A brief talk on several reasons for the decline of search rankings

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November for you new and old webmaster is a very unusual one months, Baidu in one months adjusted the search algorithm 2 times, resulting in many new stations and even the ranking of the old station all disappeared overnight, so that the webmaster at a loss, below we will see what causes these problems easily.

First of all, we can simply determine whether the site is all the pages have disappeared, or part of the disappearance or only some of the key word ranking down, or all the keywords are seriously down.

If all pages of the site are gone, there may be the following reasons:

1. Your server or space in the search for crawling when the failure, resulting in inaccessible.

2. Whether you use incorrect or improper optimization techniques, resulting in the site from the index clear.

3. Check your robots.txt file, whether or not to block the search engine access.

If your site has only part of the page missing, or if only some of the keywords are missing, then possible reasons.

1. Search engine algorithm has undergone a political reform

2. Does your website optimization approach use improper or overly optimized behavior.

3. Violation of the search engine updated algorithm or rules (this is the most, this time the Baidu Update Station group punishment is so)

Here's what we can do to prevent these problems from happening:

1. To protect the Web server or space normal access, a large part of the site is due to server failures caused by the decline in rankings, so we recommend that you try to buy well-known IDC manufacturer's products.

2. If your site uses a robot.txt file, make sure that the file has no syntax errors and does not stop spiders from crawling the normal content of the site.

3. Whether you often optimize the content of the site, then you should avoid a few problems, do not often on the article title, article description and other labels to modify.

4. Whether you have made a domain change for the sake of optimization, then we suggest you use 301 turn, please do not use 302 turn.

5. Often check your friendship links, timely treatment of the punishment of the site link.

6. Please use the collection software carefully, collect too much, K station that is sooner or later.

7. Do not use the cloaking cheat search engine

8. Please do not release too much of the garbage outside the chain, the chain is an important search index, but too much garbage outside the chain will also bring disaster to the site, this time Baidu update chain is a major punishment of the object.

Hope that these can bring some help to the webmaster. This article starts admin5.com, reprint please indicate from Stationmaster College (www.pigzz.com)