A case study of talent network popularization

Source: Internet
Author: User

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1.5 months ago, received a friend request, Guangdong Province, a city talent network completed a large six months, the number of visits per day only 300, the need to promote, but the promotion cost is extremely small, spending money to do after the site does not want to spend any money.





understand the needs of the target site, the talent network located in the city, the business of radiation around the town, to further understand the need to achieve what effect, answer: do not know. In short, there is no network awareness, as a talent network, this is really sad. Competitors: Local alone there are 5 competitive sites, to "xx talent" or "XX Talent network" in various search engines search on the site does not know where the row, and the opponent basically in each search engine occupy the home page. Note: xx is the city name, not the name of the talent network, because if you want to search the search engine on the name of the network and ranked in the first place that is too easy, ^_^, only those who do not know the name of your site to search you only value.





began to work:





daily Business Promotion





1, in its talent market poster (before even their own market did not introduce their own site), so that all the door-to-door job seekers and recruitment enterprises know the existence of the site.





2, all front office staff and service personnel to the customer to talk about the advantages of the site, such as Ann sit at home or the office can complete the job search, and so on, the specific items here on the unknown.





3, the applicant's data into the Web site, and give him the account number and password, tell job seekers with account password login site can be free to modify the information to the enterprise to apply for a request.





4, the company all the information (especially external information) plus the site address, any future promotional activities should be based on promotional sites, such as training activities or job fairs, such as the details please visit our website www.***.com, our website has detailed information and so on.




Promotion
on
network




1, buy the network real name "XX talent Net"





2, login to the major search engines, of course, such as search engine included to a period of time, and then log on to the two-level search site, such as zhao123, good 123 ... Too much, I add to the tired of dying, hehe.





3, in the local and surrounding cities, the popularity of the site can be published information such as Enterprise network, information network and so on every day to release the information about the website, remember not to empty only said XX Talent Network site XX, to have the real content, such as sometimes hair briefing, and sometimes the notice of the job fairs, and sometimes the enterprise training notice and so on, Finally add a details please visit XX website.





(there may be a lot of veterans who don't care about this, I personally think this role is really not small, because from my message clicks, 300 or 400 people per day click on that message, I do not care whether he through the message to visit the site, but some key words on the information such as XX Talent net He will have an impression at least)





4, pull links, for the previous no fame and no links to the site, to zipper is really painful, because people generally have at least dozens of links, look at you this site, no one to visit, who would like to link you ah, oh, no relationship, slowly, there will be, attitude better, patience, It will be fine if you get some gas.





5, trouble things come, keyword optimization and website optimization. Because I can't get the source file of this website! To modify the site need to find the original network company changes, Halo dead, the server set up in the government's information center, can not open FTP, even if the network company changed after the use of U disk to the information center to update, such things too much, so I can not start.





because the site has too many unreasonable places, the title to change, no meta tags, home navigation and site map unexpectedly with pictures, other places is basically JSP, spiders can not crawl. About the talent network of some keywords: talent, talent Network, XX Talent network, Job search, recruitment ... None, only the title is XX talent net, Halo.





First, call the Internet company to change the place I need to get rid of, as soon as possible update. After that is to improve the density of keywords, where to engage in keywords, I chose the location of links, hehe, because I do not have source files, but can modify the layout through the Web site, ^_^ pull links when trying to pull the local and talent network, so that local names and "Talent Network" has a certain density. First break the key words: Local place name + "talent" or + "talent net" ranking again.


website Promotion 1.5 Months later, the outcome: visit the volume 1200/day, the original 3 times times, the number of registered people doubled, the enterprise increased by 40%.


Google search "xx talent" first home


"XX Talent Net" first page fourth


Baidu Search "xx talent" the second page of the eighth place


"XX Talent Net" The second page third place


yahoo search "xx talent" first home


"XX Talent Net" Homepage First  


Sina without


Sohu without





NetEase Search "xx talent" first home





"xx talent" without





3721 Search "xx talent" first home





"XX talent net" first place





Note: All 3 pages without results is equal to none, I have no patience to see so many pages.





preliminary results have been, but there are some search engines and other key words to engage, slowly come on, hehe.





finally remember, the optimization of the time must not go overboard, there is no need to overdo it.
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