A brief talk on the sale of underwear in Cang-jing empty

Yesterday's network of friends has been sending a message: for the micro-letter discovery interface to join the shopping service, Beijing and Shanghai, some users have been first to experience the , the future will also be extended to all micro-trust users throughout the country.

According to the relevant information, we know that there is no obvious "Jingdong" logo in the micro-letter, and will be the name of the portal as "shopping" (with the circle of Friends), only the user into the order page, you can see "Jing dong" words, if the micro-letter and Jingdong account binding, Jingdong's delivery address can also be automatically synchronized, The settlement is also paid directly through micro-letters.

A more shocking news came when we didn't slow down from the news of the mass sale of micro-letters. As in Weibo popularity No.1 "Cock silk goddess" Cang jing empty, in micro Bo sell bra (BRA), from 12 o'clock noon news release, to the author of the time forwarding has been more than 6,000 times, the response is very intense.

Jingdong that cup of tea for us, has long been suspense, the ownership of Tencent no suspense, and how to do is also the toss of the people, and micro-bo this side, does not move silent big strokes, I tell you what the Micro Bo is what gourd selling drugs.

Micro Bo Electric Business gourd More, from the trader cut, see Consumer-to-consumer outbreak

"Gourd doll, gourd doll, a Vine seven flowers." The wind and rain, are not afraid, La la la La. "With this song of the familiar song to see how many micro-blog gourd." The gourd here is the path of the micro-Bo Electric, b2b,b2c,c2c,c2b conventional electric business ideas can be realized in micro-blog, as to whether there are seven to see the micro-Bo's own later imagination space.

A hoist: micro-BO Flash purchase

Weibo's first foray into the electrical quotient of the form of well-known partners have millet and the charm of two of the enemy. Micro-Blog Flash shopping is mainly reflected from the microblogging users to start the discussion, and then generate the purchase interest in the discussion, complete the order and payment, through sharing to get more feedback from the business, while enhancing the visibility of the business. But flash purchase needs a higher brand awareness, not for all brands are applicable. This also to the Merchant's brand influence and the microblog operation ability to put forward the high request.

No. Second hoist: Business-to-consumer

This is also the above Cang Jing empty sell bra of cooperation way, is also easier to achieve the way. To the business as a platform for the enterprise Micro Bo directly to sell. Enterprises from the original simple micro-BO propaganda guide volume, into a practical mall operation mode, all enterprises themselves to do. As for the current conditions of the merchants, the author from a Sina official Weibo answered that the initial access to the merchant will be mainly "prior to the partnership of customers, will be ready as soon as possible self-service submission process." ”

In this way, the channel of the Business-to-consumer is soon fully open. This scene reminds me of ebay, ebay, China launched a shop after the charge, Taobao a free model, instant let the original ebay ebay China's customers to vote with their feet, turned to Taobao door. It seems that today with the Ali strategic injection of micro-blog, the same hope that the electricity business subversion to cut into the market.

Hoist No. Third: Consumer-to-consumer

For the above two areas, it is not easy for the microblog to make a quick breakthrough in the short term objectively. But the next thing to say about this consumer-to-consumer, I think, in micro-blogging operation is quite a game.

This is a microblogging user Weibo, Weibo content is to sell a medicine box, and this medicine box is the user's own unused items, that is second-hand goods. We can see that this product is from a micro-sell application, from the name of this should be the microblogging dedicated to facilitate the user Consumer-to-consumer app. After the sale of a key-sharing product directly to the user's microblog homepage, Consumer-to-consumer threshold is greatly reduced, a bit like Taobao the earliest of a consumer-to-consumer platform, anyone can register account, carry out their own second-hand commodity transactions, rather than now need to carry out a variety of security, identity cards and so on certification system, very troublesome. For someone who wants to sell their own unused items, the threshold is too high.

Relatively speaking, such consumer-to-consumer on the micro-blog with strong relationship and weak relationship, show a very large, and pay attention to the relationship between people with the attention of people have a certain degree of trust, may be a lot of friends friends, or friends of relatives, relatives, friends, and so on, this second-class three-level friend relationship, will contribute to the success rate of this Consumer-to-consumer transaction, The increase in success rate will also make more users willing to invest in it.

