A car rental controversy, questioning began to calm

Absrtact: A hi car rental chairman Zhang after two months on the NYSE, the controversy over a car rental began to settle. Before going public in the US last November, two open anonymous letters pushed a car into the spotlight. After completing the IPO, a hi-Rent car

Hey, car rental chairman Zhang.

Two months after landing at the NYSE, the controversy over a car rental began to settle. Before going public in the US last November, two open anonymous letters pushed a car into the spotlight.

After completing the IPO, Zhang, the founder and chairman of the car hire, said in an exclusive interview with Tencent Technology, "it is very common for listed companies to be questioned in China, and the successful listing itself has already explained the problem".

In the face of the new application of new models of car rental vehicle market, Zhang also said that a hi car rental is willing to actively try the new Peer-to-peer business as a "supplement to the current model", at the same time, also has launched an individual-oriented business, is expected before the spring festival in 30 cities spread out.

How to innovate under the model of heavy asset rental car

As a traditional heavy-asset car rental company, the number of cars in the current fleet is around 18,000. and the disposal of old cars is a common problem in the car rental industry, which is also the report of a hi "anonymous letter" focus on the question place. In this, a hi car rental public said that the company's old cars are basically through second-hand car auctions and other means to dispose.

In addition to the original operating mode of asset disposal issues, peer-to-peer car rental and other new models, is also considered a hi this kind of heavy-asset rental companies challenger.

In the past 2014, the emerging car rental model, backed by capital, has sprung up. PP Car rental, treasure driving car rental, friends, such as car rental has been a high level of financing, stirring the entire car rental vehicle market.

Zhang says a hi is actively focusing on the innovation model in the industry and will also consider trying peer-to-peer mode. In his view, in order to ensure the quality of services, the mode of heavy asset rental must continue to exist, a hi will be based on the original model to try to combine the two models, "China's credibility system has not yet been established, Peer-to-peer mode is a supplement, but may not become the mainstream."

Tencent Technology learned that the main purpose of a hi-try Peer-to-peer model is to Shanghai, Beijing and other land licensing policy, but also to a Hi car rental, Shenzhou Car rental continue to expand the size of the team brought shackles, and access to Peer-to-peer mode can provide a solution, private car owners can be his car and license to a hi to manage operations, Also conducive to the expansion of the platform scale.

Limousine Service from service enterprise to personal

A Hi main business, in addition to personal car rental business, there is a piece of enterprise customers to provide drivers with the pick-up service.

As the relevant policies become clearer, the one with the team is determined to extend the original Enterprise services to individual users. "The company is now carrying out the car business, we will be in accordance with the Ministry of Communications and higher authorities to comply with the requirements of the legal compliance of this service," Zhang said.

The so-called "legal compliance" means that the driver's labor relations are all in a third party labor company, and all use a hi own fleet. According to the Ministry of Communications earlier this month, the government admitted that the car rental companies to provide vehicles, third-party labor services companies to provide driver service mode of operation.

The liberalisation of the policy and the definition of the car service by the Ministry of Transport mean a good thing for a traditional rental company, such as a hi and a Shenzhou, that holds licences and vehicle resources.

"In the past eight years, we have accumulated a lot of vehicles and licensing resources in various cities, and now we have an advantage in this area," Zhang said.

"A hi car" is expected to be rolled out at least 30 cities before the Spring festival, a hi-rent vice President Zheng to Tencent Technology revealed. Zheng is the head of corporate business and is now leading the team to try to extend business-to-business services to personal services.

2014, the business car is another capital influx of hot land, into the Chinese market Uber, the start is to do car easy to use cars, from a taxi to the bus service drip and fast, all in the limousine business has the first advantage.

At the same time, the Shenzhou car rental also recently launched a limousine service, the project is currently under trial operation phase. The project will be one of the core projects for 2015 years, according to insider sources.

In the complex and changeable policy environment and fierce market competition, a hi license plate and vehicle resources, can become the key to the success of the car business, it is difficult to make a conclusion.

"Competition is always there, a hi will not be rushed into the subsidy war," Zhang added, "How to quickly corresponding customer demand, how to ensure the quality of service." This is the key to an enterprise to continue to move forward. This may be the advantage we have accumulated over the past eight years.