A case study of the name Bo follow method of the Weibo marketing expansion strategy

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Blog Marketing expansion strategy name Bo follow the law

What is Weibo?

Micro-blogging is the abbreviation of micro-blog. That is, 140 words to express and realize the interactive personal media model, as the smartphone mobile platform matures, more and more users become loyal fans of Weibo, they write emotions and feelings on the top, to express their views and opinions, to disseminate information and comments, to seek help and to share.

Microblogging is actually a very convenient personal media, since the media, you need listeners. Whether it's a blogger, a personal blog, or a corporate blog, if you don't have an audience, it's a notepad for entertaining and talking to yourself. So the vast audience is to do a good micro-blog cornerstone, White Micro Bo need a large number of active fans.

The method of micro-Bo expanding powder and the example of famous Bo follow method

There are a lot of ways to expand your fans. We can search a lot of Baidu search. The author is a love network Sina Weibo administrator, here on a little show off, to love network Weibo Bo forward by the name Bo and then increase the number of fans to tell you how to use the name Bo follow the law to increase fans, expand the Impact!

Love network Weibo (HTTP://T.SINA.COM.CN/XIN120) is officially certified Weibo, we have been doing everything possible to expand his audience, but with the traditional method of mutual powder is now due to Sina's technical restrictions have been very little effect. Xiao Bian has been practicing one of the better ways---the name bo follow the law.

We remember that PwC's female master's death in the micro-blog caused a hot discussion, at this time a small braided a micro-blog, the name is: "Overwork death" 27 dangerous signals, such as the figure

This article is a small series based on a micro-blog to do the false original, micro-Bo issued soon after the Sina health official Weibo forwarding, and made a recommendation comment. Figure:

Sina Health Weibo is undoubtedly a famous Bo, card:

In the end, this micro-win was nearly 700 times forwarded, with more than 200 fans. The effect of this can be a mirror!

What should be paid attention to when doing well the famous Bo follow law?

Small knitting to this instance to do a little promotion, call him name Bo follow law. This method in today's hot event frequency of the period is the method can be expected, specifically to pay attention to a few points:

First, we must make their own micro-blog has a good foundation, such as a considerable degree of activity and a large number of fans, of course, preferably the official certification micro-blog (Love network Sina Weibo is the official certification microblogging).

Example figure I: Love network Weibo

Second, the hair micro Bo must be clever and have practical knowledge, preferably original classic.

The so-called flattering is must keep up with current affairs hot spot, reflect everybody characteristic time the most concerned question, such have been forwarded Social Psychology Foundation. Knowledge, needless to say, is certainly useful to everyone. So when the name Bo forwarding, there are two times, three times, n times the basis for forwarding. For example, I sent: "Over the dead" 27 dangerous signals; Now inflationary pressure, mortgage pressure, who do not want to own health problems. Of course, we micro-bo or to do more original, as long as the original vitality and expansion of the force, others fired things we stir fry, the effect of being forwarded is much worse!

Third, to take the initiative to choose their own micro-blog topics related to the famous Bo, regular communication.

China has an old saying that acquaintances are good at doing things, we send Micro Bo Also, you want to let which big Bo, name Bo forward you, first of all, let him often pay attention to you, this needs to often to active communication, such as hair comment, send letters blessing, from time to time forward his microblog. With the basis of regular communication, then when you have a good microblog, he will be the first time forward for you, so that our name Bo follow the law can be achieved.

Practice this method to persevere

Another necessary element of this approach is adherence. For the first time, keep doing the original microblogging, the best of the best is not to be used; second, the reporter's keen observation attention and Sina Weibo hot Topic TOP10, find the opportunity; third, adhere to and theme-related name Broad bo good relations, often forward, comment on their microblog, and do letters greetings. Of course, Weibo to occasionally @ each other. The author believes that, three stick to do well, our microblog marketing has unexpected effect.

Micro-BO expansion of the way a lot of small series to their own examples to share with you, I hope that for everyone's micro-blog marketing to do some discussion, I wish everyone can add more fans, to make better microblogging marketing. Thank you! This article comes from the example, the love Net is the heart class, the cardiovascular website, we have been doing his microblog seriously. Also hope that the relevant patients can pay attention to us.

Chavinrey

2011-5-5