A comeback: Digg's reading ambitions

Source: Internet
Author: User
Keywords Mobile Reading
Five or six years ago, Digg was the hottest site on the Internet. If an article can show up on Digg's home page, there is no doubt that the source site of the article will increase thousands of visits, resulting in a considerable amount of advertising revenue. The internet at the time called the "Digg effect" of the traffic that was caused by Digg. However, the effect did not last long, and the rise of social networking sites such as Twitter, Facebook and Pinterest also partly weighed on Digg. Just a year ago, a New York tech media company, Betaworks, bought Digg. Betaworks's chief executive, John Borthwick, believes Digg's brand effect is still in the making, and he is confident of creating a new news reader based on social and data. Earlier, another social news reader, News.me, had made a similar attempt, but had not been able to go as far as it was, and now it was just a short walk away from closing. But the end of the Google Reader era one months ago brought Betaworks a godsend. After acquiring the "read later" Application "Instapaper", the grand layout of Borthwick's high quality reading is clearer. Borthwick created an editorial team that picks the best content on the internet every day and then renders it on a page. Such an idea is by no means a new idea, but Digg's return has been rewarded with the recommended Web pages that have brought more traffic to some of the articles than Google. According to the two renowned web traffic monitoring services of compete.com and Quantcast, Digg has picked up a lot this year, attracting more than 300,000 visitors per day and 3 million independent users clicking on Digg each month. Andrew McLaughlin, who jumped from TUMBLR to Betaworks as senior vice president at the beginning of the year, said they did not want users to stay on Digg, but rather to read more good content through Digg. To do this, the editorial team needs to ensure that the top of the page is the highest quality content, but also to maintain a daily 60 to 70 articles of the steady update, as President Borthwick said, the page should be simple, clean, not noisy. McLaughlin believes everything is moving in the right direction, and Digg's long-term goal is to build up a user base and create more features to help users filter and filter. The new Digg recommendation seems to be ahead of Netflix, more like Spotify, creating an interesting "reading playlist" that can be shared with family and friends. In McLaughlin's view, Flipboard and PRismatic's approach is not a perfect solution to meet people's reading needs, which is the direction of Digg's future commitment to development. In the long term, Digg wants to be able to charge subscribers for subscriptions, but at the moment, expanding subscriptions is the key. With the recent launch of the Android version of Digg apps, perhaps the "Digg effect" comeback is not far off. (Jianghong)
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