A choice of the CEO of an online ticketing start-up company

What do entrepreneurs need most? What do you need to learn most? What needs to be discarded? The first day of 2014, the internet new sharp-performance ticketing platform West 10 District Network (note: Founded in November 2011, positioning for cultural performances and sports events in the field of trading and Exchange platform) CEO Li Mingwei received a micro-letter impromptu interview, Questioner is Workface founder of Laopan and Big Food net founder Wessan water. The visit revolves around the past year of the West 10 district network, involving many of the core aspects of Internet entrepreneurship. West 10 District network appeared in a short span of more than a year, rapid growth in Shanghai, has become the largest on-site cultural ticket trading platform in east China. How does its unique model fall to the ground, how to overcome all kinds of difficulties in the early stage of entrepreneurship? Li Mingwei Some of the answers, for entrepreneurs can be used for reference. Laopan: I to Li Mingwei @ West 10 District network launched 2014 first ten questions, ask one, please again with you introduce your career, West 10 district network. Li Mingwei: We are doing a cultural performance and sporting events of the ticketing Big supermarket, hoping to make fans of the preferred entrance. The supermarket can buy, can sell, one-stop, others do not have tickets we have, others have, we cheap. Laopan: Question Two, 2013 West 10 district completed what important growth? Li Mingwei: 2013, we did: 1, we have integrated the 99 upstream main body, including performance tournament organizers, agents, venues, traditional sites, they directly settled in the West 10 district; 2, with Shanghai's largest ticket giant ticketing cooperation technology docking, its ticket all real time in the West 10 district present, the transaction in the West 10 district, the Order Processing to orient ticket, 3, with the national second Yongle ticketing contract, the duplicate Oriental ticketing cooperation mode, 4, realizes each month 60% above turnover rate growth; 5, to achieve Shanghai's first multi-venues linkage to do activities, 6, initially set off the third round of financing. Laopan: Question Three, what have you learned in this year? Li Mingwei: 1, learn to choose; 2, learn to control yourself; 3, learn to know your own organization and find a suitable management style. Laopan: Question Four, say 2013 years the most memorable choice in the house. Li Mingwei: 1, we originally wanted to pull a team to do business Business-to-business culture card and performance Chang sales, and then gave up; 2, a few movie tickets to the big site to find us to cooperate, I hope the system docking, we suspended. Laopan: Question Five, the West 10 district flow by which channels constitute? Li Mingwei: 1, search engine, 2, built more than 50 lines offline channel, can be basically covering millions of white-collar mainly people, such as the circulation of 660,000 of the subway newspaper half a week, Life weekly half edition, Into the Shanghai 2.7 million home IPTV has a special activity page and so on. 韦三水：明伟，你得创业很棒!我想沟通的问题是：在创业历程中，你认为或感觉最难的是什么?你是否会感到幸福?或者，你认为一个创业者最该具备的东西是什么?最该放弃的东西又是什么?另外，从媒体主编到创业者，说实话，你认为值得吗? You to the media peopleWhat do you think about the transformation of business? Will you recognize your old friends when you are rich? How do you recognize it? Li Mingwei: Haha, answer: 1, the most difficult is the team, is a person, how to attract good people, how to cultivate people, 2, now do not feel happy, or do not think this aspect of the feeling, I can only say that more than 2 years have not been sick; 3, entrepreneurs need to have the most to adhere to, 4, the most need to abandon themselves; 5, I like entrepreneurship, it is worth, Sanshui must recognize Laopan: Group of old media friends, let's recognize a little more, do not recognize Sanshui one. Li Mingwei: Haha, say, for the media entrepreneurs proud, are good friends. Weshan: Thank you, great share. Bless you and your career. Let's refuel together! Laopan: Mingwei is tough, very understand tea good raise body. Laopan: Ask the six, we know that the ticket is a very thin profit of the industry, so to enlarge the size of the transaction, the current West 10 area of the size of the transaction? How big is the goal in 2014? To what extent can the company enter a safe state? Li Mingwei: 1, this year we started the formal promotion in March, The annual turnover is close to 30 million, still very small, 2, 2014 Hope billion, 3, if not expansion and new projects, is expected to be profitable this year. Laopan: Question Six, the turnover of the West 10 area of the account, or nominal turnover, the amount of money deposited on a large scale? Li Mingwei: We are transitional play, starting from the traditional business, nurturing platform, so last year, about half of the turnover is sales, about half is trading water, water in the West 10 of the settlement period of one months. Follow-up sales mode will stop, all platform mode, we do not dip tickets. Laopan: This is another kind of homes, right? Li Mingwei: Yes. Laopan: Question Eight, our workface entrepreneurs should establish promotion alliances, share traffic resources. @ Beijing Wei Sanshui your big food, and our West 10 district are platform, interested in alliance do not? Li Mingwei: Yes, the West 10 district network is willing to participate. Laopan: When I call, 1.11 years will come, we have a wave of media people entrepreneurial brothers together to accelerate the alliance, I will give you to find the flow of resources, the first phase can be a few of the alliance I think well. Not only flow, but also capital, technology, talent and so on. Li Mingwei: Well, @laopan know what we want. Weshan: @laopan Great, Laopan: Question Nine, every entrepreneurial need rich soil, West 10 is the cultural field of entrepreneurship and innovation, Mingwei, through the West 10 district, you most want to bring the world changes? Li Mingwei: We always think that culture is the source, we hope that Chinese culture can really evolve. Realistically speaking, we hope that more people will come into the theatre and enter the arena where we enjoy the scene. Laopan: Can you give me a number, 2013 West 10 district successfully put how many people successfully sent to the scene? How many people are going to be sent to the scene in 2017? How many percentage of people, just because of the West 10 district to enter the scene? Li Mingwei: 1, our customer unit price average at more than 500 yuan, so last year will be close to more than 50,000 peopleSent to the scene, we are higher, the maximum number of users a year to buy more than 40 single, so the net number is not much, still very few, hope to turn over him a lot of times this year; 2, one of our values is to allow more potential enthusiasts to discover the beauty of the scene culture, so do a lot of promotional work, but how many users are the first to enter the theater, I'm sorry I could be harder to measure. Laopan: I know asked a tricky question, but the future platform business must have the ability to data mining. Fang Jun: Look forward to business expansion to Beijing, Beijing's ticketing market is more chaotic, need new players! Also ask, why is it called West 10 district? Li Mingwei: We should be in Beijing this year, there is a Broadway in the United States, London has a West side, Paris has the left bank, China has a West 10 district. Laopan: Question Ten, 2013, who is your most grateful person? Li Mingwei: Most want to thank the people a lot, and found it difficult to sort, too much, team, family, friends, investors, partners, they should be so tolerant of me, really grateful. Cheng Tai Media Toni: To learn from you, very sincere sharing. Laopan: Yes, we are in close proximity of the tolerance, is allowed to play without restraint. Li Mingwei: Thank you!