A case of atypical viral marketing

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The effect of viral marketing so many people envy, good viral marketing programs and implementation, often will reach the outbreak of the shock wave, in a short period of time quickly expand visibility, influence.

Case: the Tiger Valley Competition

Planner: Search engine Strategy Conference, point Stone Forum.

Effect analysis

I. Search:

Google: about 289,000 items that meet the results of the Tiger Valley search

Baidu, find relevant pages about 1,620,000

Yahoo: About 344,000 results

Second, the number of participating websites: about 100.

Iii. resources used by the contestants:

Currently ranked in front of, estimated that each station used resources to reach three digits, with software analysis, can get more frightening results, probably estimated that, through the competition, about thousands of sites, 2 million pages, there is "Tiger Valley" a word!

And the typical viral marketing slightly different, because the Tiger Valley race made of the carrier, is not a repetition of a self-replicating process, but the virus itself is surprisingly polluting.

Cost Analysis:

The appearance of the "Tiger Valley", a noun of the

   explosion, makes countless people ask: What is the Tiger Valley? , what is the Tiger Valley? Some people ask, nature will explain: The Tiger Valley is a search engine optimization competition organized by XX, so as to achieve the purpose of publicity. The cost of making this virus is almost negligible, and marketing is a great success.
  
  Error: Due to the failure to accurately predict the investment of the meeting, ticket sales, so the ranking of the competition, the setting of the entry awards are somewhat conservative, not to mobilize more enthusiasm of the webmaster.