A brief talk on background data three big impact data

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As an optimizer, we basically have a few daily things to do, including search engine observation, external chain release and, of course, critical data analysis. Analyze the site's recent data changes, make the best strategy to meet the site. and background data analysis is more important. At present, most of the sites are using CNZZ as a statistical tool. Do site background data analysis can not be sloppy, then the author today to share three of our daily analysis is easy to ignore, but sometimes the impact of the three major data.

First, search engine keywords

Keywords in the SERP ranking is one of our major concerns. If your site's main keyword is a competitive keyword, and did not get a good ranking, but the long tail keyword has a good ranking, I believe your site traffic will not because the main keyword ranking is not low to where to go. So how do we know which long tail keywords can get traffic? We can access the CNZZ data back page "search engine" keyword, you can learn which some keywords have to guide to traffic. You can choose a suitable keyword for the corresponding optimization rankings, to obtain more traffic. The following figure of the author's site, we can use the data in the following figure to find a lot of valuable keywords. If you can better use these background data, then they will save you a lot of unnecessary time and energy.

Second, from the list of the landing

We are in the analysis of the background data, can not only be one-sided to see the flow rise is happy to see the fall on the sadness. Flow whether it is up or down we should analyze, constantly improve the site. We need to analyze where the traffic has improved. Where does the traffic go down? Wait a minute. These are the right ways to improve the site. And for the table in the list of the data is one of the important data analysis. We can use the data from these sources to rise and fall, to find the right way to promote their own. The following figure of the author site of the lifting table data, from the following figure we can see the main source of the author's site traffic in search engine Baidu, Google, video Baidu video, quiz platform and so on. We can analyze and summarize these data. Find the right way to promote yourself.

Third: User's turning heads

We promote our own site, not only to let more people know our site, but also to let those who have visited our site by our site sticky. In order to ensure that there is a stable flow and users to promote. The following figure the author's site to say yes. In one visit, the number reached 45.29%, while the number of users in 10 visits (including 10 or more) reached 28.35%. There is a stable user base so that the author's site can continue to develop in a stable.

The above is from the Graduation Design Network (http://www.bycxlw.com/) for background data analysis a little experience. Data analysis is a boring job, but only a reasonable analysis can make the site has a more solid development. Hope this article can help everyone.