitimate to help business businesses. I think profitability is definitely not a problem. The site's profit is nothing more than advertising, partitioning, value-added services. Enterprises (merchants), users, Web sites close to the combination of complementary resources optimization is not profitable. Regional classification information stations are generally targeted at the tertiary industry, mainly the real estate, talent, business services, some of the daily needs of larger industries.

This article by local website operation blog Www.91d.org First, author: Pengjoeje, reprint please keep.