A brief talk on advertising alliance: The Chengye of game originality Xiao

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In the context of the Internet era, the game is not a low age of the representative, but also is not a general term for youth leisure and entertainment, it is being as a new social network positioning, its age is also expanding, and become most people relax, make friends of the media.

Just as the "social Network", which won several Oscar nominations, has been creating a social network for people with its own innate conditions, and the gaming business has benefited as well, although in recent years the growth in gaming consumption has slowed, but it still can't stop people from playing games.

Another survey data show that the game-age level is expanding, from the whenever forums or even after 50 change, and in the sex ratio, social games crowd of female and martial arts PK game of the male is becoming increasingly obvious. Although there are obvious gender differences between the two, it is not difficult to find that the game is being accepted by most people and become one of their main leisure ways. Why the game receives more and more attention, the network promotion and the game creativity is two most important factors.

On the idea of the game, we think:

First. Game creativity must be done to play, that is, to increase the interactive experience, which can stimulate interest

Second. Plot creativity is best not to have the end, leaving visitors as many unknown factors, there are good wizards attractive

Third. Game originality must follow the trend of the times, the screen should be beautiful

iv. is widely used in the game creative beauty creative, should be as far as possible to achieve visual stimulation, the role of reverie. Because of the increasing popularity of aesthetic fatigue, ordinary beauty has been unable to attract attention

V. According to the different advertising products, analysis is suitable for the age layer, and then for this age level of thinking and hobby design creativity. The best designer is the designer who has experienced the product.

Vi. This has nothing to do with the idea of a game. Etal Advertising Alliance in advertising should first investigate the main game suitable for the mainstream group time distribution, and then targeted the launch. There is a word to the enemy, win. The more you know, the better the odds, right?

About creative content can be divided into: cartoon, gender, aesthetic scenery, interactive video, PK fight, game screenshots and so on. Based on our years engaged in advertising games creative production and release experience, we think that the game flavor elements strong, rich content of the game, that is more pure more close to the game itself more creative to attract consumers, but also to obtain a stable source.

About the game Creative age: simple PK or image can not attract the vision, reasoning, logic strong, can enrich the field of vision, help to think of the creative more attractive to them, because the majority of the people have been working hard, although entertainment is still needed, but can add value to the entertainment demand market larger; YY voice video class, Cool equipment class, interactive class are more attractive to them.

The reason that the game is creative: Chengye, Xiao, is because the game creativity to a large extent dominate the game itself benefits and mainstream people. Because depending on the type of Web site and time of the creative to know the creative-oriented groups, and therefore from whether or not to attract their attention will be able to foresee the future benefits of the game. This article by the Yi Special Advertisement Alliance (www.ete.cn) original, reprint please reserve the copyright!