A brief talk on network marketing of liquor industry in the 2014 four

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Every marketing era has its own personality, and the vision of the business owners will be in every marketing era to seize the lifeblood of the Times, keep pace with the times, for their own brands and even enterprises, bring new life and destiny turning point. Liquor industry in the past few years has begun to face the cold winter crisis, but also need to seize the times opportunity. After a year of mergers and acquisitions, to weak stay strong, you can see that the liquor industry in the brand road expansion, the gradual standardization of the market, so that consumers rely on the brand and trust to deepen, but the choice between brand and brand is increasingly difficult. So today Liuyu with you to talk about how to make your brand stand out, help consumers to make choices, and form loyalty to the brand.

Now small and medium-sized liquor business owners need to urgently understand the network marketing of the customs clearance password. A huge network, can be said to be full of popularity and business opportunities Unlimited marketing platform, the brand can occupy the troubled heights at this time? Liquor Network Marketing customs clearance password? Liuyu contains here to give you a few key words: system planning, continuous maintenance, accurate transmission, create efficient.

1, through the system planning, to create "they" in the eyes of the leading brand.

Liquor brand determines the size of the market, and the fate of enterprises. So 3721.html ">2014 years, liquor should be the main market?" Who are they? First of all, we see a key factor in the decline in liquor sales is the limited government consumption, which is a crucial shipping channel for high-grade liquor. After the limited brand began to compete for private consumption channels, increasing the competition in this market difficult. There is competition, only the market. Small and medium liquor enterprises in the face of the market is divided into the trend, must have a sense of crisis, and more efforts to fight for this piece of fat, build a leading brand to enhance market impression, establish status. Then, the private consumption channels, what is the characteristics of the group? What kind of consumer behavior do they have? They are young 70, 801 generation, middle and low consumption, like to refer to the views from the network, the most important thing is that they love fresh, the courage to try and love to follow. This is also the liquor enterprises have set foot in the electric dealer sales and network transmission of the road is an important reason.

Before making the network communication plan of the system, we should first give the product a clear positioning, and then do well the website and the electric business platform construction. Online sales shops and offline, from the website design, product display to customer service, preferential policies, are the face of the brand and give consumers the key factors. Then to develop a detailed communication plan, how through continuous and explosive communication to guide the target consumers of the product awareness, and gradually deepen goodwill, become a loyal purchasing power. The following Liuyu contains details on the specific implementation aspects.

2, continue to update enterprise/product information, network marketing is not loose fishing.

Network platform Information updates quickly, you do not marketing, naturally someone magnifying marketing role gradually replace your position. Liquor competition pressure, not only the same products themselves, but also from red wine, wine, beer pressure. So liquor brands to go to the fierce seizure of the network site, break through the limitations of traditional marketing, to the young potential to launch offensive, and continue to promote product advantages, Word-of-mouth, corporate culture, activity information, and enhance the exposure rate to deepen the brand impression.

The key point of the continuous application is to maintain the old customer relationship through the network marketing means, and to increase the interaction and stickiness of the new customers. Through the official website, the government micro-platform, to create brand activities, mainly in order to allow, interaction, sharing characteristics, attract young people to pay attention to, more platforms, improve communication opportunities with consumers, closer relationship. "Continuous impact" will leave a unique brand impression in their active thinking, stimulating the desire to buy a product at a meeting of friends, a wedding, or a home drink.

3, in the dissemination of precision, the internet and traditional media compared to have an absolute advantage.

Young people are gradually turning from television dependence to computer dependence. What we need to do is to put marketing into the topic of the potential crowd of the internet liquor, from the attention to the potential people's life, influence, to promote their understanding of products and favor, to reach the purchase intention. Here are some of the topics that you might want to focus on in a wine group: gifts, health care, banquets, wine tasting and so on, when we in-depth to the crowd active platform, with their true feelings of the exchange of "wine quality", "wine" "liquor culture" and other ideas, they will be imperceptibly influenced by the influence and infection. This kind of dissemination effect is more than lets the consumer take a glance to see several times the advertisement movie strong too much.

4, in the face of young people's internet marketing, we must focus on the momentum.

Wine companies in the 2014, in order to try to please young people, we must do a good job branding. The efficiency of Internet marketing lies in the speed and attraction of creative communication. An excellent network of creative hype, can quickly let consumers understand products. However, many successful cases in this area: Wang Lao Ji herbal tea, millet mobile phones, Pizza Hut, and so on, tell us to want to product fire, need to know how to mobilize the enthusiasm of netizens to participate, from the essence of the product, Wang Old Kat is homemade, millet is for the enthusiasts, Pizza Hut not afraid to let netizens eat collapse ... These dissemination concepts, in the minds of consumers left an accurate brand impression, but also branded a positive purchase power. And the liquor industry is still lack of such a concept of communication, to heart transplants, only let liquor marketing people's mentality young, play up, Hi, can play the network marketing era, in order to change the hearts of young netizens.

Liuyu containing micro-letter: liuyuhan8456.