A business plan that struck 7 years ago

Editor's note: "100 business Start-up Employment Assistance campaign" for many entrepreneurs with entrepreneurial dreams can be a lack of funds to light the dawn of the founders. To get the thousands of free shops, hundreds of billions of venture capital and other gifts, the core element is to complete the outstanding project plan. The quality of the project plan determines whether the company can get the favor of the enterprise, and finally realize their entrepreneurial dream. But many people can not find the essentials in writing the project plan, do not know how to write, and do not know what is a good project proposal. In response to this issue, the financial view of the network to publish the following project plan, to give entrepreneurs more inspiration.　　The project plan has touched the 2001 business media launched the same kind of entrepreneurial assistance activities of the aid enterprises, won the business store assistance. Market Research Location: Shijiazhuang Research object: Market prosperity of the market demand Shijiazhuang City 6 districts 17 counties total population of more than 3 million, as the central city of North China, its special geographical position and political superiority to become the market of fierce competition of business In addition, the promotion of real estate policies and the upsurge of residential housing relocation has brought the climax of the sales, mainly concentrated consumer groups for new families, new homes, old marriage family, home burning equipment updated family (the latter two categories more inclined to high-grade products). From the overall consumption level of Shijiazhuang analysis, Engel coefficient is still very high, used for tourism, leisure consumption is still very low, education, housing consumption still occupies the main position. With the prosperity of the furniture decoration industry, it illustrates the small household appliances, kitchen utensils market potential, and in the author's visit more than 90% of the family is the kitchen decoration as an important part of the ten thousand or twenty thousand has been very normal, burning as a high utilization of small household electrical appliances, the choice of more than the face can not be ignored.　　Moreover, the concept of family in the north is heavier, a family of three, usually at noon to eat their own (more elderly people), eat fast food families are very few, so the general demand for burning is more important. Multifaceted still no king with the rapid development of small household electrical appliances market, not only Haier, gree, the United States, and other household appliances giants have invested in building factories, and Japan, Europe and other manufacturers are also actively involved, so the market has become saturated, and more intense competition, in the design, material selection, functional development, comprehensive service manufacturers is exhausted the mind. But the author looks at the market with the consumer's eye, Haier, gree, the United States, cherry blossom, Shuaikang, Boss, Fotile, Huahong and other brands have a high reputation, but we also promote their own many advantages: unique structure, save fuel, advanced materials, open security, and so on, the advantages of many have no characteristics. Into the dazzling burning market, like the smoke and mirrors, consumers buy what kind of brand randomness is very large, and the number of sales network, the layout of outlets, pop display, the comprehensive quality of shopping guide often played a decisive role, so there is no strong brand in the market and so that consumers loyalty only this feeling has a single bell,　　Therefore, the proposed manufacturers in the introduction of a product should be complained about a particular feature, but to impress consumers. Demand diversityThe market potential is big. With the local government's policy concessions to property developers and domestic demand, real estate will continue to heat up, so the potential market demand is still very large. Moreover, with the improvement of living standard of urban and rural residents and the intensification of market competition, the demand for fuel is also showing a trend of diversification. It also leaves many opportunities for the development and expansion of the manufacturers.　　Its potential consumer groups are still new homes, newly married families, followed by the life of the burning tool generally in five or six years, 95--97 years have been a burning of the peak of a purchase, so a year or two, the renewal of household fuel consumption still accounted for a large proportion. Location Range: Qiaodong District Alternative Location: (1) Yuhua East Road and Jhf Avenue at the intersection of East 100 meters (2) Yuhua East Road and Sports Street intersection East 50 meters (3) Huai bei Lu and Sports Street intersection East 10 meters: Qiaodong District has been the focus of Shijiazhuang city development direction, is also a lot of real estate business investment development of the golden position. A batch of commercial residential areas completed to facilitate the potential consumer groups, and Yuhua East Road is a lot of air-conditioning, color TV, gas, computer and other manufacturers, shops store location.　　