A comment on the bounce rate of the website

Absrtact: Jump rate refers to a period of time, the user entered a site to browse only one page that leaves the site's number of visits to the proportion of total visits. In the statistical tools of the major search engines, there has been a jump rate of this data, indicating the high jump rate

Jump rate refers to a period of time, the user entered a site to browse only one page that leaves the site's number of visits to the proportion of total visits. In the statistical tools of the major search engines, there has been a jump rate of this data, indicating that the level of jump out of the site has an important significance, then the author to talk about the jump rate a little view.

The meaning of bounce rate

Although outside the chain factor to join the search engine ranking algorithm to get up early by keyword accumulation of cheating means nowhere, but now rely on the purchase of links and mass software, such as outside the chain black hat began to prevail, making the chain this factor has been difficult to completely determine the relevance of a page, So the search engine adds an algorithm such as bounce rate to check the relevance of the page. The simple understanding is that the jump rate of the site, when the user through the search engine into your site, he did not click on any of the links went out, from a certain level to judge your site content does not attract users, or you are deceptive. Conversely, the user enters your website, clicks a lot of links, the description your website content attracts the user, causes the website the bounce rate to reduce.

A few questions about bounce rate

1, click Back and then point

A user clicks into the page, accidentally closed the page, when he turned back, then calculate the bounce rate? According to the definition of the jump rate, the user first entered the site did not click on any links, this is definitely a jump rate.

2, click on the Export link

Click the export link within the station does not calculate the jump rate, according to the definition, whether it is to click on the chain or outside the chain, do not calculate the bounce rate.

3. Page Stay Time

Is there a relationship between page stay time and bounce rate? Obviously not, even if the user stayed on the page for a day, as long as he did not click on any link, then still want to calculate the bounce rate.

Iii. How to reduce the bounce rate

1, the content keeps updated frequency

For your fixed users, such as search every day Fuzhou seo into the author blog users, when he found that the page is often not updated, may enter after no click on any page off, so keep a certain update frequency is good to reduce the bounce rate of your site.

2. Increase space speed

If the space is too slow, causing users to open your Web page is difficult, then he is likely to directly shut down the page, the speed of the smooth space for the impact of the bounce rate is also very large.

3, article anchor text settings

Reasonable in line with the user needs of the article within the chain can reduce the bounce rate of the site, this point to believe that webmaster friends is not difficult to understand.

4, related articles recommended

In an article set up a few of the most relevant articles, to attract users to click, is to reduce the rate of jump out of the site.

5, bread crumbs Navigation

Site of the breadcrumbs, so that users can clearly understand their location in the site, to guide users to more content of the click.

6. Interactive Design

such as the "top" after the article, comments and so on these page design can be very good to reduce the bounce rate of the site, increase the user experience

Bounce rate is just the keyword ranking one of the factors, such as a lot of traffic station site has some temptation to click its often jump rate is very low, such as download station, often to find the link to download, to do many clicks, but the content of the page itself is not necessarily very good. Search engines also combine other factors, such as page stay time, PV and so on.

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