A brief talk on several internal barriers of traditional enterprises opening e-commerce network

I remember the summer of 2009, met Xingdong in Shanghai-the "father of China's blog" is busy to do business http://www.aliyun.com/zixun/aggregation/7978.html "> Strategic planning Consulting, talking about the traditional enterprise transformation of E-commerce , he said that few of the 200 customers contacted were successful, not the external ones, but the internal problems.

There are few successful cases in the transformation of e-commerce websites of traditional circulation enterprises, this is not a business model problem, not a financial problem, but a coordination aspect of the team's understanding:

1, work style: IT staff efficiency or the request of the response speed than the traditional staff to higher. and the traditional wholesale channel people are accustomed to the step-by-step, the previous work is a large number of goods to the lower channel vendors, but if the Internet, in the face of personal consumers, may not adapt to the diversification of individual customers, the demand is high, the single quantitative change small.

2, Job skills: The original familiar with the traditional sales of the work team is difficult to adapt to high intensity, rapid response network work, but also need to quickly learn the network, software and other new knowledge.

3, Work Treatment: Because of high strength, high efficiency and complex work skills generally, IT staff salaries are generally higher than the traditional channel staff is a part of. And this makes the traditional channel people are very dissatisfied: why they do the office blowing air-conditioning, not selling things wages are higher than us.

4, the demand of enterprise leadership: the right understanding of the network platform led by the enterprise. In fact, as a site to build a commercial building, starting to need input, operating period also need to invest, but his advantage lies in the long tail effect of "increase turnover, no need to increase service costs", therefore, the network platform in the accumulation of a certain basis can produce eruption effect. Many leaders in the site before the construction of too optimistic, and slow growth in the site, too pessimistic.

5, store and Shop price system conflict: E-commerce just started the price impact of store prices, store management are meritorious minister, in front of the boss said, E-commerce department has a problem. E-commerce site in the beginning of the time are very weak sales are, without the support of the boss, there is no right to speak. So the biggest obstacle to the enterprise transformation is a group of old heroes, the boss must do their own ideological work.

6, advertising investment: A store in the early opening of some advertising investment can be within 2-3 months to accumulate a certain popularity around. and independent web site after opening for 1-2 years all need advertising input, the traditional boss can not think. The network can not plug the wings? But the road to the traditional product is not the way to be wealthy.