A cheap iphone is not a dream iphone5c contract price drops to zero

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[summary] before the free delivery of the contract machine is the iphone iphone, the iphone 5c will enter the ranks of free delivery.

Tencent Science and technology news September 9, Apple held 3721.html ">2014 year of the autumn new conference, and a year ago, Apple's 2013-year conference, sparked an uproar around the world, the reason before the media rumors of cheap iphone--iphone 5c, price and the IPhone 5s is not far off, and "cheap phone" is not close. The launch of the IPhone 5c has also been heavily criticized by the media.

However, as usual, 9th, Apple released two large screen iphone 6, while announcing the iphone 5c phone contract price to zero, which means that the phone will go into the hands of more low-and middle-income people. The American Fu Booth website points out that the rumored cheap phone has finally become a real cheap mobile phone for the first time on September 9.

In the United States, the vast majority of new flagship handsets are sold through carrier subsidies, with users signing two-year communications contracts to buy new handsets at subsidized prices, with the new flagship handsets generally priced at $199 trillion.

In the past few years, Apple has often adjusted the contract price of the old phone to zero after releasing its new handsets. Before the free delivery of the contract machine is the iphone iphone, the iphone 5c will enter the ranks of free delivery.

As is known to all, Apple's iphone has been positioned at the top end, with the global share of the iphone falling to 20% as a niche in the context of a surge in the world's low-end Android handsets. Many analysts believe Apple should launch a low-cost version of the iphone, specifically targeting emerging markets, to compete with Android handsets.

But in the 2013 press conference, Apple released the iphone 5c and iphone 5s, the first time Apple launched two handsets. IPHONE5C pricing is slightly lower than iphone5s, but it still falls within the global pricing range of high-end handsets, far beyond the purchasing power of the general public.

Apple's iphone 5c, meanwhile, was bombarded by industry and was thought to have problems with not only pricing and iphone 5s, but also a lack of product design, with the iphone 5s "draped in colorful poncho."

Subsequent sales figures also show that Apple pushed two of similar priced iphones, failing in the market, with the iphone 5s becoming a sales star, and the iphone 5c being marginalized.

Before the fall of 2014, many media analysts said the IPhone 5c would be permanently discontinued by Apple.

Of course, with Apple's brand, the IPhone 5c sales are significantly higher than the flagship handsets of other smartphone makers, and so far it has sold 25 million units, completely surpassing all the Microsoft WP handsets available on the market.

In the face of Apple's pricing mistakes, U.S. mobile operators have taken the initiative to adjust. Before, the IPhone 5c contract price has been gradually reduced to 99 U.S. dollars, into the price of low-end mobile phones.

In the early 2014, Apple also launched the iphone 5c 8GB storage capacity version, this version has been actively promoted by mobile operators.

For Apple, the IPhone 5c's contract price has dropped to zero, with little impact on the company's hardware revenues, and it is well known that American operators will pay Apple a hefty subsidy (more than $400) for every contract machine. and the free delivery of the contract machine, but also to Apple's film and television, music, books and other digital content, bringing a steady stream of new customers.

The Forbes website points out that for "tall" apple, it is vital to provide a free iphone contract machine in the operator's business hall. This can give Low-and middle-income customers the opportunity to experience Apple products and services and expand the influence of Apple's brand.

Most importantly, in the face of Androga price ratio (bare metal priced at about 200 dollars) mobile phones in the global market Gongchenglvede, Apple needs to keep the free contract machine, to avoid market share data "too ugly."

As for whether Apple will push cheap products in the future, users or analysts can basically "forget". Apple CEO Tim Cook has made it clear last year that he never considered the introduction of a cheap version of the iphone. Morning)