A brief talk on six characteristics of marketing-oriented enterprise websites

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The rapid development of the Internet era, many enterprises have set up their own website to promote and promote enterprises or products, so more and more enterprises began to pay attention to marketing-oriented enterprise website, many enterprises also slowly understand that the company's website only to marketing-oriented, to better create value for the enterprise. So, what is the characteristics of the marketing enterprise website? We liaocheng site optimization to give you analysis!

A complete content

For marketing-oriented websites, in order to better promote customer understanding of products or services, so the description of the product must be complete, including service flow and business situation, so that customers more understanding of enterprises, closer to each other's distance.

Second, the friendly user experience

Marketing-oriented web site is the ultimate goal of marketing, so the user experience is a very important link. The most basic to the user experience is to open the speed of the Web page, navigation is clear, there is no dead link between the pages, the link between the page is good and so on. Only have the friendly user experience, can increase the visitor to your website The friendly degree, the maximization manifests the marketing ability.

Third, timely online communication

A marketing-oriented web site, should use the interaction of the network, timely solution to the various problems of customers, such as online QQ, online customer service, online message plate and so on. Only timely communication can increase the interactivity of the website.

Iv. Good search engine performance

How to let users find you in thousands of websites, for enterprise marketing is a very important step, search engine as an important way to promote the site, enterprises should pay attention to the power of search engines. In the overall optimization of the site at the same time, each page to add the corresponding title, keyword, description and so on.

This article is the author of Liaocheng website optimization Personnel, reproduced please indicate Liaocheng Network Company-Liaocheng website Construction!

V. Detailed contact information

For marketing-type sites, there should be detailed contact information, address map, user-friendly contact and find enterprises, but also to increase the credibility of the enterprise.

Six, online payment, online shopping function

Online payment and online purchase can facilitate user operation, save user time and improve work efficiency.