A brief talk on the reasons for the poor ranking of multiple keywords in the outside chain

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A lot of friends in the group complained, why the number of their own chain so many but no keyword rankings, and others outside the chain so few rankings but so good,

Even suspecting the fairness of the search engine, believe that many webmaster have this experience, serious analysis, keyword ranking is not as simple as we imagine, although the industry circulated "content for the king, outside the chain for the emperor", but the effect of the chain is really everyone said so powerful? Many seoer think optimization is the most important is the chain, the other is a secondary, even including the content of the site, as long as the outside chain is stronger than others, keyword ranking has advantages. Personally think this point is a bit one-sided, the following to analyze why the number of Web sites and keyword ranking poor reasons, specific can be divided into the following four points:

One, outside the chain contains too many of their own site links

Only look at the number of friends, often ignore how many outside the chain is their own outside hair, careful analysis of the chain just found that many are their own site links, we all know as long as we have the content page has its own site links, once the search engine included will be counted in the inside, in particular, Baidu related domain direct statistics in the inside, and Yahoo backlinks if not filter their own site links, will also be counted inside. So seoer not be deceived by the number of their own website chain.

Second, the outside chain is too limited to a wide range

Everyone is outside the chain the best way is to achieve universality, but in the optimization of the site, do not exclude the two forms of the chain, resulting in a wide chain, leading to the keyword did not imagine the ranking.

1, the whole station link brings the chain

The main source of the whole station link form is the friendship link, many of the site's template settings are not ideal, not the home page has links, but each of the pages have, this form a huge total station link, a friendship link for their own site to bring "thousands of" outside the chain, this kind of outside the chain, although very large, But the quality is not very good, now appear in this form of the site, is generally not the site of the whole station, the whole station link to the chain number is very large, but the quality is not satisfactory.

2, outside the chain form is too single

In addition to the first, this is caused by the seoer chain, many friends out of the chain have their own "advantages", such as some good questions and answers in the form of the chain, and some like to visit the forum to stay outside the chain, some are good at writing soft Wen, and some like to keep blog, and so on, sometimes because of their own preference and lead to the practice Too single outside the chain I think the weight of search engine computing is not a wide range of ideals.

Third, the choice of key words hinder ranking

Keyword selection is very focused on skills, the new station to choose competitive keywords, want to have ranking of course more difficult, because there are too many weight than you high site in front of you, search engine has what reason to let your keywords in the first? Just for the chain? Therefore, for the choice of key words, webmaster should properly consider their own site "Affordability", do not lose your confidence because of keyword ranking.

Iv. other factors leading to

Keyword rankings In addition to the number of chain outside, there are many reasons, including the quality of the chain, the structure of the site, the time of the site, the quality of the content of the website, the stability of the server, and so on, any one can affect their website keyword rankings, see keyword rankings can not only be limited to the outside chain, from the site to analyze from multiple angles.

Believe that a lot of seoer read this article, will be outside the chain of this thing to deepen their impressions, the overall concept of SEO also has a big promotion, no longer so "concern" their own site outside the chain, not because of the chain and complain about the search engine. The article by the single game net http://www.51t.com net arranges original, A5 starts, reprint please add the link.