A brief talk on the new trend of domestic business-to-consumer websites

2009 is an extraordinary year, in the context of the financial crisis, the Internet shopping field is flying against the wind, network sales of hundreds of millions of yuan. The business website has also experienced waves of sand, many products in the industry have appeared in the network sales leader of the website, the company is moving towards a more mature stage.

"Mouse" and "cement"

"Mouse and cement" This concept is very early in the field of E-commerce appeared, this is not only for the transformation of E-commerce traditional enterprises, nor is it only for the landing of the reality of E-commerce enterprises. For the consumer Web site, this is not only the need for the development of scale, but services to the landing, close to customers the inevitable need. So whether manufacturers, or distributors, "mouse" and "cement" the combination has long become inevitable.

The mouse represents the Internet, cement represents the traditional entities, both are performing a new form of devotion. For the traditional enterprises, the Internet has become a new channel of market expansion, for E-commerce enterprises, warehouses, pick-up points and physical stores to become the cornerstone of the expansion of development. If the two can be clever and reasonable combination, it is inevitable that enterprises can develop more quickly.

"Warehousing e-commerce" and "store-style e-commerce"

At present, from the business model, the enterprise is basically divided into two types: warehousing E-commerce and store-type E-commerce. The former is a traditional single "Internet + warehouse (from the point)" business model, fully rely on the network for sales, and then carry out the distribution of goods, the latter is the "Internet + Warehouse + entity shop" business model, with the entity experience shop, not only can enhance the user's real experience degree of trust, but also achieve a more convenient purchase of sales channels , really close the distance between the consumer.

Whether it is warehousing e-commerce, or store-style e-commerce, not suitable for all types of e-commerce companies, depending on the site of the products sold product positioning, operating a single category of products, a large amount of more suitable store-style, such as domestic diamond birds, wheat bags, such as the consumer website, experience Shop is not only offline sales channels, It is the extension of customer service demand. And the bulk department store type is a warehousing e-commerce, such as Dangdang, Jingdong Mall.

"Diversified e-business" and "vertical electronic commerce"

In the process of developing and growing, some products are diversified and some insist on the vertical development of products. Such examples are not a few, Dangdang from China's largest online bookstore transformation for the department store, Jingdong Mall from China's 3C mall also transformed into a department store, and some of the transformation was successful, some of which did not succeed. The development of diversified products, can bring more sales and profit, which inevitably requires a large increase in operating costs, but service bottlenecks will often become a hindrance to the diversification of development, such as product professional service level, product logistics and distribution.

Vertical development, can do more specialized more refined, users can get more professional guidance, professional services, rather than just stay in sales. Although the internet makes everything transparent, price competition is important, but the current online shopping consumers more value is the credibility of Word-of-mouth and professional services. This is not only related to the professional level of customer service personnel, but also related to the needs of users services, in the near future, professional competition will become the consumer website another core competitive factor.

In our real life, there are department store giant Carrefour, Wal-Mart, there are 3 C mall giant Gome, Dazhong electrical appliances, there are mobile franchise chain di-letter, home supplies franchise shopping malls Ikea and so on. In the field of E-commerce website, I believe that there will also be such a diversified giants and professional giants coexist market pattern.