A brief talk on the marketing strategy of "every customer sincerity goods"

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In the apparel category of the online shopping market, has created a "fashion direct model" of the myth of PPG in a short period of glory after the decline. The same model of Van VANCL-the establishment of only two years of E-commerce enterprises in the short term has achieved remarkable success. This name sounds like some "flavor" brand, the reason can be in the turbulent E-commerce tide in a firm footing, network marketing work, red shirt net earn with everyone simply said that every customer's three marketing strategy, hope to the general webmaster Help.

First, use Alliance strategy

Former E-commerce star PPG for Vancl provides a lesson, even v A N C L founder, CEO aged also has been claiming to be PPG's good students. In Vancl's view, a good student's standard is not only to imitate, but also to learn to innovate, and this innovation, the biggest performance is to focus on network marketing. VANCL's assistant President Xu Xiaohui told reporters that the reason PPG fell, the failure of its marketing model is a very important factor. Most of PPG's managers are professional managers who have returned from overseas study, and they have a lack of local experience. In marketing, PPG is limited to catalog sales, telephone sales, most of its users from television, newspapers, magazines and other traditional media. and Vancl is different. In the 2007, Kibaki, who founded the Network of Excellence, established a team of 8 years of Internet experience to sell shirts. Even Xu Xiaohui himself, also from an Internet enterprise-Jinshan software. In his view, the experience of VANCL Internet comes from its group of management team, similarly, VANCL's network Marketing road is also largely from its team gene. Whether you are browsing a portal, or entering a small, less well-known site, or browsing a person's blog, you will find Vancl's shadow. Perhaps you are inadvertently clicked, entered the official website of VANCL. You don't know, however, that you've contributed a click to the website or blogger you started landing on, and they can get a certain amount of cooperation from VANCL. These are VANCL's "affiliate sites". According to Xu Xiaohui, if consumers from VANCL's "affiliate site" into the VANCL's official website and form a purchase, VANCL will be up to 18% of the profits to the Alliance website.

Second, make good use of network entertainment marketing

Beijing Satellite TV financial channel "Hall of Fame" program of a recording scene, aged the first time to see this taobao shop selling "surplus Life" girl. In Baidu with "Chen, the rest of life" keyword search, you can search the relevant article 415,000. Chen, this Taobao shop "the rest of the life" of the girl in early 2009 quickly in the network red, in her name "sell the rest of life" Taobao store, everyone can spend money to buy her time. Undoubtedly, this is a fairly controversial internet sensation. "Entertainment is in harmony with people's Internet preferences. Xu Xiaohui told reporters that at present, China's internet population is low age, entertainment has become one of their main ways, at the same time, China's internet is grassroots, need to be based on their preferences to brand marketing. Chen is a topic person who prefers a story to a graphic model. In the next communication, Xu Xiaohui learned that Chen graduated from the Clothing Institute, opened a clothing store, the clothing is also very interested in the design of their own clothing, and then we met, exchange a look to see if the two sides have the opportunity to cooperate. The first collaboration is to invite Chen to take pictures of models, attracting the attention of netizens. Wang Xiwi is also a network hot figure, by the media known as the drama Queen, Elf Beauty, has repeatedly photographed "men's dress" and other fashion magazine cover, on the network of small famous. June 2009, VANCL of women's clothing bra-t, a lot of people found Wang Xiwi was pushed on the home page, all of a sudden VANCL Web site traffic and click Rate greatly increased. According to Xu Xiaohui revealed that the future VANCL will also find some other Internet Reds to act as endorsement, this may be the future of entertainment marketing in one direction. In addition to Internet reds, VANCL is also seeking cooperation with variety shows and film and television dramas. For example, Wu in Shandong TV hosted a file called "China Tatsu People" program, VANCL has reached a cooperation with the column, in the program will have a lot of VANCL clothing and brand image implanted therein. As a famous Wu in Taiwan, it has a very high popularity, and its celebrity is a great promotion to VANCL brand awareness. is currently talking with Hunan TV, "ugly women invincible" cooperation.

Third, serious attitude

For an E-commerce enterprise, upstream of the generation of business and downstream logistics is undoubtedly the most important two stakeholders. It is understood that before the establishment, from the selection of manufacturers to the construction of industrial chain, and then to the development of complex systems, VANCL to PPG for more than a year of research. At that time, where the goods from the various levels of PPG to understand, not only with P p G for direct communication, but also found PPG upstream suppliers and many consumers for research. At the beginning of the founding of VANCL, Aging has more than once in public said, "I hope that the industry do not fool us." Xu Xiaohui told reporters, VANCL constantly update their supply chain, has been looking for processing enterprises inside the best upstream. In particular, from the second quarter of 2008, VANCL began to work with a number of international first-line clothing brands of Chinese suppliers to cooperate, and a comprehensive upgrade of the product. These and international first-line brands for more than 10 years or even more than 20 years of cooperation suppliers, accepted the International brand training and regulatory requirements, but also have their own very standard payment conditions and requirements. Through long-term cooperation, suppliers will also understand the VANCL product quality requirements and principles of doing things, and finally reproduced please specify Red Shirt net Earn forum: http://www.hihhh.cn/.