A car rental company that doesn't have one.

Summary: A car does not have the rental company from the boss to the staff are engaged in it from the car limit purchase orders, parking fees rise, strict check drink driving a series of policies to implement not only the car dealers have never had the winter, but also let consumers use the concept of cars to produce

A car rental company that doesn't have one.

From the boss to the staff are engaged in it origin

Car limit purchase order, parking fee rise, strict check drink driving ... The implementation of a series of policies has not only made car dealers suffer from the cold winter that they have never had, but also made a subtle change in the concept of car use by consumers. As more and more consumers join the car rental camp, the capital of the auto rental market ushered in the spring, investment agencies, car rental companies are targeted at this huge potential market.

However, although the 挟裹 capital of China, a hi and other car rental companies have begun to layout, but the car ownership and the U.S. car rental companies hundreds of thousands of of the size gap is huge, there is a huge market gap: Network contract rental companies. Easy to use car net ("with vehicle net") CEO Zhou Ai so began his story.

"The domestic car rental industry is very bad."

"All the employees from me to the company, not the car rental, are engaged in it origin." "Zhou Ai said. With more than 10 years of entrepreneurial experience, Zhou Ai has founded many companies in it, but it is the first time to be involved in renting a car. Although he was rushed into the new field, but he appears very confident, because of his life experience in the United States.

"The U.S. car rental market size is 5 million, the larger leasing company car ownership in hundreds of thousands of, but most of the domestic rental companies are small and medium scale, industrial concentration is very low." "Zhou airlines observed that, compared with the mature operating model of the United States, the current domestic car rental companies, although more than 6,000, but the total number of leased vehicles only 40,000, of which 80% of the company operating less than 50 vehicles, 70% of the company's official staff number of less than 5.

"The domestic car rental industry is very bad, I learned that some small car rental companies, the old driver, more than 10 hours a day to work, but the income is still meager, why?" "Zhou Ai that the traditional car rental industry is fiercely competitive, and the effective use of resources is low, equivalent to 10 years ago the Internet, which is an unpleasant thing, but also a rare business opportunity."

In Zhou Ai's view, the domestic car rental industry also has a hundredfold growth space, which he founded the "use of the car network," the original intention, but he did not want to use the traditional way to solve, but the use of "do not buy cars, not set up stores" of the new model.

Six months to attract 40 companies to join

In the eyes of outsiders, the first core issue of Zhou Ai Entrepreneurship is how to attract traditional car rental companies to join. However, Zhou Ai said, "It is not difficult, the car rental companies are very welcome to our model." ”

"Traditional car rental companies want to use more effective ways to free up idle time," he said. And there is no conflict between this model and the traditional business, we just provide them with a new source of business, why not? "Zhou Ai introduced, by giving each contracted driver a terminal equipment, they can timely understand the status of the driver, so that reasonable deployment of vehicles and tasks."

"When they have their own business, they can be set up to be busy and not accept our orders." "Car Network" statistics show that by working with the traditional car rental companies to integrate the use of idle vehicles, the partner's vehicle utilization rate increased by 20%.

Cooperation mode of innovation, greatly stimulated the enthusiasm of car rental companies. Six months after the opening, Beijing has more than 40 car rental companies and "Car Network" to sign the agreement, the deployment of vehicles in about 1000 units. By May this year, with the "Car Network" cooperation with the car rental company increased to 60, the number of vehicles can be deployed more than doubled. With the increase in parking fees, strict investigation of drunken driving and other policies, more car rental companies to see the business opportunities, to join the cooperation. Zhou Ai is not satisfied, and he expects the number of vehicles to be deployed by the end of the year will break 10,000.

"One hour onsite service"

As most of the leasing companies contracted with the network is not large, belonging to the "5 people, 50 vehicles" of small and medium-sized enterprises. In the face of uneven vehicle equipment and service levels, how to ensure the best quality of service to customers is the second issue to be resolved by the Zhou Airlines.

"Through our proximity to the intelligent technology of shunting, the basic can do an hour to send the car to the door." "In order to solve the service problem, Zhou Ai and his technical team developed a set of technical systems that can not only remotely control drivers, but also provide standardized services."

"We will ask the driver to arrive at the designated place 15 minutes early, after receiving the customer, we will use the GPS to make the localization of this area, download to the long-distance terminal with the data packet, the route is according to the traffic flow optimized, convenient driver chooses the best route." "Zhou Ai said.

At the same time, each car must be equipped with mineral water, paper towels, umbrellas. However, given each driver's service experience and working mood differences, Zhou Ai stressed, "we mainly grasp the key indicators that affect the customer's 80% experience." ”

"300 Audi free airport Transfers"

"We are equipped with drivers, one-hour rental services, models are mainly concentrated in Audi, Mercedes-Benz, BMW, the lowest matching models also want Santana 3000." Zhou Ai said that their hourly prices ranged from 120 to 360 yuan, which is the daily cost of a conventional car rental company, plus additional costs for every 15 minutes.

Choose this way, and the market positioning of the Zhou Airlines. According to his investigation, in the current Beijing taxis in the taxi crowd, some 200,000 of high-end business people, up to 3 million people nationwide, "China is in the era of consumer upgrading, (car rental) self-driving and (car rental) for the drive itself to meet two different markets, we want to serve more people who can afford to pay." Zhou Ai said that many big business buses are not many, basically rely on business car rental, which is a tens of billions of of the market every year.

Like all entrepreneurs who do it, Zhou Ai has some tough things to do. During the Spring Festival, in order to promote their new car rental model, he launched an unprecedented "300 Audi free airport Shuttle" activities in micro-blog, triggering a near thousand people onlookers, comments.

One months ago, the use of car nets daily orders are maintained at about 100, has now broken through 200 orders. The rise in parking fees has led to a change in the travel habits of business people, and has become a direct cause of soaring orders. Using car network staff on this feeling way, "now every day will receive a few acquaintances telephone, ask how to handle business, network car rental awareness has been greatly improved." ”

Morning News reporter Liu Zhoo

Journalist Notes

The Reverie of automobile sharing era

At present, the domestic traditional car rental industry "leader" in China rental car, a hi car rental by car, open shop, enclosure way to form the scale effect, enhance the entry threshold, but Zhou Ai always think that in the internet age, it seems too cumbersome.

"Private cars are suspended for 90% of the time." "In Zhou Ai's view," The car is a resource, stopping is a burden. "He is more appreciative of the model, by means of information, to the mobile terminal of the vehicle control."

"Users only need to install a set of smart software on the phone, will automatically show the location of the surrounding can call the vehicle." "After booking, the system will automatically deduct fees from the bound credit card and deliver the electronic key, then stop at a nearby public car park and the next user can drive away at any time," Zhou Ai said. ”

"There may not be any more traditional car rental companies in the future, and they will be replaced by private car resources scattered across the city's corners," he said. "Sharing your car with a stranger is only in the imagination, but it has sparked a daydream about the era of car sharing," Zhou Ai said. ”

And "with the car Network" is about to line the "Smart Carpool Service", it is not difficult to see that Zhou Airlines for the "Car sharing information Service platform" the ultimate goal of efforts.

Morning News reporter Liu Zhoo