The author believes that this is a micro-blog can achieve the most extreme of a mode of electrical business, and can be differentiated from a number of different areas.

For example, personal customization, for this person's requirements, I as a craftsman, dedicated to him to get a cross stitch belongs to him, and then sell my talent, also as a consumer-to-consumer products.

Another example is the same city food, such as the previous in micro Bo did very good, with the city fragrant spicy hairy crabs, spicy crayfish, spicy prawns, and so on, if there is a Consumer-to-consumer service, may be a simple bowl of sweet soup, a home-cooked meal, a handmade cake, can also become Consumer-to-consumer products, is the sale of income, but also social, More users can get more fun in this Shilai short distance sale.

Other gourds should still be on the road, micro-blog in the new quarterly report reflects the huge increase in income behind, in fact, also implies a kind of growth, how to achieve higher pressure, and constantly reduce the total proportion of advertising in the case, I believe that micro Bo Electric chamber is the focus of this gourd array, to be.

Sell bra, sell mobile phone, in the end should sell what medicine?

From the earliest smart sell cars, to the recent millet, the family of PK, to today's Cang jing empty sell bra. Weibo for what to sell (commodities) this above, basically follow a kind of this enterprise what good sell in micro Bo sell what principle, belong to stability, as far as possible this enterprise in Micro Bo platform for the first time to sell goods to achieve better results. But I think there can be a bigger breakthrough. As compared to other platforms, Weibo has a social nature that other platforms do not have, and in the context of a strong social atmosphere, some people's behavior may have some modest exaggeration. So micro Bo can carry out innovative selling goods, so that businesses or individuals to customize more suitable for micro-bo sales of products, so that more differentiated, and give other platforms have no influence.

In terms of user behavior, the behavior that is done on a social platform can be something that is not done in real life, or rarely. For example, a shy, introverted little girl who forwards a picture of a good figure, eight abs, a mermaid line, and a very strong black man on Weibo, then a friend of hers said, "Didn't you say I couldn't find a boyfriend?" My standard is this. "Such a remark, and a behavior that she would not normally do, or even dare to say, but in the forwarding @ friends, became a joke, who do not know that this may be a real idea of her heart."

Derivative to micro-Bo also enjoy the same, is the same girl, in Cang jing empty sell bra This Weibo, forwarding and said, "This biggest incredibly only c! want to support there is no way." "Such a joke would have prompted some of the people who viewed the microblogging review to click on his microblog, let's see if this girl really has a body like this, through the micro-blogging business first completes a social behavior, realizes the new friend, then in these" the Good person "promotion, she actually buys a Cang jing empty bra, And on their own micro-blog on the Sun, which is the author of the social power of the unique business.

And compared to underwear, I think it is still not able to reflect the contribution of Cang Jing empty to micro-blogging, and the highest conversion rate of fame into sales, so after the bra sales, as the biggest component of her fans-men, with the following one of the most popular comments:

"Cang teacher, sell seed." "Of course, it is not possible, this is simply from the marketing point of view, and relatively in line with the current environment, the author also for the teacher to think of another product."

Cang Jing Empty Private custom paper towel. This paper towel has a very strong texture and is comparable to any product available on the market. And each roll of paper towels and Cang teacher's head, hands, and other beautiful equal proportion of the watermark, users in the use of the time, it is like Cang teacher in touch your skin, visual and tactile can be correspondingly improved, And can combine the cosplay of the teacher of Cang to promote, implant some game advertisement, get double income.

This celebrity customization of the drug is a dose of dose, is also the initial phase of micro-bo dose essential, of course, the dosage of specific drugs and take the number of times, need to grasp the micro bo. How to let this one dose of dose in controllable range of luminous fever, but also let some ordinary microblogging users enjoy real happy, happy, entertainment. This is the next step that the micro-blogging business needs to rethink, and if it does, the competition for social-power dealers will get the upper hand.

Conclusion: Cang Jing Empty is only the first wave of celebrities, the focus or micro-Bo electric quotient of the layout, as well as the next variety of dose, elixir, xian medicine sorting. This time the micro-Bo electric power for micro-blog is very important, in the microblogging successfully listed, micro-credit marketing content, the dissemination of content under the background of rigorous scrutiny, the battle of the social power, who can think of the next step, is the real ability.