A brief talk on several new methods of developing content marketing in electric business enterprises

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Compared with the hard promotion, content marketing is obviously more easily accepted by people, more easily recognized by the users, and also welcomed by the majority of small and medium-sized enterprises. But in reality, due to cognitive limitations, many small and medium-sized electric operators to carry out content marketing has taken a lot of detours, by content marketing tied a lot of money and time, the effect is negligible. So, how can the electric business enterprise be able to carry out the content marketing better?

One, make time, quick.

Do not have a right time to do bad content release; without a dedicated speed, it will not occupy the marketing initiative; without a reasonable arrangement, it will not achieve the income of the work. Therefore, the study of the law of media activities, to find social media or platform exposure to a higher period of time, and then make a reasonable schedule of work and related plans, the use of debris points to publish the relevant content, so as to further improve the content of the opening rate, attention rate, sharing rate and reprint rate and so

Second, good at discovering content.

Content marketing is not a department, it is best to participate in, division of work. It is much better to motivate and participate than to be on one's own. We can first identify some trustworthy sources of information, usually reuse leisure time for more content excavation, collection and collation, while strengthening their own skills building, the content of the user's habit of expression, make it more grounding gas, and bring their own characteristics and advantages and so on.

Third, add content value.

As we all know, the key to marketing is to allow users to identify, and the premise of identity is trust, in a sense, users buy is the value of confidence, confidence more easily impress users. Therefore, in addition to constantly improve the content of the value and practicality, but also to the content to increase confidence points.

Also, classifications and labels are also an important way to add value to content, and classifications help to manage and recognize, and labels help search and be discovered.

In addition, the release of content summaries, or the collection of relevant comments, to improve the content value is also helpful.

We need to know that the user decides to buy or not to buy your product mainly depends on the content of the advertisement, not its form. The best ideas come from life and interest, and trying to make your content more interesting is the hard truth.

Four, adhere to the user in front.

To carry out content marketing, the most taboo is to put the profit in front of the user needs. If your content is not for the user to consider, not in line with the user's aesthetic and cognitive views, and wishful thinking of consumer guidance and conceptual innovation, it will only cause users disgust, or let users at a loss. Therefore, content marketing must adhere to the supremacy of users, to provide users with the value of exceeding expectations and services, in order to win the recognition of users, enterprises have the possibility of marketing income.

Five, must be easy to understand.

David Ol, the advertising guru, once said: "I don't know the rules of grammar ... All I know is that if you want to convince your listeners to do something and buy something, you have to use their language and the way they think. "We should use plain text as much as possible to express content so that it is easier for audiences to understand and recognize."

Title title.

A survey shows that the number of reading titles is 5 times times the text. If your headline doesn't attract the audience's attention, you're wasting 80% of your advertising marketing resources. Therefore, the title of content marketing must be content to maintain a very high degree of relevance, set more eye-catching, more can trigger thinking.

Under the impact of the mobile internet wave, traditional network marketing is gradually replaced by more concise and more dynamic content marketing, and the content of electric business marketing will be spread to every audience in a more grounded and quicker way. In fact, content marketing is neither as complex nor as simple as we think. We only have the right treatment, find the rules and make reasonable arrangements, while diligent in innovation and use of relevant resources, and more interaction with customers, so that our pay will be rewarded.

This article by the Zhengzhou website construction company _ le person internet www.lzrkj.com Collation original release, micro-signal Lezhirenkeji welcome everyone to pay attention!