"A bunch" of beautiful CEO-led websites

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Beauty CEO Lead "a lot" site for the internet what kind of surprise?

The first to know "a lot" then feel that the name of the site is very characteristic, although seemingly ordinary, but it contains their ambitions, and then about how the site for the SME members of the initiative to provide services is really like their name, "A lot of" "a lot of" to launch, so that users in the actual operation from the see Learn to use, There is nowhere to reflect the nuances of their business model.

Such creative names and business models have sparked the author's curiosity about the site, and I can't help but want to know more about them. And in fact, as I have felt, such a nuanced business model really comes from the hands of a beautiful CEO, who has had nearly a decade of experience in Internet industry management and services to the Lin such as Ms.

Special business models from a unique perspective

From the resume, Lin such as Ms. Zeng served in Taiwan advertising company, responsible for Coca-Cola, KFC, unification and other enterprises integrated marketing and brand communication program, and then Lin into the Internet field, leading the network department for HP, Epson and General Motors have done excellent E-commerce program. After that, though, she left the internet. To do a financial magazine of the deputy general manager, but the rich experience in the Internet industry management eventually brought her to the Chinese power.

Since Lin as a woman to join in the group's "a lot of" site began, it is doomed today "a lot" of the difference. Before a lot of web site online, although the Internet industry has many services for small and medium enterprises, that is, including membership of the millions of E-commerce platform, but also to provide business services or information services to a large number of small and medium-sized websites. However, no web site can integrate these services and tailor a proprietary portal for small and medium-sized enterprises. and the current development of the Internet and the domestic small and medium-sized users of the network application skills, so that most users even see the online business opportunities, and do not know how to seize these fleeting opportunities, let alone use the Internet to create opportunities. For these users, the network services they need should be a service that can help them to fully understand the management of the Internet, both to absorb the experience of the successful person and to master more network management skills.

Lin, as a female-specific insight into the needs of users, after careful market research, she has become more convinced of her own judgment: a large number of services must be comprehensive to help users use the Internet, in order to enlarge this effect, it may also contain more content, such as to help enterprises improve management mode, Help enterprises to expand their network, to help enterprises understand the market environment and so on. Only so as a lot of members can really fully appreciate the advantages of the Internet, and a lot of real can lead these SME members grow up together. All of these just cast a lot of today's unique positioning of the site: As China's first Enterprise Portal, professional commitment through the network platform for SMEs to provide a full range of industry information, supply and demand information, business exchanges, business management and network marketing training to help SMEs win rapid development.

Sharp and decisive drive the ideal into reality

Anyone who has seen Lin can feel her peculiar sharpness and determination. Perhaps it was this trait that made the top student of the Taiwan Jiaotong University finally come to Beijing. She was puzzled by everyone around her when she left the advertising agency in 1998 to enter the Internet arena. But Lin like Taiwan's Internet is bound to follow the inevitable trend of U.S. IT industry development, so not only resolutely into the new field, but also use their marketing ability for the company has brought considerable results. And when China's digital group to her olive branch, Lin also see the future of China's economy will be more alarming rate of growth trend, resolutely came to Beijing alone.

As a professional manager, Lin has laid a deep foundation for her later career development, as she had initially eaten in the advertising agency. The experience of travelling from Taipei to Singapore that day and weeks of work has given her a very strong working endurance. This endurance never deterred her from any difficulties she had ever encountered. Lin such as said oneself is a willing to accept the challenge, thus we can imagine, now her heart must be very substantial, because "a lot" is a new website, also will meet many challenges. A lot of websites need constant, meticulous coordination. Because Lin as deeply understand the necessity of communication for a large organization, whether this organization is reflected in the form of the state, or in the form of enterprises.

And now in Lin such as ushered in a new challenge, that is to her a lot of Web site outlined this ideal positioning into the actual service of the site. The fierce competition environment requires a lot of Web site services must be feasible, but also effective, of course, the most important thing is the need for a huge growth potential, so that the network can make the newborn growing up. All of this is not easy, especially in the face of enterprise services such as strong-faced website today, although a lot of websites have a good idea, she must also put the potential to fully explore the idea to win the user.

To this end Lin such as the formation of a strong project research team, specializing in Web services, page design, content organization and in-depth needs of users of the research work, and constantly for a lot of the next step of the concept of the site to provide inspiration and decision-making basis. After nearly half a year of in-depth research, Lin such as finally the final service structure of the website has a clear idea, she finally put the entire service system fell from the learning to use the three processes, and in each process, users will be from a large number of comprehensive web site support. The so-called look is to let members through observation, to understand firsthand information to grasp the market trends, such as "a lot of information" this column, a lot of sites will be in the depth of information mining closer to the requirements of small and medium-sized enterprises. The so-called learning refers to a lot of ways for members of the design of counseling courses, this includes both business management, business strategy also includes network marketing and E-commerce, so that the owners of small and medium-sized enterprises to obtain comprehensive knowledge upgrade. The counseling includes both online and offline, while a handful of websites are on line with the head of the SME business in Tsinghua University. When members see and learn, naturally need a platform for practice, in this respect a lot of the same point is not vague, they provide small and medium-sized enterprises with completely free "big business opportunities" and E-commerce services will make them as competitive as any one of the business-to-business provider.

Strong group background, beauty CEO lead "a lot" site will create more surprises for users

"A lot of" the reason for the rapid rise of the site is also a very important reason is that they are backed by the power of this big tree. With 250,000 SME users, the number is enough to cause envy in China, and a bunch of websites can obviously push this influence to the extreme and include more small and medium-sized enterprises in the service range of medium-power. March 2005, Lin, such as joining the power of the company, with years of experience in the Internet field, she quickly find the focus of their work. "China's power is a very potential company, with 250,000 customers, he can create more value for the group." ”

"A lot" of the online site, is actually driven by the Chinese enterprises based on its overall business development strategy transformation. From the 1999 's obscure development to today more than 70 branches of the scale, the Chinese enterprise power in China's only 700,000 internet companies to seize nearly 30%, and among China's IT Services (market) Ten strong. Although compared with multinational companies, China's power to catch the hands of the likely "shrimp", but as described in the "Long Tail theory", countless small customers to the business contribution of manufacturers than a small number of large customers. With relatively perfect offline channels, the power of Chinese enterprises needs to build their own online empire.

Now, with a lot of web business model of the increasingly clear and expanding membership, Lin such as the star CEO all the potential of the beauty leader will lead a lot of sites to bring us what surprises? Let's wait and see.

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