such as Haier, gree, cherry blossoms, the United States, Rox Electric City, Lenovo, Anda, and so on, so the alternative location of the commercial gas, popularity is very flourishing. Entrepreneurship planning: First, personnel recruitment training: Shopping guide personnel, promotional personnel, after-sales service staff in the headquarters of the relevant departments with the help of the system Pre-job training and quality training, to instill in the enterprise concept, understanding of corporate culture, and product expertise training and quality training, improve the overall quality of recruitment and communication,　　Persuasion skills. Second, before the opening of the store layout, promotional activities in the headquarters of the relevant departments to guide the help of the store's decoration, product display, pop ads posted to decorate to reach the store attractive, display impress people, promotional effect of moving people. That is, outside the shop window, light box, Taiwan licensing, the establishment of the signboard can attract customers, in the store items on display from the customer psychology point of view, in line with the consumption of the heart, strengthen the visual impact, stimulate shopping desire, in the promotion of family-oriented, planning a series of initiatives to allow consumers to participate in promotional activities, so that customers feel affordable,　　Instead of indifference and disgust. In short, to store-backed, flexible use of various means to become active and strict implementation of the headquarters of the policy, set up the local brand image of the Chinese emperor, improve the beauty of the brand, cultivate the brand loyalty of consumers, to further improve the market share.　　And closely insight into the dynamic situation of competitors, in-depth understanding of market demand information, timely response and report to the headquarters, to assist the headquarters to complete the local marketing plan and marketing program implementation, on time, according to quality, according to the amount of the finished to give the store issued the evaluation indicators. Annex I: The specific implementation of the entrepreneurial Plan [page] attached: the implementation of the plan 1. Pre-opening store layout: In the shop with eye-catching fonts marked with a number of distinctive service commitments; 2. Pre-opening personnelConstruction; 3. Pre-Opening publicity: 1 Famous residential quarters and real estate business for sale of the advertising: floor stickers, image columns, posters, banners, exhibition licensing; 2 newspaper media publicity, such as "Yan Zhao Evening News", "Yan Zhao Metropolis Newspaper" banner; 4. Three days before the opening of promotional ideas: theme: Hua di monopoly send you triple-hi; Content: A heavy--three days before the opening of the shop every day to visit the first 10 customers to send a beautiful gift; two--three days before the opening of the first three buyers 65 percent discount, triple-Before opening three days every day to visit our shop can get 90 percent card a 5. The later market development work assumption: 1 and the family decoration company to reach the preferential supply agreement; 2 to master the new family area of enterprises and institutions to buy information, 3 and real estate, furniture and other companies to find cooperation points; 6. Later marketing work: 1 in the elegant community and real estate development area to set up the image card, road signs such as: 2 in the week of Six Sunday selected key living quarters and real estate developers are developing residential building areas to set up a long-term promotional advisory counters; 3 October 1 promotional ideas: theme: New home life, China Emperor Burning Gifts way: With marriage license　　, the new house property and so on can enjoy 85 percent discount publicity means: Store Billboard told, and issued a number of leaflets, Shi City media banner; Soft article description. 4 New Year's Day orientation nostalgia activities. Mode: All the old users vouchers to receive a New Year's calendar; 5. Before the Spring Festival. Theme: New Year's Day Chinese Emperor burning with Geg way: The purchase of the Chinese Emperor Burner gift promotional means: the same as 3, and select a community with purchasing power to send "fu" word. [Page] Attachment two: China Dili store customer files and membership cards Dear friends: If you are satisfied with our products please tell your friends, if you think we still have insufficient, please tell us. Whether or not you buy our products, we would like you to carefully fill out the following content. Your profile will be entered into our CRM system, and you will be our regular member with a membership card (no matter when you buy the Chinese Emperor products can enjoy 95 percent discount). Proposal: First, the product demand point with the home appliance market competition is increasingly fierce, the market is also increasingly mature.　　At the same time, consumer demand also tends to diversify, in the pursuit of more features, more excellent quality and quality service, we should give a certain product of a certain proposition, a certain characteristics, and has been strengthening this proposition and characteristics, so that it becomes the first of the characteristics. Second, the channel construction (1) should tend to the flat structure in the channel construction, eliminates the redundant link, increases the width, guarantees the terminal network maximization and the vivid.　　In this way to ensure that the channel response speed, so that products and new policies quickly implemented in place.　　(2) in the channel center of gravity should be from large and medium-sized cities to the city, county-level market promotion, training, foster two dealers.(3) Strengthen the terminal sale of soft and hard packaging: Hard Packaging: Goods display, banners, flag, exhibition licensing, shop door, such as licensing is an effective means of communication flexible packaging: To strengthen the professional knowledge and quality of shopping guide personnel training, give scientific incentive means three.　　Promotion Service Affection 1. Each marketing campaign and advertising to make her full of human and family color, dilute the consumer's business sense of the product, strengthen the consumer and enterprise and product feelings. 2. The introduction of personalized, family services in the service provider. Every time meticulous and thoughtful service left a good reputation, so that consumers for our services in good faith and moved.