A case of network marketing to an enterprise

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Today, and you share a customer to do online marketing case, hope can give many people enlightenment role:

Enterprises are to do industrial equipment industry, the company size of less than 100 people. Sales mode or traditional mode of visit, rely on the boss's contacts and telephone. As a result, performance has been not to go on sometimes the phenomenon of loss. To this end, they hope to find a low-cost, effective, no longer limited by network channels to sell products. Finally they chose the Network marketing promotion, after screening finally decided to find our company as a consultant. Below I share the training content of our team:

I. BACKGROUND

1, no experience

2, no team

3, the Internet big environment

These three points are his current reality. Because the boss itself starts from doing business, relying on two legs, a mouth to do. As for, internet marketing is still a strange new thing to him. The company only has 3 salesman to develop the customer. However, no matter how hard they try to compete in a competitive environment, their work is not progressing well.

What problems do they urgently need to solve?

The answer is: Find Low-cost, quick, no longer subject to time, space and network constraints of the sales channels!

Finally they identified the network marketing, the choice is absolutely correct.

Iii. How to Solve

1, we propose to form a suitable network marketing team

At the outset, their boss meant to learn for themselves and do it by themselves. Our advice is: to be appropriate, do not waste resources, professional people do professional things. The boss himself has a stall thing to do, if, the network marketing fell to the reality is not realistic. As a result, he is aware that the problem has decided to position the former salesperson as an online marketer while recruiting 2 people.

2. System Professional Training

Their former salespeople and new recruits don't know anything about internet marketing. Therefore, only after a comprehensive system of training can be formally induction, which has us to guide the whole process.

3, the establishment of the annual Network marketing program

According to the current situation of the company manager to develop a full year of network marketing plans, divided into monthly plans, quarterly plans. The span is more reasonable.

Iv. Identify marketing strategies and objectives

(1) Search engine promotion

This search marketing funnel map is an important guide to doing a good job of search marketing. All search engine activities are done around this funnel.

For example: Many people ask why the amount of consultation is very small, the reason is that the amount of display and clicks are too low, secondly, the site has problems.

(2) training in the promotion of technology

1. Independent Web site SEO promotion is mainly based on the impact of the core elements of SEO, as long as the grasp of these core elements, serious implementation will certainly be able to make the desired effect.

2. BTB information to promote the promotion of BTB platform weight is relatively high, using him to do SEO keyword ranking is very easy. The key is how to do the problem.

3. Blog SEO promotion Now free blog has a lot, but, not all the blog is suitable for SEO. Because, some of you work hard he still does not rank, but, some as long as the method is correct to have rank. The focus is: one is to choose the right free blog platform, and the second is that strategy three is implementation.

4. Forum SEO Promotion of the current forum is also very many, but, also not all of the forums are suitable to do SEO, have to choose to do. Emphasis and blog seo similar.

5. Soft Wen SEO to promote our focus here is soft text seo, is how to rank the problem. As for the soft text how to write not to do more introduction. Soft Wen SEO can not only enhance the weight of the independent site, you can also make their own search in Baidu. And, you can also promote products. Emphasis: One is the choice of publishing platform, the second is the optimization of soft text, the third is content creation

6. Baidu related platform SEO promotion Baidu has encyclopedia, Baidu Library, Baidu experience. These three platforms are a good place to do SEO. The key point to be able to do well is: content creation. 7. Classified information Promotion classified information site to do SEO Focus: First, the content, but the optimization

The original site from Nanjing Great sincerity to far: http://www.njdczy.com/