A case study on the charm of the outer chain of soft paper

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Outside the chain is a commonplace topic, whether SEO novice or veteran, can express their views on this topic. This paper does not speak the theory, from the actual case of the author's operation, using data to illustrate the problem.

First, the traditional approach to optimize the website a

A site for the author last year to optimize a station, the key words for high-temperature glue, according to traditional methods, station, 3rd a more original article, do a good job in the chain; outside, a large number of outbound business-to-business and classified outside the chain. Current SEO data for this station are as follows.

From the figure can be seen, the station Baidu traffic general, snapshots newer, included better. A very common optimization station.

Second, rely on soft text outside the chain optimization site B

b site is also the author last year, the optimization of a station, keyword competition, for Changsha website construction. Because the website construction is not the company main business, the company pushes is the high-temperature glue and so on chemical products, therefore the author optimizes this station not to spend very much energy. Its optimal operation means to put a large number of soft, about 27 pieces of A5 platform Soft Wen, the current B station main SEO data are as follows.

Although the station traffic is small, but the author at least two months has never played deserves station, no content updates and no construction outside the chain construction, but some keywords ranking still strong, as shown in the following figure.

Comparison between A and B websites

By contrast, a station's keywords are the home page rankings, such as High-temperature sealant. And through the soft construction of the chain site B, in addition to the home page has the keyword rankings, its channel page keyword ranking is also good. A station keyword high temperature glue is far less difficult than B station key words Changsha website construction, and a station optimization cost optimization time and energy is far greater than B station, its effect is diametrically opposite. Through Baidu Webmaster tool outside the chain of inquiry results, can illustrate a number of issues.

High temperature glue a station, although the author tireless in each business-to-business and classification platform construction outside the chain, but overall, the chain is very obvious downward trend, indicating the survival of the chain is not high or long. and Changsha website Construction B station, although the author only put dozens of soft wen, outside the chain but into the growth trend and maintain stability, through this comparison, the author draws the following conclusions.

1. High survival rate

Through AB station Baidu Webmaster tool outside the chain trend of comparison, the author found that the survival of soft paper outside the chain longer.

2, a wide range of good

Conventional manipulation of the chain construction, because the optimization of the staff's energy, generally only concentrated in dozens of platforms, such as the author of the optimization of High-temperature glue a station, its main domain name outside the chain will not exceed 150. And through the soft text outside the chain optimization of B station, the chain of the main domain name far beyond a station. Second, the soft text outside the chain, there will be news sources, forums, corporate stations and blogs and other platforms for reprint, than a single business-to-business or BBS outside the chain building strong.

3, authoritative high

Although the soft outside the chain will be a lot of Low-quality collection station for reprint, but without losing a lot of authoritative website will reprint the soft text, such as A5 Soft Wen will have red Black Alliance, such as high weight station reproduced. High-weight site outside the chain to optimize the site is a positive factor.

Iv. Other

This article part of the point of view is not rigorous, such as site keyword ranking is a variety of factors. such as site structure layout, server space and so on. But the theme of this article is to illustrate that, compared with the conventional chain construction, soft text outside the chain more efficient and high quality advantages.

Article by High-temperature Glue www.gwjsl.com Original, reprint please indicate the source, thanks!

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