A case study on the factors of obtaining the keyword ranking in new station

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Hello everybody, I am the kiness of Hunan SEO. Small knitting today to share content is what factors affect the ranking of keywords. We know that for the new station, whether it is in the content of the rich degree or the number of external links to the site; the existence of the site time, the site's collection, weight and other relative to the old station is in absolute disadvantage, another search engine on the new station also has an observation period, such as Baidu's observation period and Google's sandbox effect. So the new station situation is unfavorable, how to optimize, so that their keywords in search engines also get a better ranking it? Small series will take Hunan push as an example, mainly from the internal structure of the site and external links two aspects of analysis. Hunan SEO website is attached with comprehensive query map and keyword ranking map for reference.

I. Internal structure of the website

A, the overall framework of the site design. Including the homepage frame and layout of the website. Here should be from the perspective of improving customer experience to design, for the enterprise station, the home page generally includes the site's navigation bar, website products (case) pictures, articles, links, contact information and the bottom content. The following figure:

B, breadcrumbs path design. What is a breadcrumbs path? Small series here also use the picture to explain, the following figure:

Drawing the Red Line section: "Hunan Push >seo Experience > analysis of the eight key elements of enterprise website optimization Plan" is the bread crumbs path. This design not only allows customers to the structure of the site at a glance, enhance experience, more importantly, the search engine is very friendly.

C, URL path optimization. The shorter the URL of a Web page, the stronger the path name is on the page, and the more friendly the search engine is. About the length of the URL in this respect should be very good understanding, here small part of the main talk about the path name in the page relevance is what meaning. For example, Hunan pushed the website navigation inside there are "company profile", "Service Items", "" SEO College "," SEO Experience "," website case "and" contact Us "These six columns, the corresponding path of these columns (in the case of relative path) are"/jianjie ","/fuwu ","/xuexi ","/jingyan ","/anli "and"/lanxi ". For Baidu, the path to take three words within Chinese pinyin is better, Google to English words is advisable. such as "Analysis of the eight elements of the Enterprise website Optimization program" A URL path for the "/jingyan/43.html", which "/jingyan" corresponding to "SEO experience."

Second, external links.

A, the site from the line before the planning and debugging, online, the site will be submitted to the search engine can publish external links. Here small series to remind the vast number of novice webmaster, once online, the site should not change the title, keyword and description, otherwise the site will be included in the next delay, this is our often in A5, search outside forums can see a lot of people post said my station why half a month is not included AH or why I stand Two months Baidu also contains only the home page and so on and so on.

B, the site online, not too much exchange links, at the same time do not exchange is down the right or in the sandbox of the links of the site. Suggest that the new station is not included before not to exchange links, unless you have their own resources, except. Generally speaking, one months to exchange the weight of the high number of links to 8 within the appropriate.

C, the release of external links must be broad and stable, and the number of external chain of the site growth must also be stable. Soft article release is a very good method, webmaster can go to the site related to the industry to contribute, so it is easy to get high-quality outside the chain, while the article will be a large number of sites reproduced, the number of the chain will also increase significantly, in addition to the wide range of the chain also has.

will be as the two major points in the various elements are done to improve the overall quality of the site, to get with the old station to challenge the qualification, enhance the site keyword rankings, "Quality win"!

This article by Hunan SEO (http://www.hntui.com/jingyan/45.html) Webmaster kiness original editor, reprint please specify the source, the niche is appreciated, thank you!